USA Triathlon Aligns with Nix Biosensors as Official Hydration Sensor Partner
January 18, 2023
Innovative new wearable product analyzes an athlete’s sweat and delivers a personal hydration strategy.
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Triathlon today announced a partnership with Nix Biosensors as the organization’s Official Hydration Sensor Partner through 2024.
Nix Biosensors produces a wearable that analyzes an athlete’s sweat and prescribes a personal hydration strategy, delivered to an athlete’s phone, watch or bike computer (coming soon) in real time to tell athletes when, what and how much to drink, ensuring athletes stay properly hydrated.
“About 80 percent of endurance athletes cross the finish line mildly dehydrated,” said Meridith Cass, CEO and Founder of Nix. “This is because drinking to thirst prompts athletes to replenish only about half of the fluids they’ve lost – and suffer a performance impairment up to 29% as a result. We believe the solution lies in a biosensor that quantifies their fluid and electrolyte losses in real-time. Teaming up with USA Triathlon is the perfect way to introduce this technology to some of the most passionate endurance athletes in the world — the people who need to understand their hydration needs, before, during, and after a race, in the simplest and most actionable way possible.”
“We see Nix Biosensor’s product as a game-changer in the world of endurance sports,” said Victoria Brumfield, USA Triathlon CEO. “Triathlon is known for its innovation, and Nix Biosensors delivers with a new product that will be an essential tool for every multisport athlete looking to perform at their best.”
Nix Biosensors is the presenting partner of USA Triathlon’s annual National Triathlon Week, a nationwide social media initiative taking place every June that celebrates the sport of triathlon and the entire community of age group athletes, coaches, race directors, clubs, officials, elite athletes and elite paratriathletes.
USA Triathlon annual members can access their exclusive partner discounts for by logging into their USA Triathlon membership profile at member.usatriathlon.org.
For more information about Nix Biosensors and its products, visit nixbiosensors.com.
About Nix Biosensors
Nix is redefining how we manage health by developing biosensors that empower consumers to access, understand, and act on their personal biology at home. Nix’s first consumer product is a sweat patch that provides athletes, soldiers, and laborers with hydration data in real-time, helping them optimize safety and performance. Headquartered in Boston, Massachusetts, Nix is led by Founder and CEO Meridith Cass, a graduate of Harvard Business School, former VC, and nine-time marathoner. Advisors include Tom Fowler, Former President of Polar; Dr. Bob Murray, Founder and former Director of the Gatorade Sports Science Institute, and Tatyana McFadden, five-time Paralympian and 17-time medalist, among others. Learn more at nixbiosensors.com.
About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon, paratriathlon, and indoor and virtual multisport events in the United States. Founded in 1982, USA Triathlon sanctions more than 4,000 races and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work at the grassroots level with athletes, coaches, and race directors — as well as the USA Triathlon Foundation — USA Triathlon provides leadership and support to elite athletes competing at international events, including World Triathlon Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of World Triathlon and the United States Olympic & Paralympic Committee (USOPC).
– usatriathlon.org –