Colorado Springs, CO —– The American Trail Running Association (ATRA) announces MYLAPS Sports Timing as the newest partner in their Event Standards Program. ATRA introduced its Event Standards Program in 2012, and recently included vendors and suppliers as partners to further assist trail race directors in meeting ATRA’s 15 criteria necessary for staging a safe and well-organized event.
“ MYLAPS’ commitment to sports timing and technology provides the ideal fit for ATRA’s Event Standards Program. The obvious connection is accurate race results provided through their timing system. As important is the element of safety inherent in their runner tracking platform,” said Nancy Hobbs, ATRA Executive Director.
“We are very pleased to be part of ATRA’s Event Standards Program as the preferred partner for timing and live tracking.,” Bas van Rens, CEO, MYLAPS. “As the world leader in sports timing it is our mission to be the partner of choice for events and to enhance the sport experience for all stakeholders involved.
“With our new EventApp we offer a new platform for events to engage with their runners and fans,” adds van Rens. “The EventApp maximizes the reach of the event and enhances the experience for runners, spectators and sponsors. The EventApp includes live tracking, social media integration, live result publishing, leaderboards, live video and many more. It is even possible to include customized and automated training plans to ensure your runners will be ready and at their best when they compete at your event. Live tracking is also available as a separate, stand-alone solution.”
Automated sports timing was invented by the founders of MYLAPS in 1982. Our passion for sports and technology has always been the driving force. We develop products and services for measuring, publishing, analyzing athletes’ race and training results and services to enhance the event experience. Every year, over 20 million racers and athletes perform in MYLAPS-timed contests, from local XTERRA trail run series to prestigious road races like the Boston and Chicago Marathons and everything in between. MYLAPS has a global network of timing partners and six offices strategically located throughout the world. Our US office is based in Atlanta, GA.
ATRA is a non-profit 501 (c) 3 corporation based in Colorado. Founded in 1996, ATRA’s mission is to represent and promote trail and mountain running. ATRA’s many programs include a comprehensive online calendar of trail and mountain running events, a quarterly newsletter – Trail Times, and monthly e-blasts with current information about the sport.
ATRA will again partner with Active at Altitude for the fourth annual US Trail Running Conference slated to be held September 28-October 1, in Estes Park, CO. Additionally, ATRA is the fund raising arm for the U.S. Mountain Running Team.
MYLAPS joins imATHLETE, Marathon Printing, Inc., and Trail Run Project as partners in the Event Standards Program. An additional partner, Ashworth Awards, will be introduced in a separate release next week.