News Topics
November 19, 2025
Now Oura sues Amazfit, Reebok, and Noise for their rings
Oura has started yet more legal proceedings to protect its patent portfolio. This time, it filed three separate lawsuits on November 17, 2025, against Zepp Health (manufacturer of the Amazfit Helio Ring), Reebok, and Noise (seller of the Luna Ring). These actions, filed in the Eastern District of Texas, target...
November 19, 2025
EXEC: Running Category Continues Robust Momentum in Third Quarter
Driven by high interest in running-influenced lifestyle offerings and solid demand for performance running models, the running category delivered another banner third quarter, with On, Saucony, Altra, and Nike among those posting healthy double-digit gains. Hoka’s growth slowed sequentially, but it remained up by double-digits and sell-ins and sell-throughs reportedly...
November 19, 2025
US investors acquire Pedego; Urtopia to provide technical collaboration
E-bike retailer and brand Pedego has a new owner: the U.S.-based ownership group behind Urtopia, a start-up e-bike brand that offers high-tech carbon fiber and connected e-bikes. Larry Pizzi, the CEO of newly formed New Pedego Holdings Inc., said Urtopia will provide engineering and supply chain efficiencies and will allow...
November 18, 2025
Rapha founder invests to help scale-up British brand Quirk Cycles
Independent British framebuilder Quirk Cycles has revealed Simon Mottram, founder of Rapha, has joined as a lead investor ahead of its next phase of expansion. Quirk, known for its award-winning handcrafted bikes, is targeting a £500,000 fundraising round to scale its boutique performance bike line-up. Quirk is currently preparing to launch its new models...
November 18, 2025
Lumia snags $7M to bring real-time blood flow sensing to smart earrings
Lumia combines nearly six years of clinical research conducted alongside Johns Hopkins, Duke, and Harvard, with engineering innovation from former Bose experts, to create the world’s smallest smart wearable. This device continuously tracks real-time blood flow to the head, offering users immediate insights into how circulation impacts energy levels, focus,...
November 17, 2025
WATCH: Chinese marathon uses unusual street-crossing system
The 2025 Nanjing Marathon took place on Sunday in Nanjing, China–and with 24,000 runners flooding the streets, you can imagine how tough it was for pedestrians to cross the course. While the event is known for its top-tier organization, race officials adopted an unusual pedestrian-shuffling system to get spectators across....
November 17, 2025
Protein Powder Is Under Fire. Experts & Brands React to What It All Means
The protein boom is as strong as ever, but recent news created some doubt as protein powder came under fire in the wake of an explosive Consumer Reports expose. The report, which included results from testing 23 different protein powders and shakes, offered a look into heavy metal contamination across these...
November 14, 2025
Doping Shock as Junior Rider Tests Positive for Meth at Road Worlds
A junior Azerbaijani racer is facing a doping ban after testing positive for methamphetamine and its metabolites during the men’s junior road race at the 2025 UCI road world championships in Rwanda. The UCI confirmed that Artyom Proskuryakov, 18, was nabbed in what it described as “intelligence-led testing.” VELO
November 13, 2025
Whoop Is Considering Going Public in the Next Two Years, CEO Says
Whoop Inc., the maker of popular screen-less fitness bands, is eyeing an initial public offering as soon as in the next two years and is exploring adding glucose monitoring to its health-tracking platform. Founder and Chief Executive Officer Will Ahmed said the business is well-positioned for an IPO now that...
November 13, 2025
The long game: Why Athletic Brewing is doubling down on endurance sponsorships
If a product is good enough for the athletes who compete in Ironman races—grueling, 140.6-mile triathlons that take place around the world—then it’s probably good enough for just about anyone. That’s the message that the marketing team at Athletic Brewing, the non-alcoholic beer company that has been an official Ironman...
