SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

February 29, 2024
FORM Dive In With T100 Triathlon World Tour Partnership
London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) is pleased to announce that FORM will become the Official Goggle Partner of the T100 Triathlon World Tour, as they extend their partnership. FORM is committed to innovating the swim experience for age grouper and professional athletes alike, through their groundbreaking...

February 29, 2024
Haute Route and Mavic Renew Sponsorship Agreement under New Ownership
/ENDURANCE SPORTSWIRE/ – Under the terms of the agreement with Haute Route’s new owners France Vélo Evénements (FVE), Mavic will continue to provide technical and mechanical assistance for all Haute Route events, offering participants access to the brand's cutting-edge products and unrivalled support services. Delivered in a format commensurate to...

February 29, 2024
Cigna Healthcare becomes official partner of supertri E
LONDON, UK/ENDURANCE SPORTSWIRE/ – supertri has today announced that global health benefits provider Cigna Healthcare will become an official partner of the groundbreaking supertri E World Triathlon Championship powered by Zwift. The 2024 edition will raise the stakes for professional athletes even higher, with a thrilling one-day World Championship event...

February 28, 2024
BibRave and Feetures Join Forces to Launch Ambassador Program
Charlotte, NC /ENDURANCE SPORTSWIRE/ – BibRave, the premier endurance and fitness marketing agency, recently kicked-off a partnership with Feetures, a leading performance sock brand, to launch the Feetures Ambassador program, a dynamic community of dedicated brand advocates. BibRave will lead strategic management in collaboration with Feetures, including full program creation,...

February 27, 2024
Norco Factory Racing Rider Gracey Hemstreet Makes History at Red Bull Hardline Tasmania
VANCOUVER /ENDURANCE SPORTSWIRE/ - Norco Factory Racing rider Gracey Hemstreet was the biggest story of the Red Bull Hardline race in Tasmania last weekend, after becoming the first-ever female rider to complete the entire Hardline course. At just 19-years-old, the young Canadian’s fearless performance secured her the title of fastest woman...

February 27, 2024
deboer Make A Splash With New Partnership Of T100 Triathlon World Tour
London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) has announced a new partnership with deboer, who will become the Official Wetsuit & Performance and Training Swimwear Partner of the T100 Triathlon World Tour for the next three years. The wetsuit brand is the market leader and has a decade-long...
February 26, 2024
Noah Lyles signs record-setting contract with Adidas
The world 100m and 200m champion, Noah Lyles, has signed a record-setting deal with Adidas that will run through the L.A. 2028 Olympics. The exact dollar figures have not been disclosed, but it has been dubbed the richest contract in track and field since the retirement of Usain Bolt. Running Magazine

February 26, 2024
Bikeflights Becomes Tour de France Femmes Avec Zwift Official Service
PORTLAND, OR (February 26, 2024) /ENDURANCE SPORTSWIRE/ - Bikeflights, a bicycle shipping service trusted by riders worldwide, is now a Tour de France Femmes avec Zwift Official Service. “We’re pleased to extend Bikeflights’ relationship with Amaury Sport Organisation (A.S.O.) to both continue our support for the Tour de France and...

February 23, 2024
US Trail Running Conference Announces Headsweats as Official Headwear Supplier
Rouffiac d’Aude, France /ENDURANCE SPORTSWIRE/ – Headsweats has been announced by organizers of the US Trail Running Conference as the Official Headwear Supplier of the 2024 event. The 2024 edition of the Conference will be held in Knoxville, Tennessee, October 23-25, moving to the home of the Great Smoky Mountains...

February 22, 2024
Margaritaville Run Returns For Its 3rd Annual Event With Exciting Enhancements
ORLANDO, FL (February 22, 2024) /ENDURANCE SPORTSWIRE/ - Get ready to step into a tropical oasis as the 3rd annual Margaritaville Run hosted by Margaritaville Resort Orlando makes a splash with its highly anticipated return. On September 28, the Margaritaville Run Orlando 5K & 10K is set to take place...