PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
July 27, 2021
Elite Launches the Rizer
FONTANIVA, ITALY — Elite is proud to release the latest addition to their indoor cycling ecosystem: the RIZER. Elite’s gradient simulator with steering is designed to give cyclists the most immersive riding experience as they work every muscle on their trainer and blast the world’s steepest climbs. MAIN FEATURES Inclines...
July 26, 2021
Velocity Indoor Cycling App Secures $3.4 Million in Seed Funding
Highland Park, Illinois, July 26, 2021 - Vision Quest Velocity LLC, an early-stage virtual cycling start-up, announced it has raised $3.4M in seed round funding. The investment round was led by strategic financial partners. Velocity will leverage the more than 20 years of experience and knowledge from Vision Quest Coaching...
July 26, 2021
Skratch Labs Brings Back its Popular Limited-Edition Flavor of Sport Hydration Drink Mix: Summer Peach
Boulder, CO (July 26, 2020) - Skratch Labs, an innovator in performance nutrition, announces the re-release of it’s seasona lsummer flavor of Sport Hydration DrinkMix, Summer Peach. With the resounding successof an initial offering in May, Skratch Labs is offering one more chance to pick up a 440g bag of...
July 22, 2021
The Trouble With Bike (and All Outdoor) Apparel
This documentary is an interesting look into the manufacturing process and how a brand that cares about profits and the environment figures out how to have the best of both. Adventure Journal
July 22, 2021
Zone7 Raises $8 Million In Series A Round To Expand Artificial Intelligence Platform For Predicting Sports Injury Risks
Zone7’s system analyzes data that teams collect on athletes when they’re practicing, playing in games, working out and even sleeping. It then produces reports on each player’s fitness and other variables, forecasts their injury risk and suggests ways in which so-called “operators” such as coaches and medical personnel can help....
July 22, 2021
Skechers Reveals Strong Q2 Earnings on Wholesale Boom
The company announced record quarterly sales of $1.66 billion, an increase of 127.3% year-over-year, and 31.7% over the second quarter of 2019. BW
July 22, 2021
Liv Launches New Breakaway Collection
NEWBURY PARK, Calif. (July 22, 2021) - Liv, the company dedicated to getting more women on bikes, today introduced its new Breakaway Collection for road cyclists. Featuring performance level gear including a jersey, bib short, socks and cap, the collection pairs with the new Liv Langma Advanced 1 Disc and...
July 20, 2021
BUFF® Supports the NAACP Legal Defense Fund to Fight for Racial Justice
SANTA ROSA, California (July 20, 2021)- Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced its commitment to the NAACP Legal Defense and Educational Fund, Inc (LDF). BUFF® 's support of America’s premier legal organization fighting for racial justice...
July 20, 2021
Geo-fencing and course tracking released on the sodisp.com challenge platform
Now events are slowly getting back to normal, we are releasing two new features to allow events to accept more registrations and offer more engaging goals to their communities. These options allow events to open new revenue streams, generate new sponsor opportunities, and become relevant 365 days per year. Course...
July 19, 2021
Peloton Spinning Up a Video Game
The connected bike maker is rolling out an in-app video game. The game, tentatively titled “Lanebreak,” will be available in beta to Peloton customers later this year. It will allow users to control a wheel through a course by pedaling their Peloton bikes. Users can select the music they listen to as they...
