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SPONSORSHIP NEWS

Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news. 
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  • October 16, 2023

    Lease a Bike to become title sponsor of Jumbo-Visma

    Jumbo-Visma will be known as Visma-Lease a Bike in 2024, following a search to find a new sponsor to replace outgoing sponsor Jumbo. The news brings an end to weeks of speculation surrounding the future of Jumbo-Visma. The chatter included discussions about a merger with Soudal Quick-Step, which was ultimately...

    Sponsorship
  • October 11, 2023

    P3R and Brooks Running Extend Partnership Through 2026

    PITTSBURGH, PA (October 11, 2023) /ENDURANCE SPORTSWIRE/ - P3R has renewed a partnership with Brooks Running through 2026. Through the partnership, Brooks Running will continue to be the official footwear and apparel sponsor of P3R’s signature events including the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events, EQT Pittsburgh 10...

    Business
    Events
    Press Releases
    Running
    Sponsorship
  • October 11, 2023

    Charleston, West Virginia to Host Pro Road National Championships May 15-19, 2024

    October 11, 2023 / CHARLESTON, W.Va. /ENDURANCE SPORTSWIRE/ – The city of Charleston, West Virginia, is set to become the epicenter of American professional cycling as it will proudly host the USA Cycling Pro Road National Championships for the next five years. This thrilling event will bring together elite and up-and-coming...

    Cycling
    Events
    Press Releases
    Sponsorship
  • October 10, 2023

    Life Time Taps WellnessSpace Brands as Personal Training Recovery Partner

    Life Time has leaned further into its wellness and recovery ambitions by partnering with WellnessSpace Brands, formerly HydroMassage. The deal introduces Life Time Dynamic Personal Training members to WellnessSpace Brands’ recovery and relaxation products such as its HydroMassage heated massage lounge recovery chairs and CryoLounge+ recovery chairs with cold and heat features....

    Sponsorship
  • October 10, 2023

    BibBoards Announces Sponsorship of The Running Event Indie 5K Race for the 5th Consecutive Year

    [San Ramon, Ca] /ENDURANCE SPORTSWIRE/ - BibBoards, the innovative and leading provider of custom race bib fasteners, is thrilled to announce its continued partnership with The Running Event’s (TRE) annual Indie 5K run and walk for the fifth consecutive year. This sponsorship showcases BibBoards' unwavering commitment to supporting the running...

    Awards
    Business
    Cycling
    Events
    Giving
    Press Releases
    Products
    Running
    Sponsorship
    Studies
    Triathlon
  • October 6, 2023

    Rusnak BMW Returns as Presenting Sponsor for sold-out Malibu Half Marathon

    MALIBU, CA – October 6, 2023 /ENDURANCE SPORTSWIRE - Run Malibu organizers today announced that longtime race partner Rusnak BMW is returning as the presenting sponsor for the highly anticipated running of the Malibu Half Marathon, 5K & Kids Run presented by Rusnak BMW, set to take place in November...

    Events
    Press Releases
    Running
    Sponsorship
  • October 6, 2023

    Snail’s Pace Running Shop and the Surf City Marathon Announce Multi-Year Partnership

    HUNTINGTON BEACH, Calif. /ENDURANCE SPORTSWIRE/ - A Snail's Pace Running Shop, Southern California's beloved hub for running and walking enthusiasts since 1979, and the Surf City Marathon and Half Marathon presented by 361° today announced a new partnership, making A Snail's Pace the official retail and expo partner of the...

    Events
    Press Releases
    Running
    Sponsorship
  • October 4, 2023

    RRCA Welcomes TrainingPeaks as an Official Sponsor

    Arlington, VA /ENDURANCE SPORTSWIRE/ - Road Runners Club of America (RRCA) is pleased to welcome TrainingPeaks as its official Training and Coaching Software. By introducing scientific tools and methods that have become the industry standard, TrainingPeaks has revolutionized the way that coaches and athletes track, analyze and plan endurance training....

    Press Releases
    Sponsorship
  • September 28, 2023

    Amazon to sponsor new-look Jumbo-Visma

    Multi-national technology company Amazon will step in as a new sponsor for Jumbo-Visma. Amazon is expected to put in approximately €15 million, helping to fill a budget gap of roughly €25 million left by the departure of grocery chain Jumbo. Part of the remaining €10 million could come from the...

    Sponsorship
  • September 26, 2023

    boobydoo announced as Official Sports Bra Supplier for Bristol Sport

    26th September 2023 - Derby, UK/ENDURANCE SPORTSWIRE/ – boobydoo are the UK’s leading sports bra experts, offering fitting advice and education for active women, while providing access to some of the most popular sports bra brands, including Shock Absorber, Sportjock, Panache Sport and Freya Active. Their vision is to provide women...

    Press Releases
    Products
    Sponsorship
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