SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

August 21, 2023
Team Novo Nordisk and Novo Nordisk confirm three-year renewal of historic partnership
Atlanta, GA/August 21, 2023/ENDURANCE SPORTSWIRE/ – The world’s only all-diabetes professional cycling team is excited to confirm the extension of their successful partnership with principal sponsor Novo Nordisk for another three years carrying Team Novo Nordisk into 2026. In 2021, Novo Nordisk & Team Novo Nordisk celebrated the discovery of insulin. This...

August 21, 2023
Humango Announces Partnership with Triathlete and Coach Matt Hanson
August 21, 2023, (Boulder, CO) /ENDURANCE SPORTSWIRE/ - Humango, an AI-powered digital coaching platform, has announced its partnership with professional triathlete, coach, and six-time Ironman champion, Matt Hanson. This sponsorship furthers the company’s commitment to improving athletic performance and motivation through personalized training plans. Hanson’s coaching business, Matt Hanson Racing,...

August 17, 2023
Lumaflex is Ready to “Lumanate” DEKA FIT Events with Red Light Therapy in New Partnership with Spartan Brand
MINNEAPOLIS, Minn. / August 17, 2023 /ENDURANCE SPORTSWIRE/ – Lumaflex, a healthtech startup that has developed the world’s first FDA-cleared portable, flexible, waterproof red light therapy device, has announced a new partnership with DEKA FIT by Spartan, one of the most well-known event-driven brands in fitness. Lumaflex will have a presence...

August 17, 2023
Runners’ Miles Will Save Wildlife as Boulderthon Partners with Denver Zoo
BOULDER, Colo./ENDURANCE SPORTSWIRE/ – Denver Zoo is joining the partner pack at Boulderthon®, the fastest-growing running series in Colorado. The nonprofit wildlife conservation organization, which cares for more than 3,000 animals on its Denver campus and helps save wildlife around the world, has signed on as the Official Conservation Partner for...

August 16, 2023
Eight-time PGA Tour Winner Fred Funk Partners with SummaForte™
GREAT FALLS, VA /ENDURANCE SPORTSWIRE/ – SummaForte™ is pleased to announce its partnership with iconic PGA Tour Champion golfer Fred Funk. Funk, an 8-time winner on the PGA Tour, remains one of the most popular players in the game today. He will join the growing list of leaders in sports and...

August 16, 2023
In Motion Events Welcomes GOVX As New Title Sponsor For Local Running Event
San Diego, CA./ENDURANCE SPORTSWIRE/ – In Motion Events has officially announced a new title sponsor for one of its most popular races. The GOVX San Diego Half Marathon & 5K showcases GOVX’s investment in this community and brings additional focus to the event’s support of the military, first responders, emergency medical...

August 16, 2023
BMC Partners with Gran Fondo National Series Through 2024
Gettysburg, PA – August 16, 2023/ENDURANCE SPORTSWIRE/ – Gran Fondo National Series is proud to announce a new partnership with BMC. The renowned bicycle brand will have a significant presence at 2023 and 2024 SUAREZ Gran Fondo National Series events, including showcasing an exciting new line up of products. “I am...

August 14, 2023
Powering Smiles, Energizing Strides: Philips Sonicare Announced as Presenting Sponsor of the 2023 Long Beach Marathon
LONG BEACH – Aug. 14, 2023 /ENDURANCE SPORTSWIRE/ – The Long Beach Marathon today announced that Philips Sonicare, the #1 dental professional recommended sonic toothbrush brand worldwide, has been named as the presenting sponsor for the 2023 Long Beach Marathon and Half Marathon, which will take place the weekend of October...

August 10, 2023
ROKA Renews Partnership with Olympic Gold Medalist Gwen Jorgensen
Austin, Texas (Aug. 10, 2023) /ENDURANCE SPORTSWIRE/ - ROKA, a leading performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive endurance athletes, announced today the re-signing of Olympic gold medalist and two-time World Champion, Gwen Jorgensen. Jorgensen returns to triathlon after taking several years...
August 10, 2023
Link My Ride teams up with The National Cycling League to provide community support in a multi-year partnership.
/ENDURANCE SPORTSWIRE/ – The National Cycling League (NCL) has announced an official multi-year partnership with Link My Ride. This partnership celebrates both companies’ shared commitment to supporting the cycling industry through community and innovation. The NCL launched last year, is reimagining the future of sports with the first women- and...