USA Triathlon Partners with The Feed to Fuel Athletes

January 31, 2024

USA Triathlon members receive $80 annual credit to shop at The Feed and save on their favorite gels, chews, hydration, supplements and more.

COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon is happy to announce a new partnership with The Feed, an online marketplace boasting 300+ brands of sports nutrition. The partnership kicks off in 2024 and will provide USA Triathlon members with an $80 credit to TheFeed.com when they join the USA Triathlon program to stock up on offerings from more than 300 brands. Plus, the partnership will help USA Triathlon’s high-performance team ensure they are equipped with the fuel and hydration they need as they prepare for the 2024 Olympic and Paralympic Games in Paris this summer.

The Feed was started by Matt Johnson, who previously was President of Slipstream Sports, operator of the World Tour Teams Garmin, Cannondale, and now the EF Pro Cycling Team. Matt’s mission was to bring the inside fueling secrets of the World Tour to every cyclist, runner, and triathlete. The company previously supported USA Triathlon in 2022-2023 through a smaller collaboration. Based on the added value The Feed provides USA Triathlon members and the early success seen through the program, both organizations have decided to team up through 2025.

“Nutrition is increasingly recognized as a key differentiator in the world of endurance sports. For triathletes, who dedicate extensive hours to training and compete over extended durations, a well-planned fueling strategy is not just beneficial – it’s essential for peak performance. The Feed.com stands as a versatile resource for triathletes, offering a vast selection of over 300 brands, including more than 15 exclusive brands. Uniquely, it provides the flexibility to purchase individual servings of various products like gels or chews, rather than committing to a whole box. This approach empowers athletes to discover the nutrition that best suits their needs. Additionally, one of the standout features of The Feed is the complimentary nutrition support from our Feed Coaches. This service is invaluable for athletes at any stage, from newcomers to seasoned competitors, offering expert guidance to enhance their nutritional approach for every race, ensuring each performance is better fueled than the last. We value our partnership with USA Triathlon, which allows us to support its members and contribute positively to the benefits they receive upon joining the organization,” said Matt Johnson, The Feed Founder.

“The Feed provides athletes the ability to select from a multitude of products to find what works for them. I have been a personal customer for years and am thrilled to extend the promotion of their product lineup with an $80 credit for USA Triathlon members,” said Victoria Brumfield, USA Triathlon CEO.

About The Feed

The Feed is a leading online marketplace for endurance athletes, providing a wide selection of sports nutrition, recovery gear, and high performance supplements. With a focus on offering high-quality, convenient nutrition options, The Feed is committed to supporting athletes in their pursuit of performance goals. The company is known for its excellent customer service, broad product range, and dedication to helping athletes improve their performance through better nutrition.

About USA Triathlon

USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon, paratriathlon, and indoor and virtual multisport events in the United States. Founded in 1982, USA Triathlon sanctions more than 3,500 events and races and connects with and supports more than 300,000 unique active members each year, making it the largest multisport organization in the world. In addition to its work at the grassroots level with athletes, coaches, and race directors — as well as the USA Triathlon Foundation — USA Triathlon provides leadership and support to elite athletes competing at international events, including World Triathlon Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of World Triathlon and the United States Olympic & Paralympic Committee (USOPC).