PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

January 21, 2022
ShowcasedNew endurance sport social media data tool helping brands with their social strategies
January 21st, 2021 /ENDURANCE SPORTSWIRE/ Specialist research & consultancy firm MultiSport Research has released its new ‘Endurance Sport Brands on Social’ data tool. The new comprehensive data benchmarks 700 leading international endurance sport companies across social media. Issued in January 2022, all data covers Q4 2021 (Oct 1 to Dec...
January 20, 2022
ShowcasedEVENT INSIGHTS: Leveraging Non-Fungible Tokens (NFTs) for Events
One of the most-talked-about technology trends in 2021 was NFTs, or “non-fungible tokens.” It’s becoming increasingly clear that NFTs are not just a fad and will quickly infiltrate most industries sooner or later, including event management. These tokens are part of the “metaverse,” which is a digital universe that encompasses many...
January 20, 2022
Peloton to halt production of its Bikes, treadmills as demand wanes
Peloton plans to pause Bike production for two months, from February to March, the documents show. It already halted production of its more expensive Bike+ in December and will do so until June. It won’t manufacture its Tread treadmill machine for six weeks, beginning next month. And it doesn’t anticipate...

January 20, 2022
Newly Launched UP2U RECOVER Protein Drinks and UP2U Unflavored Protein Powder Provide Fast Recovery for Fitness Enthusiasts and Athletes
BUFFALO, N.Y. (Jan. 20, 2021) /ENDURANCE SPORTSWIRE/ - Today the world’s leading dairy company, Lactalis, announced its entry into the post workout recovery category with the U.S. introduction of UP2U® RECOVER protein drinks and UP2U RECOVER unflavored protein powder. Designed for fitness enthusiasts and athletes, the products are made with whey...
January 20, 2022
Orbea announces price increases, outlines factors behind changes
In a press release which tackles head on the thorny subject of price increases, Orbea today announced that the brand has been forced to change its prices for this year. Spelling out, in detail, the factors behind the change in pricing, Orbea lists a collection of forces which are now...

January 20, 2022
deboer wetsuits introduced the Flōh 2.0 wetsuit
Stamford, CT, Release: January 20, 2022 /ENDURANCE SPORTSWIRE/ - deboer wetsuits is proud to introduce the Flōh 2.0 wetsuit. The Flōh 2.0 shares much of its DNA with the Fjord 2.0, the exception being the material used in the sleeves. The Flōh 2.0 utilizes 1.5mm UltraFlex™ sleeves for near zero...

January 19, 2022
ShowcasedROUVY and Garmin customers can now seamlessly sync their activities through new API integration
Prague, Czech Republic / January 18, 2022 /ENDURANCE SPORTSWIRE/ ROUVY, an indoor cycling platform, and Garmin® International, Inc., a global leader of GPS-enabled products, today announced API integration support between ROUVY and Garmin Connect™. The integration enables users to seamlessly sync their activities created in the ROUVY app directly to their...

January 19, 2022
ShowcasedBlack Rifle Coffee to be Named the Official Coffee of Spartan US Across 10 Races Starting in 2022
Boston, Mass. (January 19, 2022) /ENDURANCE SPORTSWIRE/ - Black Rifle Coffee (BRCC), a rapidly growing and mission-driven premium coffee company founded to support Veterans, active-duty military, and first responders, is prepared to caffeinate the Spartan community starting in 2022. The BRCC mission harmonizes perfectly with the prominent military ties blended...

January 19, 2022
GO Sleeves Signs Pro Contract with Skyrunner Hillary “Hillygoat” Allen
San Jose, CA (January 19, 2022) /ENDURANCE SPORTSWIRE/ - GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of Skyrace Endurance Runner Hillary “Hillygoat” Allen to an ongoing partnership contract. “I’m so inspired and proud to welcome Hillary...

January 14, 2022
Obstacle Course Racing Superstar, Hunter McIntyre and World’s Toughest Mudder Champion, Katie Knight Sign with BOA Nutrition
(RALEIGH, NC) January 14, 2022 /ENDURANCE SPORTSWIRE/ - BOA Nutrition announced it has inked a deal with the 7-time champion and world-record-holder in multiple obstacle course racing disciplines. Hunter McIntyre holds titles from Hyrox, Tough Mudder X , OCR , the Murph Challenge , and Broken Skull Ranch . Sports Illustrated has called him one...