PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
August 17, 2021
COROS Introduces VERTIX 2 GPS Adventure Watch and Eliud Kipchoge Edition PACE 2
Irvine, CA, August 17, 2021 – COROS Wearables Inc., makers of performance sports wearables, announced today the introduction of several new products including the VERTIX 2 GPS Adventure Watch and the Eliud Kipchoge Edition of its award-winning PACE 2 GPS Sports Watch. These two new styles celebrate the best of...
August 17, 2021
Colorado-Based Xero Shoes Tops Inc. 5000 for the Fifth Year in a Row
Broomfield, CO (August 17, 2021) – Inc. magazine today revealed that Xero Shoes ranked No. 1498 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. This is the fifth year in a row that Xero Shoes makes the listing, as the company has...
August 17, 2021
Peloton is starting to repair the touchscreens on its recalled treadmills
Loosened screws were causing the screen to fall from some of the treadmills that were available in the U.K. and Canada. About 1,000 had been sold in the United States, but the company was preparing for a bigger launch on its home turf that has since been postponed. CNBC
August 17, 2021
Saucony® Launches the All-New Triumph 19
WALTHAM, MA (August 17, 2021) – According to the latest Running USA Survey, 61 percent of runners expect to participate in more races in 2021 than they were able to in 2020. With this optimism comes the need to reset, refresh, and rebuild for fall race season. Today, global performance...
August 17, 2021
Pickle Juice Elevates Student Athlete Performance and Eliminates Cramps With Scientifically Proven Formula
MESQUITE, TX (August 17, 2021) — As Summer is winding down high school students, specifically athletes are eager about the upcoming year and sports season. While student athletes are participating in the sports they love it can often come with complications such as injuries or cramping. Pickle Juice has found...
August 16, 2021
Pale Fire Capital invests $6 million in ROUVY, the popular augmented reality app for indoor training
Prague, Czech Republic / August 17th, 2021 – The Pale Fire Capital investment group acquires a major stake in VirtualTraining, a Czech company behind the ROUVY indoor cycling and running software application. Thus, Pale Fire Capital is positioned to become the majority shareholder in ROUVY and close the deal by...
August 16, 2021
Velocity Indoor Cycling App Acquires PerfPro and Adds Drew Hartman to Team
Highland Park, Illinois, August 16, 2021 - Vision Quest Velocity LLC, a performance-driven cycling app, has acquired PerfPro Software Suite and added Drew Hartman, founder of PerfPro and Hartware Technologies, to the Velocity team. PerfoPro Software Suite, which includes PerfPro Studio and PerfPro Analyzer, is one of the most established...
August 13, 2021
Kane Footwear and Equinox Partner to Promote Athlete Recovery
Westport, CT (August 13, 2021) — Kane Footwear, an emerging leader in sustainable, active recovery footwear, is excited to announce a new partnership with luxury lifestyle leader Equinox. The venture will expand Kane’s reach to offer the Revive recovery slip-on in The Shop at Equinox, accessible online and at select...
August 12, 2021
Authentic Brands to Acquire Reebok for $2.5B
ABG reportedly made an offer in May to acquire Reebok for $1 billion but withdrew its bid two months later due to adidas’ demands that ABG operate the brand as a standalone business. Now, ABG will pay more than double its initial bid for the footwear and clothing company. FOS
August 12, 2021
Liv Introduces Liv Relay MIPS and Liv Path MIPS Helmets
NEWBURY PARK, Calif. (Aug. 12, 2021) - Liv, the company dedicated to getting more women on bikes, today introduced the Liv Relay MIPS and Liv Path MIPS helmets featuring clean, stylish designs that prioritize safety and comfort. The Liv Relay MIPS was designed for road riders and bike commuters, while...
