SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
July 8, 2021
World Champion Signs On With Mana
Mana Sport and Entertainment Group today announced Paralympic world champion Lauren Parker and long course specialist Magnus Ditlev have joined the growing list of names on MANA’s athlete management program. Australian paratriathlon star Parker has dominated on the world circuit since winning bronze at the Commonwealth Games in 2018, and...
July 8, 2021
Vittoria Tires Announced as Official Tire Provider of USA Cycling
COLORADO SPRINGS, Colo. – USA Cycling announced a new partnership today with Vittoria Tires, making them the official tire of USA Cycling. Vittoria Tires will be supporting the USA Cycling National Team, the USA Cycling Olympic Development Academy, USA Cycling Development Camps, and USA Cycling’s National Championships. This broad reaching...
July 8, 2021
Olympics host city Tokyo bans spectators amid COVID-19 emergency
The Olympics will take place without spectators in host city Tokyo, organisers said on Thursday, as a resurgent coronavirus forced Japan to declare a state of emergency in the capital that will run throughout the Games. Organizers were still uncertain how much revenue would be lost due to the absence of spectators,...
July 7, 2021
BASE Performance – Energy Bar Provider for Aspen Skiing Company
Boulder, Colorado (July 7, 2021) – BASE Performance, LLC, industry-leading provider of endurance sports nutrition products, announced today that it will serve as the newest energy bar provider to Aspen Skiing Company for 2021-2024. "We are thrilled to partner with BASE Performance, said Daragh Kneeshaw, Manager, Event Marketing at Aspen Skiing Company....
July 7, 2021
The Huey P Long Bridge Run is proud to announce Ochsner Fitness Center as the Presenting Sponsor
Elmwood, LA. – The Huey P Long Bridge Run is excited to have Ochsner Fitness Center become the Presenting Partner and host of the Finish Line party scheduled for Saturday, October 16, 2021. Traditionally held in the Spring, the pandemic forced the race to take a year off in 2020. This...
July 6, 2021
World Bicycle Relief Raises USD $1 Million for Women and Girls at Conclusion of Mid-Year Fundraising Campaign
Chicago – July 6, 2021– World Bicycle Relief, the global nonprofit that mobilizes people through the Power of Bicycles®, today announced the successful conclusion of its mid-yearfundraising campaign, “Women on Wheels.” Capped by the second annual Pedal to Empower event, which united more than 900riders in a global cycling activation...
July 6, 2021
Ashworth Awards announces their Title Sponsorship of Baystate Marathon events
Ashworth Awards is happy to announce yet again that it is the title sponsor of the 2021 Baystate Marathon and Half Marathon this fall, October 17th. For many years running, Ashworth Awards has been the title sponsor of Baystate with its team members volunteering at the race as well! Owners...
July 2, 2021
USA Cycling Partners with Zespri™ SunGold™ Kiwifruit to Help Fuel Your Rides
Colorado Springs, CO (July 2, 2021) - USA Cycling is proud to announce Zespri™ SunGold™ Kiwifruit as an official sponsor for the summer cycling season. With a combination of more than 20 vitamins and minerals1 and three times the vitamin C in a medium orange2,* per serving (2 kiwifruit), Zespri SunGold Kiwis are the perfect pre and...
July 1, 2021
Decathlon Sends First American Athlete Ambassadors to 2021 Tokyo Olympics
SAN FRANCISCO (July 1st, 2021)— Decathlon, the world’s largest sporting goods retailer, is proud to announce that two sponsored athletes, paralympic swimmer, Jamal Hill, and racewalker Robyn Stevens, have qualified for the Tokyo Summer Olympics and will be the first Team USA athletes to represent the French brand at the...
July 1, 2021
Hyland’s Announces Official Team for San Diego Belgian Waffle Ride
LOS ANGELES – July 1, 2021 –Hyland’s, a trusted leader in products to support a healthy, active lifestyle, today announced their official team for the first Belgian Waffle Ride of 2021, known as the Canyon BWR or the “Hell of the West.” Led by coach and elite cyclist Paul Thomas,...
