SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

October 29, 2021
Competitive Cyclist Named Official E-Commerce Partner of L39ION of Los Angeles
PARK CITY, Utah (Oct. 29, 2021) /ENDURANCE SPORTSWIRE/ - Competitive Cyclist, the premier online retailer for premium cycling gear and apparel, and L39ION of Los Angeles, a trailblazing professional cycling team devoted to progressing the sport through representation and inclusion, have teamed up for a multi-year partnership. The partnership announcement...

October 29, 2021
Community Halloween Event and Trick or Treating to Kick-Off Saturday’s Into The Lion’s Den Powered By SRAM
SACRAMENTO (October 29, 2021) /ENDURANCE SPORTSWIRE/ – In addition to world class cyclists, families will also line up on the Into the Lion’s Den powered by SRAM starting line on Saturday, October 30th at 1:00pm. The first event on course will be the Community Halloween Event, where families can casually...
October 25, 2021
UTMB® World Series welcomes HOKA® as Premier level Footwear and Apparel Partner
(GOLETA, Calif. And Chamonix, France), October 25, 2021 /ENDURANCE SPORTSWIRE/ - Emboldened by shared origins in the French Alps, UTMB® World Series and HOKA®, a division of Deckers Brands (NYSE: DECK), have announced a multi-year partnership. Driven by the same pioneering spirit that propelled HOKA’s founders down Mont-Blanc in category-defining...
October 22, 2021
2021 Herbalife24 Triathlon Los Angeles™ Announces Event Sponsors
LOS ANGELES, October 22, 2021 /ENDURANCE SPORTSWIRE/ - Today, Herbalife Nutrition, the premier global nutrition company, announced its sponsors for this year's Herbalife24 Triathlon Los Angeles™, Bike Tour, and 5k that will traverse through the streets of Los Angeles on Sunday, October 24. "We thank our sponsors for their support...

October 22, 2021
The Epigenetic Rhode Runner
Narragansett, Rhode Island. /ENDURANCE SPORTSWIRE/ - Performance Medicine® introduces epigenetic performance testing and related cutting-edge protocols for endurance athletes at the Narragansett Marathon this Sunday. The iconic event is one in a series of Ocean State Rhode Races [OSRR] managed and promoted by Susan Rancourt and Karen Cox, visionary owners of...

October 22, 2021
Austin Marathon Creates Opportunity for Local Businesses to Sponsor Aid Stations
AUSTIN, Texas, October 22, 2021 - /ENDURANCE SPORTSWIRE/ - The Ascension Seton Austin Marathon presented by Under Armour invites local businesses to sponsor aid stations and join the 30th-anniversary festivities. This newly created opportunity costs nothing and includes local establishments and national businesses with an Austin presence. Operating one of...

October 21, 2021
Olympic Medallist Signs with MANA
/ENDURANCE SPORTSWIRE/ - Olympic and Commonwealth Games medalist Henri Schoeman has joined the growing roster of MANA Sports & Entertainment Group athletes. Schoeman has won for South Africa a bronze medal at the 2016 Rio Olympic Games and gold at the 2018 Commonwealth Games. He is also the top-ranked triathlete...
October 20, 2021
USA Triathlon Foundation Now Accepting Applications for 2022 Ambassador Team
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - The USA Triathlon Foundation announced today it is now accepting applications for the fourth annual USA Triathlon Foundation Ambassador Team. The USA Triathlon Foundation Ambassador Team is a group of dedicated individuals who are committed to raising awareness for the USA Triathlon Foundation and its...
October 20, 2021
New Balance Establishes Athlete Advisory Board
New Balance announced the establishment of the New Balance Athlete Advisory Board, a specialized collective of professional athletes, company executives and brand associates “that will enable strategic decisions powered by shared values, culture and community.” The new structure reflects a shift in its athlete endorsement deals toward a partnership model...

October 20, 2021
BMW Dallas Marathon Festival Will Be First U.S. Marathon Course To Feature SuperStarch-based Energy Pouch ‘UCAN Edge’
(DALLAS) /ENDURANCE SPORTSWIRE/ - The UCAN Company will return this year as an official sponsor of the BMW Dallas Marathon Festival weekend, where it will debut its innovative new product UCAN Edge, the first and only SuperStarch-based energy product in a portable pouch. “Races are a wonderful opportunity to bring people...