SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 5, 2025
Zuma Beach Triathlon announces XTERRA WETSUITS as Official Wetsuit Partner
Malibu, Calif. – February 5, 2025 / ENDURANCE SPORTSWIRE/ - The Zuma Foundation is thrilled to announce that the highly anticipated Zuma Beach Triathlon taking place on September 13-14, 2025 has signed multiple long term partnerships. XTERRA WETSUITS has the swimming portion of the triathlon covered. XTERRA WETSUITS is the leading...

February 4, 2025
ShowcasedTailwind Nutrition Signs Three New Athletes as the Brand Deepens Its Commitment to the World of Cycling
DURANGO, COLO. – February 4, 2025 /ENDURANCE SPORTSWIRE/ – Tailwind Nutrition, a leader in endurance sports nutrition, is proud to announce the addition of three new cyclists to its athlete roster: Christopher Blevins, Sarah Sturm and Maurice Ballerstedt. These three new Tailwind athletes perfectly embody the diverse and multidisciplinary nature...
February 4, 2025
Mount to Coast™ Named Presenting Sponsor of BADWATER® 135 Ultramarathon
Oak Park, Calif. (Feb. 4, 2025) /ENDURANCE SPORTSWIRE/ – Mount to Coast™, the first performance shoe brand to specialize in ultra running and long-distance pursuits, has been named presenting sponsor of the 38th annual Badwater 135 Ultramarathon, AdventureCORPS President Chris Kostman announced Saturday. “No running race on the planet tests...
February 4, 2025
ShowcasedRun Tri Bike Named The Presenting Sponsor Of The Pumpkinman Triathlon And Running Festival
LOS ANGELES - (February 4, 2025) /ENDURANCE SPORTSWIRE/ - Run Tri Bike is proud to announce that they will be the presenting sponsor of The Pumpkinman Triathlon and Running Festival on September 6th and 7th in South Berwick, Maine. This partnership celebrates the shared ethos that there is a spot...

January 31, 2025
Verge Continues Partnership with Hot Tubes Development Cycling Team
NEW YORK, January 31, 2025 /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is excited to announce the continuation of its partnership with Hot Tubes Development Cycling Team, the longest-running and most successful U19 program in North America. Over the years, Hot Tubes has secured more than...

January 31, 2025
Canada Super 60 League Set to Transform Cricket in North America
Toronto, Canada (January 31, 2025) /ENDURANCE SPORTSWIRE/ - Star 333 Sports Inc., in collaboration with Cricket Canada, is thrilled to announce the highly anticipated Canada Super 60 League launch. This groundbreaking initiative, championed by cricketing legend Yuvraj Singh, is poised to elevate cricket in Canada to unprecedented heights. The league,...

January 30, 2025
mammoth trailfest. Announces Multi-Year Partnership with Craft Sportswear
MAMMOTH LAKES, Calif. — January 30, 2025 /ENDURANCE SPORTSWIRE/ — Following a landmark 2024 event that drew nearly 2,000 runners from 22 countries and 40 states—with 47% female participation—mammoth trailfest.has entered into a new multi-year partnership with Craft Sportswear. This collaboration signals an exciting new chapter for the celebrated trail...

January 30, 2025
USA Triathlon and ROKA Reunite to Support the High Performance Pipeline
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon is pleased to announce a renewed partnership with ROKA, the renowned performance design brand that creates and manufactures award-winning performance wetsuits, eyewear, and other performance gear. ROKA’s expertise and success in the triathlon world is a known factor with sponsored athletes including...

January 29, 2025
Arlington Sports announces expanded partnership with Amazon for the Armed Forces Cycling Classic
ARLINGTON, VA, January 29, 2025 /ENDURANCE SPORTSWIRE/ — Arlington Sports is thrilled to announce that Amazon has secured the naming rights to one of the nation’s premier cycling events. The Amazon Armed Forces Cycling Classic is set to take place on May 31-June 1, 2025. This esteemed and long-standing cycling...

January 29, 2025
Perceev Announces 2025 GTM Advisory Board
January 29, 2025 /ENDURANCE SPORTSWIRE/ - Perceev, a leading platform for race day engagement and marketing in the endurance sports industry, is pleased to announce impactful new additions to its 2025 Go To Market Advisory Board. The board comprises seasoned experts in event management, athlete and fan experience, brand activations,...