Strong campaign generates 600 registrations
Portland, OR: BibRave, the new marketing solution for races and endurance brands, recently finished another successful race marketing campaign for the Christie Clinic Illinois Marathon Race Weekend. With a combination of social media promotion, newsletter features, blog reviews, race reviews, and an enhanced presence on BibRave.com, BibRave drove over 600 registrations to the event’s 2018 race weekend.
Since 2013, BibRave has used its large audience, influence, and network of social influencers and bloggers, the BibRave Pros, to drive more awareness and registrations for races like the acclaimed Christie Clinic Illinois Marathon Race Weekend. And even more powerful to note is that of the more than 600 registrations directly tied to a unique BibRave registration coupon code, more than 400 were new to the race in 2018, further emphasizing BibRave’s reach and impact.
“The Christie Clinic Illinois Marathon Race Weekend has become a bucket-list event for runners of all kinds,” said Jan Seeley, race co-director. “We strive to create a memorable and engaging experience for all runners, and BibRave has helped us tell our story and attract more runners (especially new runners) year after year. We’re excited for our continued partnership and look forward to the innovative new approaches BibRave can offer to our future campaigns.”
BibRave and the Christie Clinic Illinois Marathon Race Weekend will be partnering on the 2019 event, which takes place on April 26-27, 2019.
“The Christie Clinic Illinois Marathon has been a long-standing BibRave partner, and we couldn’t be prouder to pair with an organization that combines Midwestern charm with a world-class event,” said Tim Murphy, Co-Founder of BibRave. “This race weekend has developed into one of the most desired races for our BibRave Pros, and we’re so excited to use their excitement to drive even more registrations to the Christie Clinic Illinois Marathon — this year and beyond.”
About the Christie Clinic Illinois Marathon
The Christie Clinic Illinois Marathon will be run for the 11th time during the weekend of April 26-27, 2019, with registration opening in early July of this year. With race routes that traverse the community and campus of the University of Illinois at Champaign-Urbana, race weekend offers multiple races distances and challenge events involving the 5K on Friday night and a second, longer event on Saturday. This Big 10 community knows how to deliver when it comes to race day! To learn more, visit https://illinoismarathon.com.
BibRave works with races and brands to help them engage with runners and ultimately drive more sales and registrations. Through their large network of running bloggers (BibRave Pros), their popular Twitter event (#BibChat), and their Podcast (The BibRave Podcast), BibRave helps endurance brands and races go beyond simple advertising and truly connect with more runners.
The company’s consumer-facing product is a race review site where runners can learn about a race before signing up and leave feedback after the event. The company launched in late 2013 in the Midwest and is now based in Portland, Oregon.