SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
July 10, 2025
WXXV 25 Named Official Media Partner of the 2025 Keesler Federal Mississippi Gulf Coast Marathon
BILOXI, MS. (July 10, 2025) /ENDURANCE SPORTSWIRE/ — The Keesler Federal Mississippi Gulf Coast Marathon is proud to announce a dynamic new partnership with WXXV 25, naming the local television station as the Official Media Partner for the 2025 race weekend, set for December 13–14, 2025. As part of this...
July 10, 2025
Olympic Champion Torri Huske pushes into new tech with deboer swim
Colorado Springs, CO (July 10, 2025) /ENDURANCE SPORTSWIRE/ – deboer swim, a leading innovator in performance swimwear, proudly announces a groundbreaking six-year partnership with Olympic champion and world record holder, Torri Huske. This collaboration marks a significant milestone for both Huske and deboer, as they commit to a close working...
July 10, 2025
Tactical Athletes in Fire Services Turn to Nix Biosensors for Personalized Hydration and Heat Stress Management
BOSTON, MASS (July 10, 2025) /ENDURANCE SPORTSWIRE/ – Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology, today announced new partnerships with South Kitsap Fire and Rescue (SKFR) and 211 Performance Therapy to bring advanced sweat-sensing technology to the fire service for the first time. Both organizations are leveraging...
July 9, 2025
Norseman Xtreme Triathlon motors with Land Rover Defender
With limited spots available for the extreme triathlon in Norway, through a ballot system, the competition for entry to Norseman remains fierce, and many athletes have been applying to participate for over a decade. ENDURANCE.BIZ
July 8, 2025
Ineos have no bikes for 2026, and options are running out
Ineos may have a new jersey sponsor in TotalEnergies, but the team is currently without a bike sponsor for 2026. Multiple industry sources indicate that longstanding partner Pinarello is expected to exit after a 16-year relationship with the British team, marking the end of one of the longest-running bike deals...
July 8, 2025
13th Annual Saints Kickoff Run Presented by Hancock Whitney Open for Registration
New Orleans, LA – July 8, 2025 /ENDURANCE SPORTSWIRE/ - The New Orleans Saints and Easy Day Sports announced today that online registration for the 13th Annual Saints Kickoff Run, presented by Hancock Whitney, is now open at saints5k.com. The race will take place on Saturday, September 6th, the day...
July 8, 2025
Sportstats Joins the Endurance Sports Media Group as Founding Partner
July 8, 2025 (Carlsbad, CA) /ENDURANCE SPORTSWIRE/ - Sportstats, the largest endurance event timing & results company in North America, joins the newly formed Endurance Sports Media Group (ESMG), an industry collaboration to offer endemic advertising across all stages of the athlete's journey. The Endurance Sports Media Group is the...
July 7, 2025
Project XO is Seeking Riders for a New Women’s Gravel Collective
ALL WOMEN • ALL GRIT • ALL IN July 7, 2025 /ENDURANCE SPORTSWIRE/ - As riders begin to look towards 2026 and their race plans, a new women’s gravel collective spearheaded by Inspire Athlete Management is actively seeking riders. Project XO is the next chapter in the off-road story: We’re...
July 7, 2025
Ascension Seton Austin Marathon Continues HotelPlanner Partnership for 2026
Austin, TX – July 7, 2025 /ENDURANCE SPORTSWIRE/ - The Ascension Seton Austin Marathon, Half Marathon, & 5K is excited to announce the continuation of its partnership with HotelPlanner, a leading travel technology company specializing in customized hotel booking solutions. As the Official Hotel Provider for the 2026 event, HotelPlanner...
July 6, 2025
Sumarpo Powers IRONMAN 70.3 Muskoka 2025 as Official Wetsuit Sponsor
HUNTSVILLE, ON (July 6, 2025) /ENDURANCE SPORTSWIRE/ — On July 6, 2025, the IRONMAN 70.3 Muskoka returns to test the world’s toughest triathletes. Nestled in Ontario’s wilderness, this iconic race—now backed by high-performance wetsuit innovator Sumarpo as official sponsor—demands more than physical prowess; it requires strategic mastery, resilience, and gear...
