SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

June 13, 2023
The Boston Run Show confirms Marathon Sports as Official Retailer for second edition of major running expo
/ENDURANCE SPORTSWIRE/ – Following the inaugural success of The Boston Run Show USA in Massachusetts, in February 2023, Marathon Sports confirms their involvement as the headline retailer for the second edition of the show, 2024. Organizers welcomed 18,000 ticket registrations and thousands of visitors through the doors of the Hynes Convention...

June 12, 2023
Next-generation marketing and communications platform for endurance events partners with Broken Arrow SkyRace
/ENDURANCE SPORTSWIRE/ - Capra is thrilled to announce their partnership with their first US race outside of Australia and New Zealand, Broken Arrow SkyRace in Palisades Tahoe that is taking place this week on June 16-18 (US). With Capra’s innovative mobile-first platform, Broken Arrow SKyRace race directors and event managers...

June 12, 2023
BaseCamp and Panache Announce Partnership to Empower Cyclists
Carlisle PA/June 12, 2023/ENDURANCE SPORTSWIRE/ – BaseCamp Endurance Coaching, a premier provider of cycling training and coaching programs, and Panache Cyclewear, a leading manufacturer of men’s and women’s cycling apparel, today announced a new partnership with the goal of empowering cyclists of all levels and backgrounds through community and learning The...

June 10, 2023
American Cancer Society Raise Over $100K through Spartan Race and GoFundraise Partnership
[Saturday 10th June 2023] /ENDURANCE SPORTSWIRE/ - American Cancer Society (ACS), a leading nonprofit organization dedicated to ending cancer as we know it, is thrilled to announce the huge success of a recent fundraising campaign in partnership with Spartan Race and GoFundraise. Through GoFundraise, an online fundraising platform, ACS have...

June 9, 2023
Renowned Author, Hilary JM Topper, Seeks Brand Partnerships to Support Nationwide Book Tour
Merrick, NY – June 9, 2023 /ENDURANCE SPORTSWIRE/ – Hilary JM Topper, the celebrated author of "From Couch Potato to Endurance Athlete - A Portrait of a Non-Athletic Triathlete," published by Meyer & Meyer Sport, is thrilled to continue her nationwide book tour, featuring upcoming appearances and book signings in major...
June 8, 2023
PUMA and The San Francisco Marathon Announce Multi-Year Partnership
San Francisco, California, June 8, 2023 /ENDURANCE SPORTSWIRE/ - Global sports company PUMA and Jumping Fences, Inc., the event producer of the San Francisco Marathon, announced today a three-year partnership focused on supporting the local running community and celebrating the monumental course. This partnership marks PUMA’s first-ever apparel and footwear...

June 7, 2023
Tailwind Nutrition Launches Dauwaltermelon, Courtney Dauwalter’s Signature Watermelon with Lime Flavored Endurance Fuel
Durango, Colo. /ENDURANCE SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, introduces its newest Limited Edition Endurance Fuel flavor, ‘Dauwaltermelon’, inspired by Tailwind Nutrition athlete, Courtney Dauwalter. This new and refreshing flavor is a light and playful ode to the simplicity of those...
June 7, 2023
ShowcasedTower 26 Hermosa Beach Triathlon announces Libertana as Presenting Sponsor
Malibu CA/ENDURANCE SPORTSWIRE/ – The Tower 26 Hermosa Beach Triathlon is proud to announce a new partnership with Libertana, a California based health care company that provides valuable healthcare and social services to some of California’s most vulnerable population. “Libertana is honored to participate in this long-standing event” said Company Chairman Jonathan...

June 6, 2023
haku Named Title Sponsor of 2024 and 2025 Running USA Industry Conferences
June 6, 2023/ENDURANCE SPORTSWIRE/ – Running USA is pleased to announce that haku, an industry-leading technology platform enabling event organizers to better plan, manage, promote and sellout events, will be the title sponsor of the Running USA Industry Conference for the next two years, including the 2024 20th anniversary event in...

June 6, 2023
Eric Engemann introduced as the new Sales Director for FRESHJUNKIE Racing
Baton Rouge, LA /ENDURANCE SPORTSWIRE/ - FRESHJUNKIE Racing (FJR), a leading sports event management company, is thrilled to announce the appointment of Eric Engemann as the Sales Director. With a diverse background in event management, leadership, and community engagement, Eric joins FJR full-time after successfully leading Franciscan High School as...