SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

February 21, 2023
D•CURVE Optics and Race Across America Announce 2023 Partnership
Colorado (February 2023) /ENDURANCE SPORTSWIRE/ – D•CURVE Optics is pleased to announce a new partnership with Race Across America (RAAM). Both brands are recognized world-wide for their excellence in their respective industries. 2023 marks the 41st year for Race Across America – The World’s Toughest Bicycle Race. Riders come from around...

February 21, 2023
FASTFOOD to Fuel Human Powered Health Cycling Team with On-and-Off-Bike Nutrition during 2023 Race Season
BOSTON, Feb. 21, 2023 /ENDURANCE SPORTSWIRE/ – FASTFOODTM, a new groundbreaking line of high-performance nutrition products engineered to fuel elite and amateur athletes, today announced it has been selected as the official sports nutrition partner of the Union Cycliste Internationale (UCI) professional men’s ProTeam and women’s WorldTeam Human Powered Health™. The partnership...

February 21, 2023
Ultimate Direction Propels into 2023 with Athlete Team, Race Wins, and Athlete Summit
BOULDER – February 21, 2023 /ENDURANCE SPORTSWIRE/ – Ultimate Direction, a Colorado-based brand that designs innovative apparel and gear for self-propelled athletes of all levels, is proud to announce its 2023 athlete roster of road and trail runners and FKT-setters. Celebrating the unique pursuits and interests in the sport of running and...

February 21, 2023
ShowcasedEpic Races Announces New Partnership with Puma
Ann Arbor, MI (February 21, 2023) /ENDURANCE SPORTSWIRE/ - Ann Arbor-based race company, Epic Races, today announced global sports brand PUMA as the official running shoe of Epic Races. PUMA will support Epic Races’ 4 running races: Ann Arbor Goddess Run presented by Ann Arbor Sports Commission, Ann Arbor Firecracker...

February 17, 2023
Join Team Make-A-Wish®; Make-A-Wish® Massachusetts and Rhode Island Named Official Charity Partner for the 2023 Providence Marathon
PROVIDENCE, RHODE ISLAND /ENDURANCE SPORTSWIRE/ – Make-A-Wish Massachusetts and Rhode Island is teaming up with Ventures Endurance, part of Gannett's USA TODAY NETWORK Ventures, as the official charity partner of the 2023 Providence Marathon and Half Marathon. The race runs through historic downtown sites on Sunday, May 7 and offers scenic...

February 17, 2023
Best Bike Split Announces 2023 Season Partners
Austin, TX /ENDURANCE SPORTSWIRE/ - Best Bike Split, the leading provider of race-pacing technology and analysis, is proud to announce its continued support of the World's top Men's and Women's cycling teams in 2023. The company will sponsor teams competing at the highest UCI World Tour level, including CANYON//SRAM, Trek-Segafredo,...

February 16, 2023
SMITH Announces New Partnership with Santa Cruz RockShox Pro XC Team
Portland, Oregon (February 16, 2023) /ENDURANCE SPORTSWIRE/ – Smith is excited to announce this week its global partnership with the Santa Cruz RockShox Pro XC team as the official supplier of bike helmets and performance eyewear for the 2023-2024 seasons. The UCI World Cup Santa Cruz RockShox Pro XC team is...

February 16, 2023
ShowcasedBelgian Waffle Ride Teams up with INFINIT Nutrition as Official Hydration and Recovery Partner
Cincinnati, Ohio, February 16, 2023 /ENDURANCE SPORTSWIRE/ – Monuments of Cycling, producer of The Belgian Waffle Ride (BWR), is excited to announce a new partnership with INFINIT Nutrition to support the riders of all the 2023 editions of the BWR, all of which are a part of the largest and premier gravel...

February 16, 2023
The Ascension Seton Austin Marathon and Super Coffee Boost Partnership
AUSTIN, Texas, February 16, 2023 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon and 5k and Super Coffee have partnered up for the third year in a row. The Austin based company is the Official Coffee of the Austin Marathon and the presenting sponsor of the FloCast Live Broadcast...

February 15, 2023
Johnson Fitness & Wellness and Matrix Return as Los Angeles Marathon Partners
LOS ANGELES, CA / Irvine, CA (February 15, 2023) /ENDURANCE SPORTSWIRE/ - The Los Angeles Marathon presented by ASICS today announced Johnson Fitness & Wellness and Matrix as official specialty fitness retail co-sponsors ahead of the 38th annual event on March 19, 2023. “We are excited to have both Matrix...