Tough Mudder Makes Triumphant Return to Live Events in the UK After Last-Minute Event Cancellation in Scotland
July 20, 2021
World’s Leading Endurance Sports and Wellness Brand Kicks Off 2021 UK Events Season in London West
LONDON, UK (July 17, 2021) – Tough Mudder™, part of Spartan®, the world’s leading endurance sports and extreme wellness brand, officially kicked off its 2021 UK season, hosting its world-famous class of teamwork-based obstacle course events in Henley-on-Thames, West London July 17-18.
The sold-out event was met with great enthusiasm from participants and illustrated the demand for a safe return to live events. The event was held with strict COVID-19 operating protocols, including reduced capacity, introduction of social distancing and Lateral Flow Testing requirements to provide a safe environment.
“The impact of the last-minute event cancellation by the Midlothian Council at our event outside of Edinburgh 3-4 July was devastating, given we were mere hours away from opening the gates to over 5,000 participants on a fully constructed, 1,000-acre event site” – Matt Brooke, Managing Director, Spartan & Tough Mudder UK. “Following the disappointment, it was amazing to see Mudders back on course for the first time since 2019 – hand-in-hand overcoming great obstacles. It was truly an emotional experience and a sign of wonderful things to come this season.”
In line with Government policy on event capacity, 4,000 people per day came together in the picturesque town of Henley-On-Thames (home to the Royal Regatta) to mark the return of large-scale sporting events. The season-kick also heralds the return of some of the most physically and mentally testing obstacles on the planet, including Mudderhorn, the highest obstacle course racing (OCR) obstacle ever built.
Tough Mudder obstacles are designed to encourage camaraderie amongst participants, requiring teamwork and often, a helping hand to complete. In addition to helping each other on-course, many participants are raising vital funds for charities who’ve supported the community throughout the pandemic.
Tough Mudder is back with a bang, unveiling new obstacles to challenge participants and a host of new partners including PhD, Lidl, Three Fold Hard Seltzer, So.Beer, Monster Hydrosport, Fireball Whiskey, Actiph, Urban Fudge and Isuzu.
“We’re looking ahead and forward to one of the biggest and busiest event calendars we’ve staged in years. Back-to-back Tough Mudder and Spartan events are being hosted right across the UK in 2021,” added Brooke
The Spartan UK season will kick-off next weekend 24-25 July in Market Harborough in the Midlands. In addition to the 10k, 25-obstacle “Spartan Super®” and the shorter Sprint series, racers will be running through the night in the 12-hour Hurricane Heat. The event will also play host to the UK launch of the Spartan Race Trail Series.
Spartan is a global experiential sport and wellness brand with a 10 million+ strong community. We create transformational experiences, products, and content to help people, companies and teams tear down boundaries and expand what they believe to be possible. Spartan combines large scale global events with a vibrant digital content and community platform. With 250 events across more than 40 countries on six continents, Spartan is the world’s leading extreme wellness and endurance brand. Visit toughmudder.co.uk and uk.spartan.com for more information.