Swiftwick Selects Purple Orange Brand Communications as Public Relations Agency of Record
January 16, 2020
Swiftwick makes the best socks you will ever wear. Guaranteed.
Jackson Hole, WY (January 16, 2020) — Purple Orange Brand Communications is thrilled to announce a new partnership with Swiftwick to oversee all PR efforts on behalf of the brand. Swiftwick prides itself on being inspired by adventure, made in the USA, and choosing sustainable processes to create “the best socks you will ever wear.” Purple Orange will help Swiftwick broaden the brand from its current strength in cycling and running markets to become the go-to performance sock for all outdoor and active lifestyle customers.
“Swiftwick is a brand on a mission to empower people to be the best version of themselves through the pursuit of adventure,” says Joanna Mariani, CMO at Swiftwick. “When searching for a PR agency it was crucial for us to find a partner that not only understood our products and the customers we serve but also embraced the mission and values of our brand. Purple Orange has quickly immersed themselves in that mission and we are excited about our future partnership.”
“Swiftwick rapidly made a tremendous name for itself with some of the most hard-to-please customers that exist: endurance athletes,” said Chris Dickey, Purple Orange Principal. “We are excited to help tell the Swiftwick story and grow the brand with the broader outdoor consumer.”
Swiftwick empowers life’s adventures through thoughtful design, superior craftsmanship, and a continuous passion to help others do what moves them. Their values lie in their customers; whether it’s the professional cyclist or 5K runner, Swiftwick is there to support them every step of the way. Check out all of Swiftwick’s performance socks for hiking, running, cycling, fitness, golf, snowsports and a variety of other activities at www.swiftwick.com.
Swiftwick was founded in 2008 when a mountain biker saw the need for a high-performance sock with superior moisture-wicking and incredible fit. Today, based in Brentwood, TN, they are an international brand developing performance socks for every adventure. All Swiftwick products are made in the USA using the most sustainable practices available and are backed by the company’s “Best sock you will ever wear” guarantee. www.swiftwick.com
ABOUT PURPLE ORANGE
Founded in 2009 in Jackson Hole, WY, Purple Orange LLC produces small batch, high quality brand communications mixed with creativity, modern mediums and a respected authentic voice. Our professional influences range from publishing, large and small agency work, journalists and former in-house marketing; we like to think we see the whole picture for our clients. Specializing in outdoor and active lifestyle brands, our clients have spanned industry-leading performance apparel brands, food and beverage, outdoor tech, and non-profit work. We strive to create, execute and deliver customized communication platforms that meaningfully connect brands with their audiences. PurpleOrangePR.com