FitVine Wine Named Official Wine and Celebration Partner of The Rock ‘n’ Roll Running Series

December 12, 2023

TAMPA, Fla. (Dec. 12, 2023) /ENDURANCE SPORTSWIRE/ – Rock ‘n’ Roll Running Series is excited to announce a new, multi-year partnership with FitVine Wine. The partnership will feature FitVine as the Official Wine and Celebration Partner of each Rock ‘n’ Roll® Running Series event in the United States and see FitVine wine and prosecco available to try at every tour stop on the Series.

FitVine Wine was created in 2015 by friends who saw a gap in the market for great tasting wines that better fit their active and balanced lifestyle. With a focus on crafting delicious, sustainably produced wines that deliver key wellness benefits, FitVine wines have zero sugar, low sulfites and tannins, full alcohol, are gluten free and have less than 125 calories per 5oz serving. They are designed for those who want great wine without unnecessary ingredients or compromise.

“FitVine wine is all about balance and the belief that you shouldn’t have to choose between things you love—whether it’s crushing a PR or enjoying a delicious glass of zero-sugar, full-flavor wine. We also believe wine should be fun and celebrate living your best life, so partnering with a like-minded brand like the Rock ‘n’ Roll Running Series to bring FitVine to runners across the country feels like the perfect pairing,” said Blaire Fraser, Vice President Marketing, FitVine Wines. “We’re so excited to be the official celebration partner of the Rock ‘n’ Roll Running Series and can’t wait to support them in their mission to Bring Fun to the Run.”

Runners will get to enjoy FitVine Wine at the Rock ‘n’ Roll Running Series Health & Fitness Expo prior to each race as well as a toast to their success at the Finish Line Festival once their race is complete.

“We’re excited to welcome FitVine Wine to the Rock ‘n’ Roll Running Series family as the Official Wine and Celebration Partner. FitVine Wine offers our participants just what they are looking for in a product that both compliments their training and celebrates their accomplishments. We’re looking forward to toasting all athletes that cross a Rock ‘n’ Roll finish line this coming year with a celebratory glass of FitVine,” said Matt Wikstrom, Chief Partnerships Officer at The IRONMAN Group.

Known for Bringing Fun to the Run®, the Rock ‘n’ Roll Running Series has a distance and destination for everyone, including 1-mile, 5K, 10K, half marathon, marathon, as well as Doggie Dash and KiDS ROCK® options. With the Series’ lively race atmosphere and celebratory Encore Entertainment, the Rock ‘n’ Roll Running Series combines live music and entertainment with scenic routes that give participants a running tour of host cities.

For more information on FitVine Wine, visit www.fitvinewine.com.

For more information on the Rock ‘n’ Roll Running Series, visit www.runrocknroll.com. Media inquiries may be directed to press@runrockroll.com.


About FitVine

FitVine® offers delicious, low sugar, full alcohol wines designed to fit into an active and balanced lifestyle. As a leader in wellness wine, we believe you shouldn’t have to compromise on taste or quality to find a great wine that lets you live your fit, in whatever form that takes. FitVine offers a full portfolio of red, white and sparkling varieties that pair perfectly with all of life’s best moments. Learn more at www.fitvinewine.com.

About Rock ‘n’ Roll Running Series

Established in 1998, the Rock ‘n’ Roll® Running Series’ simple idea of making running fun has transformed both the U.S. and global running landscape by infusing the course with live bands, cheer teams, and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Focused on running, music and community, race weekends kick off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an Encore Entertainment experience featuring eclectic musical artists from a variety of genres. With a goal of helping participants find the Beat in Their Feet™, the Rock ‘n’ Roll Running Series has also featured some of the biggest names in music, with past performances including the likes of Macklemore & Ryan Lewis, O.A.R., Aloe Blacc, Pitbull, Flo Rida, The Band Perry, Fitz and the Tantrums, the Goo Goo Dolls, Bret Michaels, Kesha, The Revivalists, Hunter Hayes, Capital Cities, and Matt Nathanson. Further information about the Rock ‘n’ Roll Running Series can be found online at www.RunRocknRoll.com and follow @RunRocknRoll on all social platforms.

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf®, UTMB® World Series trail-running events including the Canyons Endurance Runs™ by UTMB®, Tarawera Ultra™ by UTMB® and Ultra-Trail Australia™ by UTMB®, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events including Haute Route®, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Catering to the full athlete experience, the company portfolio also includes FulGaz® virtual cycling, the most realistic indoor riding experience connected fitness application aimed at preparing athletes for real-world events. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great brands. For more information, visit www.ironman.com/about-ironman-group.

About Advance 

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit. For more information visit www.advance.com.