January 16, 2020

Team Sunweb Chooses ROKA Eyewear

The world’s premier high-performance eyewear brand joins forces with elite WorldTour team on a mission to redefine the standard in 2020 Austin, Texas – ROKA Sports, Inc., the Austin, Texas-based performance design company, has announced a new partnership with top UCI WorldTour cycling team, Team Sunweb. The partnership will outfit...

January 15, 2020

LEM Helmets Continues Partnership with Italian UCI Pro Women’s Cycling Team BePink for 2020 Season

MORGAN HILL, Calif. (Jan. 15, 2020) – LEM Helmets, manufacturer of innovative, stylish, and performance cycling head protection for road, mountain, commute, and kids, today announces its continued sponsorship of talented UCI pro women’s cycling team BePink. Continuing the success of its 2019 partnership, for 2020 the BePink team expands...

January 14, 2020

Salomon Partners with USA Champion and Elite Coach Lauren Fleshman

One of the leading advocates for inclusivity in running joins Salomon’s athlete team for 2020 OGDEN, Utah (January 14, 2020) — Today, Salomon proudly announces that Lauren Fleshman will be representing Salomon footwear and hydration across road and trail as part of the US athlete team. Fleshman’s storied track and...

January 14, 2020

Austin Marathon and Hilton Partner for Second Year

AUSTIN, Texas, January 14, 2020 - The 2020 Ascension Seton Austin Marathon presented by Under Armour announces Hilton will return as the Preferred Hotel Partner and presenting sponsor for the VIP Experience. The Hilton VIP Experience will be near the Austin Marathon start and finish lines. Participants will enjoy pre-race...

January 14, 2020

CTS Signs Partnership with Pikes Peak APEX Mountain Bike Race

Coaching company to work with inaugural 4-day MTB stage race in Colorado Springs Colorado Springs, January 14, 2020) – CTS today joined Sports Strategies to announce a partnership between the industry-leading coaching company and the inaugural Pikes Peak APEX, presented by Rockshox, a 4-day mountain bike race to be held...

January 14, 2020

A Squared Bikes Sponsors Multiple National Champ Justin Lippert

Justin Lippert joins A Squared for 2020 and 2021 (PORTLAND, OR - Jan. 14, 2020) — A-Squared Bikes, is excited to announce its newest Brand Ambassador – Justin Lippert. The announcement comes as Lippert, an accomplished amateur triathlete with 6 Amateur National Championships to his name, takes his Pro Card. Lippert will...

January 14, 2020

3M Half Marathon and Camp Gladiator Extend Partnership for Second Consecutive Year

CG’s involvement will span entire race weekend AUSTIN, Texas, January 14, 2020 - High Five Events, one of the largest privately owned event production companies in the United States, names Camp Gladiator (CG) as the Official Community Fitness Partner of the 2020 3M Half Marathon presented by Under Armour. The...

January 14, 2020

Dole Packaged Foods Extends Dole Great Race Title Sponsorship for Three More Years

Westlake Village, CA (January 14, 2020) Dole Packaged Foods announced today that it has agreed to continue the title sponsorship of one of the region’s most popular running events, the Dole Great Race in suburban Los Angeles, for three more years. The new agreement will go through the March 2022...

January 9, 2020

USA Triathlon Partners with Human Performance Experts Amp Human

Flagship product, PR Lotion, assists in recovery and performance for endurance athletes of all levels COLORADO SPRINGS, Colo.— USA Triathlon today announced a three-year partnership with Amp Human, an industry-leading biotechnology company dedicated to helping athletes reach their maximum potential. Amp Human will support members of the U.S. National Team...

January 9, 2020

HydraPak to Support Cupless Racing at Big Sur Marathon

The Northern California-based hydration innovator aims to further the organization’s sustainability initiatives Carmel, CA (January 9, 2020)  – With over a decade of uninterrupted designation as a zero-waste event organization, the Big Sur Marathon Foundation (BSMF) is excited to announce a partnership with HydraPak as their official reusable hydration gear...

January 9, 2020

3M Half Marathon and GU Energy Labs Forge Two-Year Partnership

GU is 3M Half Marathon’s Official Energy Gel and Chew AUSTIN, Texas, January 9, 2020 - High Five Events, one of the largest privately owned event production companies in the United States, names GU Energy Labs (GU) as the Official Energy Gel and Chew of the 2020 3M Half Marathon...

January 9, 2020

Austin Marathon Announces Sizzling Sponsorship with Tacodeli

Agreement makes Tacodeli the Official Taco of the Austin Marathon AUSTIN, Texas, January 9, 2020 - The Ascension Seton Austin Marathon presented by Under Armour has agreed to a partnership with another Austin original, Tacodeli. They are now the Official Taco of the Austin Marathon. The Tacodeli Catering Team will...

January 7, 2020

2020 Los Angeles Marathon presented by ASICS partners with Amp Human

LOS ANGELES, CA/PARK CITY, UT (January 7, 2020) -- Los Angeles Marathon presented by ASICS announces Amp Human, creators of PR Lotion, as its Official Performance & Recovery Lotion ahead of the 35th anniversary race. “We are excited to be partnering with a company like Amp Human whose sole focus...

January 7, 2020

Brooks Running Extends Partnership as the Official Apparel and Footwear Provider of P3R’s Year-Round Calendar of Events

Over the past three years, Brooks has partnered with P3R to bring the best to Pittsburgh’s runners, and will excitedly continue the partnership through 2022 PITTSBURGH (January 7, 2020) – P3R and Brooks Running announced another three-year partnership as part of both companies’ efforts to bring the very best of...

January 7, 2020

NOCCO Signs Bodybuilder and Fitness Enthusiast Cassandra Martin as Brand Ambassador

BCAA Beverage Brand Continues to Grow Ambassador Program LOS ANGELES (January 7, 2020) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – announced today that it signed Cassandra (Cass) Martin as a brand ambassador to promote its brand within the workout community. The new...

January 6, 2020

USA Triathlon Foundation Names 2020 Ambassador Team Powered by Newton Running

Ambassadors raise awareness for Foundation through service projects, community outreach COLORADO SPRINGS, Colo. — The roster for the 2020 USA Triathlon Foundation Ambassador Team Powered by Newton Running was announced today, featuring 49 age-group ambassadors and three U.S. elite athlete captains. Team members will raise awareness for the mission of...

January 3, 2020

Nuun Named Official Sustainability Partner of 2020 Industry Conference presented by Race Roster

Event attendees can look forward to sustainable promotions and best practices presented in Las Vegas by leading eco-conscious hydration provider from Feb. 9-11 at Caesars Palace Nuun, the maker of clean and healthy functional hydration options for athletes and everyone, has been named the Official Sustainability Partner of the 2020...

January 2, 2020

Endurance Sportswire Names its Most Popular Press Releases and Industry News Items of 2019

San Diego, Calif. - As we embark on 2020, Endurance Sportswire has put together a list of its most viewed press releases and industry news items over the past year. MOST VIEWED ENDURANCE SPORTSWIRE PRESS RELEASES Professional Triathletes Organisation Approaches Wanda Sports Board Proposing to Enter Into Discussions to Acquire...

December 31, 2019

NordicTrack x iFit Partner With GearJunkie for the 2020 Adventure Grant Contest

Win a Grand Prize of $7,500 and NordicTrack equipment to train for and take on a dream outdoor adventure  (Logan, Utah — December 30, 2019) — NordicTrack x iFit and GearJunkie are teaming up for the second year for the 2020 Adventure Grant. The Grand Prize winner will win $7,500 and...

December 31, 2019

Race Day Events Signs Multi-Year Deal with Hop Haus Brewing Company as Official Beer Partner

Race Day Events, one of the largest event production companies in the United States, announces Hop Haus Brewing Company as the Official Beer Sponsor for their 2020 and 2021 events. The two Madison-based businesses ink the two-year partnership on the eve of opening their brand-new, neighboring Fitchburg, Wisconsin locations. Distributed...

December 20, 2019

Tailwind Nutrition Joins #RagnarNation as Official Sponsor for Ragnar Relay in 2020

Durango, CO – December 20, 2019 –  Tailwind Nutrition is proud to announce its 2020 partnership with Ragnar Relay, the largest running relay series in the world. Together they hope to encourage participants to push their limits as part of Ragnar’s active, fun-loving community. Founded in Durango, CO by endurance...

November 13, 2019

UltrAspire Welcomes Sally McRae to the Elite Athlete Team

Sally McRae is a professional mountain runner and endurance coach from Southern California. As a child she loved being outside and developed her love for competitive sports at a young age. She grew up in gymnastics, soccer, and running but it wasn’t until after college that she began to focus...

November 12, 2019

Up for Air Series Announces Platinum Sponsor

Denver, CO (November 12, 2019) - The Up for Air Series (www.upforairseries.org), an annual series of mountain running and indoor climbing events that offers trail runners and climbers a unique opportunity to put their energy and endurance to good use in the fight for cleaner air, today announced that Patagonia...

October 31, 2019

Casting for Recovery adds BUFF® as a 2020 National Sponsor

Santa Rosa, CA (Oct. 31, 2019) — In an effort to provide support, relief, and a healing resource to women with breast cancer, Casting for Recovery® (CfR) and Buff, Inc., the U.S. subsidiary of BUFF®, proudly announce the expansion of their partnership to include a customized BUFF® collection of which...

October 30, 2019

HOKA ONE ONE Named Presenting Sponsor of Western States 100

AUBURN, Calif. – HOKA ONE ONE® has been named the presenting sponsor of the Western States 100-Mile Endurance Run, WSER President John Medinger announced. “As one of the leading premium running brands in the world, HOKA has a recognized place in our sport as an innovative voice for competitors of...