SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
March 18, 2025
CLIF BAR to Power Athletes as the Official Energy Bar of the Boston Marathon presented by Bank of America
Emeryville, Calif. (March 18, 2025) /ENDURANCE SPORTSWIRE/ — Boston Athletic Association® (B.A.A.) announced today that CLIF BAR, known for providing sustained energy to help fuel performance, will serve as the Official Energy Bar of the Boston Marathon® presented by Bank of America. Kicking off the three-year partnership in the lead-up...

March 18, 2025
Thermore & Karbon Team Up for Ski Cross Sponsorship
Milan, Italy (March 17, 2025) /ENDURANCE SPORTSWIRE/ — Thermore, an Italian manufacturer and pioneer in sustainable synthetic insulation, is joining with Canada’s leading ski apparel manufacturer, Karbon, to sponsor the Canadian stop for the FIS Ski Cross World Cup. Thermore provides much of the insulation needed for Karbon’s line of...

March 18, 2025
A Historic Opportunity: Join the 80th Edition of the Tour of Somerville
March 18, 2025 /ENDURANCE SPORTSWIRE/ - For over 80 years, the Tour of Somerville has been the heartbeat of American cycling, earning its title as the "Kentucky Derby of Cycling." Since its inaugural race in 1940, it has been a proving ground for the legends of the sport, a celebration...

March 18, 2025
LEGACY MOTOR CLUB Integrates Nix Biosensors’ Personalized Hydration Technology for Optimized Performance
STATESVILLE, NC (March 18, 2025) /ENDURANCE SPORTSWIRE/ – Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology is proud to announce its partnership with LEGACY MOTOR CLUB as the Official Hydration Biosensor Supplier. This collaboration will provide both drivers and pit crew athletes with advanced hydration insights, optimizing endurance,...

March 14, 2025
Garmin Returns as Official Sponsor for 2025 Supertri E World Championships Powered by MyWhoosh
March 14, 2025 /ENDURANCE SPORTSWIRE/ - Supertri can today announce the return of Garmin as an official sponsor for the 2025 Supertri E World Triathlon Championship powered by MyWhoosh. This marks the fifth consecutive year of the sponsorship, reinforcing Garmin’s position as a key technology provider in the world’s most...

March 14, 2025
Electrolit Named Official Hydration Sponsor of the Los Angeles Marathon Through 2029
Los Angeles, CA (March 14, 2025) - Electrolit – the preferred, premium hydration beverage – announced today the continuation of its partnership with the Los Angeles Marathon presented by ASICS, extending its role as the Official Hydration Sponsor through 2029. As part of the multi-year agreement, Electrolit will provide pharmaceutical...

March 13, 2025
GNC Named Title Partner of the Pittsburgh Live Well Expo and Pittsburgh 4-Mile Fitness Challenge
PITTSBURGH, PA (March 13, 2025) – P3R, the engine behind Pittsburgh’s most exhilarating sporting events, is excited to announce that GNC has been named the title partner of the Pittsburgh Live Well Expo and the Pittsburgh 4-Mile Fitness Challenge during the 2025 DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events....

March 13, 2025
Los Angeles Marathon and Zenni Optical Announce Multi-Year Partnership
LOS ANGELES (March 13, 2025) /ENDURANCE SPORTSWIRE/ – The McCourt Foundation and Zenni Optical, the world’s leading online eyewear retailer, today announced a partnership that will see Zenni become the Official Eyewear of the Los Angeles Marathon presented by ASICS. More than 25,000 runners will take on the 26.2-mile "Stadium...

March 13, 2025
hDrop Announces Integration with Hammerhead Extensions, Bringing Real-Time Hydration Monitoring to Cyclists
Little Rock, AR. (March 13, 2025) /ENDURANCE SPORTSWIRE/ — hDrop, the reusable sweat-analyzing sensor, announces its integration with Hammerhead Extensions, a new program that enables third-party developers to build experiences for Hammerhead bike computers. As one of the first brands to leverage this innovation, hDrop is bringing advanced hydration and...

March 13, 2025
HotelPlanner to be an Official Partner With Tough Mudder and DEKA Fit
BOSTON, MASS. (March 13, 2025) /ENDURANCE SPORTSWIRE/ — Tough Mudder and DEKA Fit, the world's leading endurance sports and extreme wellness brand, announced that HotelPlanner will be the Official Hotel Search Engine Partner of Tough Mudder and DEKA Fit for the 2025 and 2026 event season. “We are excited to...