May 18, 2021

Why Is Nike Still Backing Alberto Salazar?

Would Nike really double down in defense of the most polarizing figure in professional running if they didn’t think he could clear his name? Conversely, if the Salazar brand is irredeemable, why doesn’t the Swoosh cut him loose? These are the underlying questions in Nike’s Big Bet, a new documentary which draws...

May 17, 2021

New $3.3M Seed Pumps Up DeltaTrainer’s Platform

DeltaTrainer, a one-on-one remote personal training company, raised $3.3 million in a round of seed funding to boost development of its platform and wearable technology. The Pittsburgh-based company founded in 2018 provides fitness training based on tracking a user’s movements via Apple Watch motion analysis. Crunchbase

May 12, 2021

AI and a Brave New Running World

AI is the inevitable future of athletics posed to revolutionize the endurance sporting industry. PodiumRunner lays out where we are, and what we can expect to see in the coming years.

May 12, 2021

Big Sneaker, Small Footprint: Adidas, Allbirds Collab on Lowest Carbon Emission Shoe

After a 12-month collaboration, rival brands adidas and Allbirds today unveiled what they see as the future of sustainable shoe design. The FUTURECRAFT.FOOTPRINT, a limited-run proof-of-concept shoe, produces an estimated 2.94 kg of carbon per pair. That makes it both brands’ first sub-3kg carbon footprint shoes, and less than half that...

May 11, 2021

Outside’s 2021 Summer Buyer’s Guide

Every year, Outside dedicates two whole magazines to gear. That's 40-plus Reviewers. 340 Products. Months of testing on rivers, trails, summits, and patios. See their picks for running, cycling and fitness gear at the link.

May 10, 2021

TSG Consumer Partners to Sell Stake in Nuun to Nestlé Health Science

TSG Consumer Partners (“TSG”), a leading private equity firm, today announced that its partner company, Nuun (the “Company”), an innovative hydration supplement brand, has entered into an agreement to be acquired by Nestlé Health Science. Businesswire

May 5, 2021

Oura Brings In $100M in Funding

Oura Health announced Tuesday that it has raised $100 million in Series C funding, bringing the company’s total funds to $148.3 million. The wearable fitness manufacturer produces the Oura Ring, a sleep and activity tracker you can slide on your finger. More than 500,000 have been sold. Front Office News

May 5, 2021

Peloton’s Bad Day Explained: Recall of Tread and Security Leak Discovered

The company announced yesterday they’re recalling Tread/Tread+ treadmills, due to safety issues (which led to the death of one child). Additionally, a story ran on TechCrunch, which outlined how security researchers had stumbled into a bug that allowed some activity and profile details to be seen for private profiles. DC Rainmaker  

April 30, 2021

ESW May 14, 2021 Weekly News Report

AWARDS USA Triathlon, Elk Grove Village Present 4 Star Endurance With Entrepreneur/Business Plan of the Year Award ESW USA Triathlon Announces Winners of 2020 Multisport Awards Presented by Wahoo Fitness ESW BUSINESS USA Cycling releases details of Inclusion Conference ESW TSG Consumer Partners to Sell Stake in Nuun to Nestlé Health Science Businesswire Credit Union Cherry Blossom...

April 29, 2021

The Startup that Makes Fitness a Video Game

The gaming craze and at-home fitness come together in Ergatta’s rowing machine. The connected rowing company gamifies workouts, with its machine effectively acting as a controller, allowing people to race and compete on a screen as they work out. Front Office Sports