News Topics
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July 18, 2022
ShowcasedProject FUERZA Launches NFT Collection from Cycling Icon Peter Sagan
Bedford, Virginia (July 18, 2022) /ENDURANCE SPORTSWIRE/ - One of the most successful and popular pro cyclists to come around in many years, Peter Sagan, will launch his collection of NFT art as part of Project FUERZA. The power and biometric data-inspired NFT art program launched on July 1, with...
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July 15, 2022
ShowcasedTailwind Nutrition Launches Active Hydration Drink Mix for Active Lifestyles
Durango, Colo. /ENDURANCE SPORTSWIRE/ - Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, is launching Active Hydration, a drink mix containing electrolytes, collagen, and vitamin C. Active Hydration mixes clear with water, has a light, fruity taste, and is a refreshing way to keep...
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July 6, 2022
ShowcasediFIT Connected Fitness Appoints Dale R. Gerard New Chief Financial Officer
(Logan, UT – July 7, 2022) /ENDURANCE SPORTSWIRE/ - iFIT, a leader in interactive fitness hardware, software, and subscription content, announced today that Dale R. Gerard has joined iFIT as Chief Financial Officer. Mr. Gerard comes to iFIT with more than 25 years of finance, treasury, and operational experience with...
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July 1, 2022
ShowcasedEVENT INSIGHTS: Event Sponsorship and Why It Should Matter to You
Sponsorship is one of the most effective marketing strategies you can use to promote your next event. Securing a sponsor can help you increase awareness of your brand, reach new markets, and build customer loyalty. But sponsorships don’t always come easy. You have to prove your company’s value to your...
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July 1, 2022
ShowcasedRenowned Cycling Coach Hunter Allen Launches Project FUERZA; Offers NFTs that Combine Pro’s Power, Other Data with Contemporary Art
Bedford, Virginia (July 1, 2022)/ENDURANCE SPORTSWIRE/ – Long considered a guru in cycling circles, specifically for his pioneering work in training with power, Hunter Allen is now launching Project FUERZA: The new NFT collection takes biometric data graphs from athletes at specific races, along with other inspirational materials, and employs world-renowned artists...
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June 28, 2022
ShowcasedPredictive Fitness and TriDot Announce A Groundbreaking Technology Partnership With G.O.A.T. Mark Allen
DALLAS, TX – JUNE 28, 2022 /ENDURANCE SPORTSWIRE/ - TriDot, a division of Predictive Fitness, Inc. and Mark Allen, the Greatest Endurance Athlete of All Time and 6x IRONMAN Triathlon World Champion are proud to announce the creation of the TriDot Mark Allen Edition. The TriDot platform is the first...
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June 23, 2022
Showcased100%® Switches Things Up in the 2022 Peter Sagan Limited-Edition Collection
SAN DIEGO, Calif. – June 23, 2022/ENDURANCE SPORTSWIRE/ – 100%®, the San Diego-based sports performance company, has announced the launch of the 2022 Peter Sagan Limited Edition Collection. The collection features a bold interpretation of a tie-dye design that represents Peter’s colorful journey with new Team TotalEnergies. The design's emblazoned frames blend...
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June 22, 2022
ShowcasedAbbott World Marathon Majors appoints Dawna Stone as CEO
Stone will drive the expansion of the Abbott World Marathon Majors Her vast experience in developing engaging, relevant content will enhance the brand’s ability to inspire more people through marathons. /ENDURANCE SPORTSWIRE/ – Dawna Stone has been appointed as the Chief Executive Officer of the Abbott World Marathon Majors (AbbottWMM). Based...
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June 16, 2022
ShowcasedFuelin Partners With Pillar Performance to Deliver Macro and Micronutrient Nutrition Guidance to Athletes
/ENDURANCE SPORTSWIRE/ - Nutrition coaching company, Fuelin, is pleased to announce its official partnership with leading sports micronutrition brand, PILLAR Performance. The partnership brings together two companies at the forefront of health and nutrition for athletes.Fuelin’s nutrition coaching program provides athletes with a personalized guide to balance macronutrient intake with...
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June 15, 2022
ShowcasedFirst Run Show USA Los Angeles, opens box office with special ticket offer
/ENDURANCE SPORTSWIRE/ –Following the hugely successful launch of the Run Show USA in Chicago at the beginning of the month, the ticket box office for the Run Show USA Los Angeles opened this week with a special ticket offer available, offering 1,000 FREE tickets to the running expo. Visitors simply need...
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June 14, 2022
ShowcasedROLL Recovery Enters the Percussion Therapy Arena with the Compact R1
BOULDER, Colo. (June 14, 2022) /ENDURANCE SPORTSWIRE/ - ROLL Recovery, a leader in recovery and athletic performance and innovators of deep tissue massage therapy tools, announces today the launch of the new R1 Percussion Massage Device. Designed to prime the body pre-workout and accelerate recovery post-workout, the R1 boasts a...
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June 3, 2022
ShowcasedLong-time Race Director Transitions Out, Organization Seeks New Leadership
CARMEL, CA. /ENDURANCE PORTSWIRE/ - After nine years at the helm of the Big Sur Marathon Foundation, Race Director Doug Thurston has announced he will be leaving the organization. The Board of Directors has begun their search for his replacement to carry on the nonprofit’s tradition of producing world-class events...
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June 2, 2022
ShowcasedMix. Drink. Perform: SaltStick Introduces No-Sugar Electrolyte DrinkMix
Thousand Oaks, Calif. — June 2, 2022/ENDURANCE SPORTSWIRE/ – SaltStick today added a new way to replace electrolytes lost through sweat with the launch of DrinkMix, a no-sugar, ready-to-mix powder designed to keep athletes hydrated and performing at their best. For more than 15 years, SaltStick products have been meeting the...
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June 1, 2022
ShowcasedCows, fording a stream, and mud all part of 2022 adventure challenge
MAINE, WI /ENDURANCE SPORTSWIRE/ – For the seventh year running, the Rib Mountain Adventure Challenge adventure race had racers trekking, paddling, biking (including through a cow barn), and fording rivers this past Memorial Day weekend. The race drew both new and experienced racers alike from 14 states, and also Japan, to...
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June 1, 2022
Showcased100%® Unveils Unique Retro Styled Take on Trending Glacier Performance Eyewear
SAN DIEGO, California – June 1, 2022/ENDURANCE SPORTSWIRE/ – 100%® the San Diego-based sports performance company, has released NORVIK®, a new Sport Performance sunglass that sets a standard in versatility by tastefully blending style with unmatched performance. The unique glacier design was inspired by classics from the past; taking cues from racing...
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May 31, 2022
ShowcasedEVENT INSIGHTS: How To Create an Event Marketing Plan That Works
Whether you are a seasoned event professional or new to the field, there are a number of things to consider when putting your event promotion together, and a solid marketing plan will ensure that your event goes off without a hitch. Discover the basics of event marketing, some practical tips...
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May 31, 2022
ShowcasedAndrea Peet Becomes First Person Diagnosed With ALS To Finish 50 Marathons in 50 States
PRINCE OF WALES, Alaska /ENDURANCE SPORTSWIRE/ - Andrea Peet has become the first person diagnosed with ALS to finish 50 marathons in 50 states, following her completion of the Prince of Wales Island Marathon on Saturday. Peet’s journey began in 2016 at the Shamrock Marathon in Virginia Beach, Va., though...
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May 27, 2022
ShowcasedPaka Introduces The First Ever High-Performance Alpaca Running Socks
Los Angeles, CA (May 27, 2022)/ENDURANCE SPORTSWIRE/ –Paka, the sustainable alpaca fiber apparel company, has launched the first-ever high-performance alpaca running socks. Tested in both the Boston and L.A. marathons, the socks blend Paka’s dedication to sustainable sourcing and manufacturing with high-performance design that stands up to countless miles of road...
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May 25, 2022
Showcased100% and MLB All-Star Fernando Tatis, Jr. Debut 2022 Limited-Edition Sport Performance Eyewear Collection
SAN DIEGO, Calif. – May 25, 2022/ENDURANCE SPORTSWIRE/ – 100%®, the San Diego-based sports performance company, professional baseball All-Star and MVP Sports Group client, Fernando Tatis, Jr. have once again joined forces for their 2nd limited edition eyewear collaboration. Like Tatis, the 2022 100% x Tatis 23 Limited-Edition Eyewear Collection is sure to turn heads — featuring the energizing pinks and glowing yellows, colors that El Niño is well-known...
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May 24, 2022
ShowcasedAshley Addiction Treatment Invites Public to Movement For Recovery Event with Ultramarathoner Charlie Engle
HAVRE DE GRACE, Md. /ENDURANCE SPORTSWIRE/ - Ashley Addiction Treatment (Ashley), one of the world’s most recognized and respected names in the substance use disorder treatment industry, invites the public to join The Penguin: Movement for Recovery, a celebration of movement for and through recovery. On July 23 and 24,...
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May 16, 2022
ShowcasedThe Running Event to Launch a New Space for Outdoor Specialty Retailers and Brands at 2022 Trade Show
PORTLAND, Maine (May 16, 2022)/ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run specialty conference and trade show, today announced it is launching Switchback at TRE, a new space that will unite specialty retailers and brands this November 29 to December 1 in the Austin Convention Center. A dedicated area...
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May 13, 2022
ShowcasedTeam UCAN Athlete Emily Sisson Sets American Half Marathon Record
/ENDURANCE SPORTSWIRE/ – A few months ago, Olympian Emily Sisson shared her excitement around the competitiveness that currently exists in U.S. women’s distance running. “Every single race, I feel like people are going after records,” she said. “It kind of makes everyone raise their game.” Now, she’s at the top of...
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May 12, 2022
ShowcasedRunning legend Gary Robbins joins Run Show Chicago lineup
/ENDURANCE SPORTSWIRE/ – Gary Robbins, globally recognised endurance athlete from Chilliwack, BC, will join an all-star lineup at the inaugural Run Show Chicago, set to take place on June 4-5 at the DES Convention Center. Robbins will join Olympic athlete, Carl Lewis, ultramarathoner Dean Karnazes, Mirna Valerio aka The Mirnavator and professional...
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May 11, 2022
ShowcasedI Ran the D 5K Celebrates Detroit Sports & Raises Funds for Pediatric Brain Cancer
DETROIT /ENDURANCE SPORTSWIRE/ - A Detroit sports fan’s dream, the I Ran the D 5k, presented by Bally Sports Detroit, brought together all four of Detroit’s professional sports teams – Tigers, Red Wings, Pistons and Lions – to raise money for the ChadTough Defeat DIPG Foundation which supports pediatric brain...
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May 10, 2022
ShowcasedPolartec Names Akimbo Communications PR Agency of Record
Planet Earth, The Universe /ENDURANCE SPORTSWIRE/ - Polartec®, a Milliken™ & Company brand - the global premium provider of innovative and sustainable textile solutions - announces its partnership with Portland, Oregon-based Akimbo Communications as the brand’s official agency of record for public relations and communications. Effective immediately, Akimbo will communicate...