Challenge Family and Anfi Group announce partnership

July 30, 2021

The training ground of Gran Canaria has just got even more accessible for triathletes with today’s announcement of a partnership between the island’s leading resort operator, Anfi Group, and Challenge Family.

The training ground of Gran Canaria has just got even more accessible for triathletes with today’s announcement of a partnership between the island’s leading resort operator, Anfi Group, and CHALLENGEFAMILY.

Anfi Group owns two resorts in the south west of the island – Anfi del Mar is a tropical sanctuary of peace and tranquility with white sand beaches where, for over three decades, it has offered world-class family vacations. Anfi Tauro Golf & Luxury Resort boasts a luxury hotel and unique designer villas combined with one of the best golf courses in Europe. Both resorts, comprised of five fully equipped clubs, have developed a strong focus on the needs and experiences of athletes, as well as their families.

Today’s announcement will provide access for athletes to both of Anfi Group’s exclusive members’ resorts, allowing them to combine an ideal training destination with a relaxing family holiday. Gran Canaria is renowned for its near perfect weather and varied terrain, from the mountainous interior roads to the spectacular coastal running tracks and the winds that haunt other Canary Islands are notably absent, all adding up to a hard-to-beat training destination.

“As every athlete knows, it’s always a juggle combining work, training and family and invariably one misses out!” said Jort Vlam, CEO of CHALLENGEFAMILY. “At Anfi Group resorts, athletes can train guilt-free on some of the best terrain in Europe, happy in the knowledge the rest of their family is enjoying an amazing holiday in a world-class resort that they can all share together. Anfi Group’s commitment to excellence and their guests, with a focus on family, aligns perfectly with CHALLENGEFAMILY. They can even do something we wish we could at our events – guarantee fine weather with over 300 days of sunshine every year! At CHALLENGEFAMILY everything revolves around the experience of the sport and to enjoy together what makes triathlon so beautiful. That is much more than ‘only’ training, swimming, biking and running. It’s also about meeting new people, visiting new places and seeing the world as much as possible and Anfi provides the perfect opportunity to achieve this.”

José Luis Trujillo, CEO of the Anfi Group, highlights that choosing Anfi del Mar (Gran Canaria) as the base for Challenge reaffirms “the exceptional conditions we offer to hold any sporting event”.  In a natural setting where training and recuperation are optimal all year round, together with “top class infrastructure, right on the beach with the required health and safety guarantees, make Anfi a stunning location to host competitions of any level”. Anfi del Mar, continued Trujillo “is a real oasis for training as well as for good rest and spending quality time with the family, always sheltered by our privileged climate”. The head of Anfi stressed that “over the last decade we have become a benchmark in our own right for major athletes (Alberto Contador, Mikel Landa, Mario Chipollini, Román Kreuziger, David Silva, Jan Frodeno, Laura Siddall, Patrick Langue, Pablo Dapena, etc) and elite teams (Movistar Team, Ineos, Tinkoff, Swiss and Italian nationals cycling teams) who have discovered in this ‘home from home’ champion destination”. With this new step and with the help of Challenge Family, Anfi “hosts triathlon with great enthusiasm and with the conviction so for visitors, it will be love at first sight.”

The partnership between Anfi Group and CHALLENGEFAMILY will include exclusive offers for CHALLENGEFAMILY  athletes when they travel to either of Anfi Group’s luxury resorts on Gran Canaria to train and holiday with their family. For more details on these and other information, visit http://www.anfi.com.



CHALLENGEFAMILY is one of the fastest-growing global triathlon series. With 35 full and middle distances in 28 countries, CHALLENGEFAMILYis changing the face of triathlon around the world. Due to spectacular courses in iconic destinations, no CHALLENGEFAMILY race is like another. Focusing on delivering the race of a lifetime to athletes of all ages and abilities, CHALLENGEFAMILY races provide memorable experiences that capture all the excitement and emotions of this inspirational sport with a focus on its mantra – all about the athlete.

About Anfi Group

Anfi Group is an established Vacation Membership company located on the south-west coast of Gran Canaria.

 Directed towards the luxury end of the tourist market, the company presently provides more than 5,000 beds by the beach divided amongst its five resorts. Anfi has over 33,000 member families worldwide and accommodates over 150,000 guests per year. Anfi has suites of over 80 m2 fully furnished and large private terraces.

With almost 700 employees the group has been an industry leader for over 35 years.

As one of Europe’s pioneering vacation membership resorts, its main objective is to continue development of its luxury brand in Gran Canaria that has flight connections with all Europe. The first steps of this project have already been accomplished with the construction of the Anfi Emerald Club resort and two golf courses in Anfi Tauro Valley. This remarkable progress will be completed with an ambitious urban development not yet seen in the industry and will mean a significant increase in jobs for locals. The next stage is hard work in order to consolidate this project, which will bring quality and sustainability to the area. All efforts will be concentrated in making the Anfi Tauro Valley a worldwide tourist attraction. Anfi, a five-star paradise, has been instrumental in the development of the local economy and influential with its Social Responsibility Programme.

The Anfi Group also counts with the Health & Safety certificate, which certifies the group fulfils all sanitary prevention protocols against COVID-19. These protocols have been and are periodically audited by the international HS Consulting Group, which guarantees a healthy and safe environment to make your holidays even more special and secure for all the family. http://hsconsulting.es/en/anfi-resorts-golf-sello-health-and-safety/

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