Super League Triathlon Appoints Aurora Media Worldwide As Global Broadcast Partner

March 18, 2021

Aurora will help Super League to drive further innovation and build on the success of both its Championship Series and the SLT Arena Games.

Specialising in the development and production of live, premium global sports events such as Formula-E and Extreme-E, Aurora Media is recognised as a creator of innovative, formatted international live broadcasts, which are widely distributed around the world.

The contract covers multiple years and territories, beginning immediately with Aurora producing the SLT Arena Games Powered by Zwift at the Queen Elizabeth Olympic Park on March 27.

Super League Triathlon CEO, Michael D’hulst, said: “We are very excited to be working with Aurora Media Worldwide. Super League and Aurora share a vision for the future of triathlon and the ways in which we can continue to evolve our sport into a true broadcast and digital product to be more engaging and accessible to audiences both of the sport and beyond.”

Lawrence Duffy, Managing Director of Aurora Media Worldwide said: “We are delighted to be partnering with Super League Triathlon. Their innovative format is a great fit for us in a very dynamic sport. We are particularly pleased to be producing content across broadcast, digital and social platforms as viewer habits continue to evolve.”

Super League Triathlon held its first race in 2017 and has enjoyed rapid growth ever since, with eight world class Championship Series events already held and the founding of the innovative SLT Arena Games, a unique blend of in real life and virtual racing.

Super League puts audiences at the heart of everything it does, with short, sharp and exciting race formats featuring the best triathletes in the world, immersive data, and stadium-like courses.

About Super League Triathlon

Super League Triathlon (SLT) is the world’s premier swim-bike-run Series, pitching the very best athletes against each other in quick and exciting race formats in fantastic destinations across the globe.

The Championship Series takes place from August-November with the best triathletes on the planet doing battle over game-changing formats which are redefining the sport for a modern audience.

Super League’s SLT Arena Games is a dynamic new format which blends in real life and virtual racing to deliver an immersive viewing experience via a unique partnership with Zwift.

For more information visit superleaguetriathlon.com

Media contact: Adam Leitch – adam@superleaguetriathlon.com

About Aurora Media Worldwide

Established in 2012, Aurora Media Worldwide is a multi award-winning, fully integrated content agency, developing, producing, and distributing original content and programming for international rights holders, broadcasters, and brands. Headquartered in London, Aurora Media Worldwide’s clients include Formula E, Extreme E, Goodwood, Six Day Cycling, Jaguar and Porsche, with output across the world’s major broadcasters including ITV, Sky, Eurosport, FOX, Supersport, Globo, ProSiebenSat.1.


Media contact: Barry Flanigan – barry.flanigan@auroramedia.com