SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
September 25, 2020
BASE Performance celebrates victory at Bear Lake Brawl Victory with Danielle Dingman
Boulder, CO, September 25, 2020. Coming off a 2nd place podium at Ironman Dubai 70.3 and 3rd place at Ironman Campeche 70.3, the Covid season took hold and North American racing for professionals came to a stop. With the backing of the PTO, the Bear Lake Brawl was able to...
September 23, 2020
Tough Mudder and Marvel Team Up to Create an Unprecedented Digital Fitness Experience
Tough Mudder, the global experiential fitness brand, has joined forces with Marvel in the creation of Tough Mudder Challenges: Marvel Edition: a 21-day digital fitness adventure engaging a connected community around pushing their boundaries physically and mentally, and ultimately “Find Their Power.” Kicking off in October as part of the...
September 23, 2020
Newberry College in South Carolina Adds Women’s Triathlon as Varsity Sport
COLORADO SPRINGS, Colo.— USA Triathlon, along with Newberry College Director of Athletics Ralph Patterson, today announced that Newberry College in Newberry, South Carolina, will add women’s triathlon to its varsity sport offerings. The school is the 14th at the NCAA Division II level, and the only school in South Carolina,...
September 23, 2020
CAF and Strava Team Up for a Two-Week Cycling Challenge to Help Athletes with Physical Disabilities Gain Access to Sports
SAN DIEGO, CA – (September 23, 2020) – Starting on October 4, cyclists across the United States will have the opportunity to join the Ride for Challenged Athletes Foundation Strava Challenge, a two-week, 100-mile challenge, for a chance to win incredible prizes and support athletes with physical disabilities. From October...
September 23, 2020
Bliz Eyewear to Partner with Athletes of Elite Runner Management
MADISON (WI)- Bliz Eyewear, Scandinavia’s #1 eyewear brand, announced today that it will be the exclusive eyeglass provider to the professional athletes of Elite Runner Management (ERM), a Michigan based sports agency headed by Chris Mengel. The announcement was made by Andy Gerlach, director of Bliz America. “Bliz is extremely...
September 22, 2020
Tadej Pogačar and UAE Team Emirates Wins 2020 Tour de France with Stages Cycling
(Boulder, CO - September 22, 2020) StagesⓇ Cycling congratulates Tadej Pogačar on his historic Tour de France win. In his first Tour, the 21-year-old Slovenian won three stages and clinched the White Jersey for best young rider, the Polka Dot Jersey for best climber, and the Malliot Jaune for overall victory,...
September 22, 2020
USA Triathlon Renews Partnership with Rudy Project North America Through 2024
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has renewed its partnership with Rudy Project North America through 2024. Rudy Project is the premier supplier of sunglasses, helmets and prescription eyewear in North America for the multisport community. As USA Triathlon’s Exclusive Eyewear and Helmet Partner for adult and youth...
September 22, 2020
US Trail Running Conference announces sponsor partnership with Race Directors HQ
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced a sponsor partnership with Race Directors HQ. Race Directors HQ is an online resource and community network for race directors, providing tools, how-to guides, document templates, product reviews and expert advice on all aspects...
September 22, 2020
BibBoards is proud to be a part of Emma Coburn`s Elk Run 5k Virtual race
BibBoards have always been excited to get involved with significant social events aimed to raise awareness and support healthcare, wellness, and environmental protection. In 2020 those kinds of campaigns are crucial as they unite humanity in the face of a common threat, inspire solidarity and collaboration between people and nations....
September 21, 2020
Marathon Training Academy, UCAN and MetPro Create Another Viral Virtual Challenge
One immensely popular race has led to another for Marathon Training Academy and nutrition brand, UCAN. Just after the onset of the pandemic, the two companies launched The “Social Distancing” Run in honor of the un-run races that were being cancelled day after day. The event almost immediately went viral...