November 2017 (COLORADO SPRINGS, Colo.) – Haute Route, the world’s most prestigious multi-day event series for amateur cyclists, has tapped Bay Area sports and experiential marketing company, Mascot Sports, to lead marketing and event operations for the first-ever Haute Route San Francisco event. Mascot Sports will be responsible for sponsorship sales, event production and regional marketing for Haute Route San Francisco, as Haute Route continues its North American expansion.
“The vast experience and stellar reputation of Mascot Sports make the company a great fit to help expand Haute Route in the U.S. in 2018,” said Alain Lambert, Chairman Haute Route North America. “Together, we look forward to creating an unrivaled cycling experience in San Francisco next year.”
The inaugural three-day Haute Route San Francisco will take place in 2018 from April 20-22, giving riders the opportunity to experience the Bay Area’s fierce local cycling culture, breath-taking views and iconic landmarks, including the Golden Gate Bridge. Event registration is now open at https://www.hauteroute.org/events/overview/san-francisco-2018.
“Mascot Sports is thrilled to partner with Haute Route and bring this premier event series to the Bay Area,” said Mascot Sports CEO, Ryan Dawkins. “We can’t wait to welcome cyclists from around the world to our beautiful city and help make the first-ever Haute Route San Francisco an unquestionable success for all our partners and participants.”
Haute Route was created in 2010 by global sports marketing and event company OC Sport to deliver an unparalleled professional experience both on and off the bike for amateur riders. Taking place in the world’s most iconic cycling destinations, the events are timed, ranked and fully supported with premium services typically reserved for the pro’s. Haute Route launched its first North American event in June of 2017 with the Mavic Haute Route Rockies. For more information and to access the full 2018 Haute Route calendar of events, which includes additional three-day U.S. events, Haute Route Asheville (May 18-20) and Haute Route Utah (September 14-16), please visit; www.hauteroute.org.
Mascot Sports is a leader in sports and experiential marketing igniting the rally for innovation through brands, athletes and events. Mascot Sports was founded in 2017 by veteran endurance sports executive and competitive triathlete Ryan Dawkins, also the recipient of Acquisition International’s 2015 Business Excellence Award for “Best CEO in the Events Sector.” Mascot represents brands, event properties and athletes in the areas of sales, sponsorship, marketing, digital media and strategic consulting. Current clients include: Spartan Race, 24 Hour Fitness, Clorox, Denver Broncos, IndyCar driver TJ Fischer and former professional cyclist and 4-Time U.S. National Road Race Champion, “Fast” Freddie Rodriguez. For more information, please visit: mascotsports.com
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