MUSCLE MILK® Brand Continues as Title Sponsor of MUSCLE MILK® Collegiate Escape
SAN FRANCISCO (April 20, 2017) – IMG, a global leader in sports, events, media and fashion, today announced the return of the MUSCLE MILK® and CYTOMAX® brands as official sponsors for the 2017 and 2018 Escape from Alcatraz Triathlon. The industry leaders in high performance nutrition that share the same parent company in CytoSport, Inc. will join Actelion and Sierra Nevada as official sponsors for this year’s race set to take place on Sunday, June 11.
“We’re proud to be a part of one of the most challenging and iconic triathlons in the country,” said Josh Mohr, Vice President of Consumer Marketing for CytoSport, Inc. “Recovery plays a key role in such an intense competition, and we’re excited to provide our shakes and debut our new MUSCLE MILK® protein bars at this year’s race.”
The MUSCLE MILK® brand will be the official protein enhanced recovery beverage and protein bar for the race, while CYTOMAX® products will be the official isotonic beverage. Both brands will provide bars and beverages to the 2,000 triathletes set to complete this year. Additionally, triathletes and their families are invited to check out the latest products from the MUSCLE MILK® brand and CYTOMAX® brand at the Fitness Festival & Expo during race weekend.
Additionally, the MUSCLE MILK® brand will continue to be the title sponsor of the MUSCLE MILK® Collegiate Escape. For the fourth straight year, undergraduate and graduate student triathletes will compete on behalf of their college or university in teams of five. All participants will be scored in their respective race division, but only three of the times will be counted towards the team’s overall time. The collegiate team with the fastest averaged combined time will win the MUSCLE MILK® Collegiate Escape. Participating schools include Stanford University, University of California, Berkeley and University of Texas.
Top triathletes from around the world will take over the streets and waters of San Francisco for the 2017 Escape from Alcatraz Triathlon. Showcasing the beauty of San Francisco, triathletes will embark on a grueling 1.5-mile swim from Alcatraz Island to the shoreline of Marina Green, an 18-mile twisting bike ride through the Presidio, and an eight-mile trail run out to Baker Beach and up the infamous 400-plus step Sand Ladder. Fans can experience the excitement at the Marina Green, where the swim exit, athlete transition area and finish line are easily visible. This bucket list triathlon will draw 2,000 racers from around the world, including 2016 Escape from Alcatraz Triathlon Champion Holly Lawrence. For additional information, visit www.escapealcatraztri.com or follow @escapealcatraztri on Instagram, @escapealcatraz on Twitter and www.facebook.com/EscapeAlcatrazTri on Facebook.
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About CytoSport, Inc.
CytoSport, Inc. is among the most trusted and recognized sports nutrition and functional beverage companies in the United States. As the maker of MUSCLE MILK®, EVOLVE® and CYTOMAX® brands, CytoSport, Inc. is dedicated to providing premium protein products that elevate everyday performance for everybody. Our portfolio serves the needs of elite athletes, active lifestylists and weekend warriors with a wide-range of innovative protein-enhanced solutions that taste great and appeal to evolving consumer demands. The company is a trusted partner with storied collegiate athletic programs, world-class professional athletes, and elite training facilities. All CytoSport, Inc. powder products are NSF Certified for Sport® ensuring their safety and freedom of banned substances. In 2014, Fast Company listed us as one of the world’s top 10 most innovative companies in fitness. CytoSport, Inc. was also named one of CircleUp25’s 2013 most innovative companies for consumer brands (specifically the MUSCLE MILK® brand) by Forbes magazine. The company was founded in 1998 by the Pickett family, acquired by Hormel Foods Corporation in 2014 and is headquartered in Walnut Creek, Calif.
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions
DeeDee Taft/Shelbi Okumura