SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
May 27, 2022
Sponsors Cut Ties with Colin Strickland Following Death of Moriah Wilson
Pro cyclist Colin Strickland has lost multiple sponsors amid the Moriah Wilson murder investigation. Strickland became a central figure in the case after police accused his girlfriend and business partner, Kaitlin Armstrong, of shooting and killing Wilson in Austin, Texas, on May 11. Strickland told police that he and Wilson had pursued a romantic...
May 26, 2022
Yamaha Bicycles Increases its Support of Ride Santa Barbara 100 and the Santa Barbara Cycling Community
CYPRESS, Calif. – May 26, 2022/ENDURANCE SPORTSWIRE/ – Yamaha Bicycles today announced its expanded support of Ride Santa Barbara 100, the premier century bike ride on California’s Central Coast. The pioneering e-Bike brand has signed on as the Official E-Bike Sponsor of this year’s event, scheduled for October 22. It will also...
May 26, 2022
Cycling Canada, Gruppo Announce Partnership
/ENDURANCE SPORTSWIRE/ – Windsor, Ontario - Gruppo Nutrition – formerly Infinit Nutrition Canada – and Cycling Canada – one of Canada’s oldest National Sport Organizations – have announced a 12-month strategic and sponsorship agreement to provide premium cycling-specific sports nutrition to Cycling Canada and its national membership via the association’s provincial...
May 26, 2022
Natural Grocers Grant Subsidizes Women’s Entries Fees for the Upcoming Jesse Blancarte Time Trial in Gardner, KS
LAKEWOOD, Colo. (May 26, 2022)/ENDURANCE SPORTSWIRE/ – The Natural Grocers® Cycling Team (with the support of their title sponsor, Natural Grocers by Vitamin Cottage, Inc.) is proud to support women’s bike racing at the 2022 edition of the Jesse Blancarte Memorial 10k Time Trial on May 29th, 2022, near Gardner, Kansas....
May 25, 2022
Athletic Brewing Co. Joins The TCS Toronto Waterfront Marathon and Vancouver Half Marathon As NA Beer Partner
TORONTO, CAN - May 25, 2022/ENDURANCE SPORTSWIRE/ – Athletic Brewing Company today announces its partnership with Canada Running Series (CRS), as the official non-alcoholic beer partner of the TCS Toronto Waterfront Marathon, October 16th, and the Vancouver Half Marathon, June 26th. The new deal promises to bring some of Athletic Brewing...
May 25, 2022
Showcased100% and MLB All-Star Fernando Tatis, Jr. Debut 2022 Limited-Edition Sport Performance Eyewear Collection
SAN DIEGO, Calif. – May 25, 2022/ENDURANCE SPORTSWIRE/ – 100%®, the San Diego-based sports performance company, professional baseball All-Star and MVP Sports Group client, Fernando Tatis, Jr. have once again joined forces for their 2nd limited edition eyewear collaboration. Like Tatis, the 2022 100% x Tatis 23 Limited-Edition Eyewear Collection is sure to turn heads — featuring the energizing pinks and glowing yellows, colors that El Niño is well-known...
May 25, 2022
The Sacramento Running Association partners with MarathonFoto to capture athletes’ images at the California International Marathon as their official race photography provider.
/ENDURANCE SPORTSWIRE/ – The California International Marathon is already known to provide an amazing athlete experience, with a fast, gently rolling downhill course and they look to take the athlete experience to the next level by partnering with MarathonFoto. When runners toe the line on December 4th, in Sacramento, MarathonFoto will...
May 25, 2022
TrainingPeaks Announces Five New Partnerships with Pro Cycling Teams and American Magic Sailing Team
Louisville, Colo., May 25, 2022 /ENDURANCE SPORTSWIRE/ - TrainingPeaks, a global leader in providing smart and effective digital training solutions for athletes and coaches of all levels, has added to its all-star list of partnerships with professional cycling teams. French cycling team AG2R CITROËN TEAM and Kazakhstan-based Astana Qazaqstan Team...
May 25, 2022
Salty Sports Society and Sharkbanz Form Partnership
Saint Augustine Beach, Florida/ENDURANCE SPORTSWIRE/ – Salty Sports Society today announced a new partnership with Sharkbanz aimed to increase peace of mind for ocean swimmers. This scientifically proven shark deterrent technology will have a strong brand presence on the Speedo SALT Series. The six-event statewide Series is the only points based,...
May 24, 2022
Columbia Threadneedle Investments Boston Triathlon Signs Partnership with ZONE3 USA for 2022
BOSTON, MA – May 24, 2022/ENDURANCE SPORTSWIRE/ – ethos, the mass participation event organization that oversees the Columbia Threadneedle Investments Boston Triathlon, has renewed its partnership with ZONE3 USA. The company is once again the Official Swim Partner of the 2022 Columbia Threadneedle Investments Boston Triathlon. The annual event will return to...
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