PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

September 30, 2021
Hybrid events with fused in-person and do-anywhere results
Sodisp is the only challenge platform available to support fused leaderboards, showing both official and self-timed results in the same leaderboard! Hybrid events are a mix of both in-person race results (which are typically timed using professional timing equipment) and do-anywhere self-timed results (either by GPS app/watch or manual entry)....
September 29, 2021
Amazon Makes Major Fitness Push
Amazon is making its move into personal fitness, launching a workout class platform and nutrition planning service tied to its Halo wearables. The new services were announced on Tuesday, along with a diverse lineup of new products, including its new wearable device, the Halo View. FOS

September 29, 2021
ShowcasedSena Releases New R2 and R2 Evo at Sea Otter 2021
IRVINE, Calif. (September 29, 2021) – Sena Technologies, Inc., the global leader in Bluetooth® communication solutions for the powersports and outdoor sports markets is excited to announce the upcoming launch of the new R2 and R2 EVO road cycling helmets. ALL NEW DESIGN, SAME AWARD-WINNING TECH The all new R2...

September 29, 2021
The Fit Boxx Goes PINK for Breast Cancer Awareness Month! 100% of Profits from October Boxxes Go to Breastcancer.Org
(Portland, CT) – October is Breast Cancer Awareness Month and famed fitness subscription brand, The Fit Boxx, is proud to announce that the profits from purchases of The October 2021 Fit Boxx will be donated to Breastcancer.org, the leading online resource for breast cancer and breast health information. Valued at...

September 29, 2021
Kitzuma Cycling Logistics Signs with ENVE for DTC Bike Shipping
Asheville, North Carolina — Kitzuma Cycling Logistics continues to shake up the bike industry’s shipping paradigm with their latest partnership: ENVE Composites has begun delivering their new line of custom road bikes through Kitzuma’s fully built, ready-to-ride service. This puts Kitzuma’s rapidly growing list of clients at 20 in their...

September 29, 2021
ShowcasedEndurance Sportswire Launches Sportswire Women, First Press Release Distribution Service for the Women’s Sports Industry
San Diego, Calif. – September 29, 2021 /SPORTSWIRE WOMEN/ -- Endurance Sportswire, Inc., the press release distribution company specifically for the running, cycling and triathlon industries, today announced its third niche press release service Sportswire Women. Sportswire Women is the only press release distribution service specifically for brands serving the women's...

September 28, 2021
Joey Bikes announces expanded kids’ bike line-up for Autumn 2021
Ames, Iowa — Cycle Force Group announces an expanded lineup of Joey Bikes, for autumn 2021. Focused on delivering the best possible experience for kids and parents alike, Joey bikes come in sizes and models to meet the needs of kids from 2 to 10+ years old, and promise durability,...
September 28, 2021
Made to Inspire: Ultimate Direction Introduces Two New Ultralight Vests for Spring ‘22
September 28, 2021 – Broomfield, CO – Ultimate Direction, creator of the original hydration pack, is excited to announce two more additions to its Vest and Vesta line-up: the Trail and Highland Vests. In a continuing effort to change the world of hydration, these new trail-specific running vests will be...

September 27, 2021
HEXR announce the launch of two new helmet shells – reinvigorate your helmet
The team at HEXR (https://hexr.com/) are pleased to launch their new shell colourways, a reinvigoration of their custom-fit cycling helmets. The new shells provide a beautiful new look by updating the colour of the helmet whilst not removing any of the high standards of safety. HEXR opted for a non-uniform...
September 27, 2021
Your swims remove plastic from the ocean on the Compete Impossible App
Forward-thinking UK-based app Compete Impossible has created the world’s first totally dedicated platform for sustainability and environmental offsetting for athletes. This October, they have teamed up with the Resea Project to take immediate action against climate change and the growing plastic crisis in our waters. Only 9% of all plastic...