PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
July 7, 2021
X2 Performance, a manufacturer of sports drinks and supplements, raised $16 million
Giants running back Saquon Barkley has joined Bucs linebacker Lavonte David and the NBA’s Kawhi Leonard as an investor in X2 Performance, the makers of non-carbonated energy drinks. Barkley’s investment comes as part of a $16 million Series D raise, led by previous investor L Catterton. The company started in...
July 7, 2021
SoulCycle Thrives As People Return ‘In Droves’
Equinox’s SoulCycle is reaping the benefits of renewed interest in in-person fitness experiences. In May, the company said New York’s new membership sales had increased 55%. By then, all fitness centers nationwide had reached 83% of their January 2020 traffic levels. Front Office News
July 5, 2021
Soul Cap: Afro swimming cap Olympic rejection could be reconsidered after backlash
Soul Cap, which makes caps to fit over and protect dreadlocks, afros, weaves, braids, and thick and curly hair, said FINA, the water sports world governing body, had told them the hats aren't suitable because they don't follow "the natural form of the head". The comments sparked criticism from many...
June 24, 2021
A Fit for Every Body: REI Co-op Announces Expanded Apparel Sizing
The retailer will soon offer up to women’s size 20 in a core group of activities. Yoga, hiking, snow sports, running, fitness, swimming, and cycling are at the top of the list. Not only will it offer gear in a wider range of sizes, but it will also commit to...
June 23, 2021
Bird launches new e-bike and Smart Bikeshare platform to meet demand for eco-friendly transportation
Bird has announced the addition of shared e-bikes to its fleet of micro-electric vehicles, as well as the launch of the Bird Bike. Bird currently operates e-scooters in more than 250 cities globally and will bring its shared bikes and Smart Bikeshare platform to select cities this year. BikeBiz
June 22, 2021
Peloton reportedly venturing into wearables market with digital heart rate armband
Still-confidential details and images of the armband device, which were reviewed by Bloomberg, show that the band would come in two different sizes and pair wirelessly with Peloton’s cycles and treadmills, in addition to phones, tablets and televisions that use the company’s workout app. CNBC
June 22, 2021
Peloton Using Corporate Wellness Plan to Gain New Users
The fitness company announced that it is rolling out a new corporate wellness program for businesses which will provide “employees access to innovative mental and physical resources,” including the Peloton app and discounts on Peloton hardware. Samsung and Wayfair are among the first companies to sign up for the program, gaining...
June 22, 2021
Peloton threatens to brick customers’ $4,295 treadmills unless they pay up
The maker of the $4,295 Tread+ treadmill alerted customers that, going forward, they'll need to start forking over $39.99 per month if they want to keep using the exercise equipment they already own. Mashable
June 11, 2021
Wearables Connecting Athletes to Fans
Wearables, which have become popular with the world’s top athletes, produce a wellspring of data that companies can leverage in any number of ways. Wearable makers appeal to both athletes and fans, sometimes even connecting them. Front Office Sports
June 7, 2021
The Fast and the Furious: Electric Bikers and Cyclists Compete for Trail Space
Bicyclists says e-bikers zip by recklessly, motorized bike enthusiasts say pedal crowd is just as bad; “increasing rudeness.” WSJ (paywall)