SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
June 17, 2021
Rugged Races and RAM Racing Become Ventures Endurance
BOSTON, MA (June 17, 2021) — Ventures Endurance, a subsidiary of Gannett and one of the USA TODAY NETWORK Ventures companies, announced today a rebrand of its visual identity and representation across its portfolio of endurance races and events. The rebrand includes the combining of previously acquired Boston-based Rugged Races...
June 17, 2021
ZWIFT Signs on as Title Sponsor Tour de France Femmes
The women’s Tour de France is well and truly in the works, now with the backing of Zwift as their presenting partner. Zwift confirmed on Thursday that they will partner with the A.S.O. to create the Tour de France Femmes avec Zwift in 2022. Furthermore, the virtual platform has signed...
June 17, 2021
Chris Froome, new BKOOL ambassador
Just a few days after announcing his participation in the Tour de France, having overcome his serious injury, Chris Froome becomes the face of BKOOL, an indoor cycling simulator with which he is perfecting his preparation for the French competition. BKOOL is a virtual cycling app which allows you to...
June 16, 2021
Behind Team Psycho’s Storied History of Supporting Olympic Dreams
You've probably never heard of Team Psycho, but you're definitely familiar with the long line of elite triathletes who've been supported by the Boston-based triathlon club. Triathlete
June 16, 2021
Intermountain Healthcare Joins USA Cycling as Official Healthcare Services Provider
COLORADO SPRINGS, Colo. – USA Cycling announced today their new partnership with Intermountain Healthcare, as Official Healthcare Services Provider. Intermountain is a medical service provider in Utah, Idaho, and Nevada. The organization will be providing medical services for the USA Cycling National Team and Olympic Development Academy. “In an effort...
June 16, 2021
IRONMAN and Breitling Partner Together and Launch the Endurance Pro Ironman Watches
NEW YORK, N.Y. / TAMPA, Fla. (June 16, 2021) – Breitling and IRONMAN have signed a long-term partnership and teamed up to co-design the Endurance Pro IRONMAN watches, a special series of Breitling’s ultimate athleisure watch. The result is a set of perfectly lightweight and lighthearted luxury sports watches combining...
June 16, 2021
Tough Mudder and Infinite Hero Foundation Partner to Fundraise for US Veterans
BOSTON, Mass. - Tough Mudder, the global experiential fitness entertainment brand, is partnering with the Infinite Hero Foundation to stop the cycle of US veteran suicide. The Infinite Hero Foundation advocates for our veterans’ needs and dedicates resources to support their mental, physical and emotional wellbeing. Together the organizations have...
June 16, 2021
RRCA Welcomes Your New Running BFF, Zespri™ SunGold™ Kiwifruit, As An Official Sponsor
Arlington, VA (June 16, 2021) - The Road Runners Club of America (RRCA) is pleased to welcome Zespri SunGold Kiwifruit as an Official Sponsor for the summer season. In partnership with Zespri we’ll work together to inspire our community of runners to discover better snacking on and off the pavement without compromising on taste. Zespri SunGold Kiwifruit are the perfect...
June 16, 2021
Momentous Bolsters Athlete Ambassador Team with Morgan Pearson Partnership
(JACKSON HOLE, WY—June 16, 2021) – Momentous, a premium sports nutrition company known for its line of NSF-certified protein powders and supplements, has teamed up with leading triathlete Morgan Pearson. He joins an elite team that also includes leading runners Emma Coburn, Emma Bates, and Molly Seidel, climber Alex Honnold, CrossFit...
June 15, 2021
PTO Supports the SUB7 and SUB8 Project
15 June 2021.- The Pho3nix Foundation today announced their partnership with the Professional Triathletes Organisation (PTO) for their ground-breaking Sub7 Sub8 Project. The attempt, set to take place in 2022, pits four of the world’s best athletes against each other in a bid to break the mythical 7-hour (mens) and 8-hour...
