SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 8, 2021
Zone3 USA Signs a Multi-Year Agreement with Without Limits Productions
BOULDER, Colorado, February 8th, 2021 – Zone3 USA has agreed to a multi-year partnership to cover all of the swim and swim course needs for Without Limits Productions. Zone3 USA will also be the Title Sponsor of the popular Stroke and Stride series held every summer at the Boulder Reservoir....
February 5, 2021
2x Olympic Gold Medalist Maggie Steffens Joins Team UCAN
Maggie Steffens, considered one of the greatest water polo players in history, is teaming up with UCAN on her quest for a 3rd Olympic Gold Medal. Steffens is Captain of Team USA and ranks 2nd on the All-Time scoring list in Olympic history. She was named MVP at the Olympics...
February 5, 2021
National Multisport Nonprofit Seeks Donors, Sponsors and Partners for its 2021 Nationwide TRIAD Initiatives Benefitting Youth
Baltimore, MD. - The International Association of Black Triathletes (IABT) is a national humanitarian nonprofit dedicated to providing advancement for urban youth and communities they represent through the sport of triathlon by being a gateway to reduce academic and health disparities and to increase opportunities for collegiate studies, internships, and...
February 5, 2021
The Continent’s Best Obstacle Course Racers Descend on North Lake Tahoe, CA for the 2021 Spartan North American Championship Presented by Yokohama
BOSTON, Mass. (February 4, 2021) – Spartan®, the world’s leading endurance sports and wellness brand, will once again return to the rugged mountains of Squaw Valley | Alpine Meadows in North Lake Tahoe, CA — host of the 1960 Winter Olympics — for the 2021 Spartan North American Championship on...
February 4, 2021
2021 Ambassadors Announced for Race Day Events
Race Day Events is proud to announce their 2021 Ambassadors. “We love connecting with the endurance sports community and launching our ambassador program allows us to expand that reach even further,” Director of Marketing Victoria Rouse said. “This is our inaugural year for the program, and we’re excited to build...
February 4, 2021
FITAID Renews Partnership with Leading Endurance Brand Spartan in US and Canada for Multi-Year Term
BOSTON, Mass. – FITAID, the recovery beverage of LIFEAID Beverage Co. has renewed its partnership with Spartan®, the world’s leading endurance sports and wellness brand, maintaining its designation as the “official Recovery Beverage” of Spartan North America, as part of a multi-year deal. “Spartan athletes have long-come to know and...
February 4, 2021
NATHAN Sports Partners with Black Girls RUN!, Supporting Black Women in the BGR! Community Seeking to Develop and Maintain an Active Lifestyle
Fountain Valley, CA (February 4, 2021) — NATHAN Sports is proud to announce a new partnership with Black Girls RUN!, providing gear and financial support to further the mission of the organization—inspiring women to develop and maintain an active and healthy lifestyle. Black Girls RUN! was founded in 2009 in...
February 3, 2021
P3R Partners with Magee-Womens Research Institute & Foundation to Empower and Support Women on Their Health and Wellness Journeys
PITTSBURGH, PA (February 3, 2021) – Today, on National Girls & Women in Sports Day, P3R is proud to announce a new partnership with Magee-Womens Research Institute & Foundation (MWRIF). P3R, the engine behind the DICK’S Sporting Goods Pittsburgh Marathon and the creators of the Ready.Set.MOVE. subscription box, and MWRIF are...

February 3, 2021
PEARL iZUMi Unveils The Crew
LOUISVILLE, Colo. (Feb. 3, 2021) — PEARL iZUMi, the world leader in cycling apparel and footwear, is pleased to introduce The Crew, a unique team of brand representatives. The Crew includes over 65 diverse individuals including professional road, gravel and mountain bikers, triathletes, bike packers, community cycling leaders and activists, coaches, content...
February 3, 2021
BASE Performance signs on as exclusive hydration and bar sponsor for 3 Adventure Fit events
Boulder, CO – BASE Performance will provide premium nutritional support for thousands of athletes in 2021. First up is the Old Man Winter Rally from Feb 6th – Feb 14th, an “Epic Winter Adventure” for runners and riders in Colorado’s Front Range. These athletes will rehydrate BASE Hydro and fuel...