SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
September 14, 2022
Stryd Launches NIL Program
Boulder, CO September 14, 2022 /ENDURANCE SPORTSWIRE/ - Today, Stryd announces the launch of a groundbreaking NIL (Name, Image & Likeness) program to advance collegiate running performance & highlighting student-athlete achievement — with Stryd’s breakthrough running power metric and wearable foot pod. This program will show that Stryd can help...
September 13, 2022
Giant Houses, Private Chefs, and Pro Connections: Inside the Amateurpros of the Zwift Academy
Free gear, training camps, and an "idealized pro experience" - but for age-group triathletes. What exactly comes with a slot in the Zwift Academy, and how does the whole deal work? Triathlete
September 9, 2022
Electrolit Announces Official Partnership with The McCourt Foundation
September 9, 2022, CERRITOS, Calif. --/ENDURANCE SPORTSWIRE/ - Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is delighted to announce a multiyear partnership with The McCourt Foundation, becoming the official hydration partner for the Los Angeles Marathon presented by ASICS and other major running events...
September 9, 2022
Run Catalina Announces Lightfoot Coaching Training Programs for Run Catalina Athletes as the Official Coach of Run Catalina events
/ENDURANCE SPORTSWIRE/ - Run Catalina announced today the addition of Lightfoot Coaching training programs for its trail athletes. “Proper trail training is crucial for runners competing on any of our Run Catalina courses, which are filled with challenging peaks, elevation changes, and rewarding views of Catalina Island. We are offering...
September 8, 2022
Boston Marathon principal sponsor John Hancock not renewing deal after 2023
Insurance firm John Hancock has confirmed it will not be renewing its principal sponsorship agreement with the Boston Athletic Association (BAA) for the Boston Marathon. The Boston-based company has been an official partner of the race since 1986, with the 37-year-old deal now set to expire after the 2023 marathon....
September 8, 2022
ShowcasedA Business as Secure as Your Bib: BibBoards Celebrates 5 Years
/ENDURANCE SPORTSWIRE/ - BibBoards is celebrating five years of serving endurance athletes, brands, and race coordinators. BibBoards has grown significantly in the last few years and has made a commitment to partnering with more brands, races, and organizations to get BibBoards into the hands and onto the shirts of more...
September 7, 2022
TriDot Welcomes Michellie Jones, Olympic Silver Medalist & IRONMAN World Champion, to the TriDot Coach Community
DALLAS, TX – September 7, 2022/ENDURANCE SPORTSWIRE/ – Michellie Jones, acclaimed triathlete and coach, has joined TriDot’s growing community of coaches that also includes ESPN’s “Greatest Endurance Athlete of All Time,” Mark Allen, who adopted the TriDot platform earlier this year. “I have been competing and coaching for over 30 years, and...
September 7, 2022
Run • Tri • Bike Announces Sponsorship of MMTC Youth Team
PHOENIX – September 2022 /ENDURANCE SPORTSWIRE/ - Endurance Sports Investment Group, LLC (“ESIG”) dba Run • Tri • Bike moves forward with a youth initiative by becoming the presenting sponsor of the Mid-Maryland Triathlon Club (“MMTC”) Youth Team for the remainder of 2023. “I received an email from Lisa Steptoe...
September 6, 2022
Specialized Supports The Cactus Cup For Iconic Mountain Bike Racing In 2023
/ENDURANCE SPORTSWIRE/ – Mountain bike racing returns to Arizona’s singletrack for a weekend of high-intensity racing and family fun at the 2023 Cactus Cup, March 10 through 12. Specialized Bicycles was the title sponsor of this iconic event throughout the 1990s and a supporter since its rebirth in 2017. Now, the...
September 6, 2022
Zeinab Rezaie Will Be First-Ever Afghan Woman To Toe The Line At IRONMAN 70.3 World Championship
LOS ANGELES /ENDURANCE SPORTSWIRE/ – Punch Gunk has announced its sponsorship of endurance athlete Zeinab Rezaie, who will soon become the first-ever female athlete from Afghanistan to compete in the IRONMAN 70.3 World Championship. The award-winning pain relief brand is backing Rezaie and nonprofit She Can Tri as they advocate for...
