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January 9, 2020
The State of Ultra Running 2020 reveals findings
The study, undertaken by run shoe review site RunRepeat in collaboration with the International Association of Ultrarunners (IAU), explores the trends in ultra running over the last 23 years. Impressively, they analyzed 5,010,730 results from 15,451 ultra running events, making this the largest study ever done on the sport. Read the...
January 9, 2020
How Target could rival Nike and Adidas with its new athletic brand
Target has big ambitions in the athletic space. The chain today announced the launch of All in Motion, a private-label athletic and sporting goods brand — and it says the label could do $1 billion in sales in its first year. The size-inclusive brand launches this month with men’s, women’s and children’s...
January 9, 2020
Fitness device upstart takes on Apple, Peloton, Fitbit at CES 2020
China-based Huami (HMI) already has set its sights on being the innovation leader in the wearable fitness device market. Now the ambitious company, little known in the U.S., is making a splash at CES 2020 with a lineup of impressive new contraptions, and not all of them wearable. Not familiar with the...
January 8, 2020
The female ultra-athletes leading the field
From swimming the Channel four times to outrunning every man, The Guardian reports on the women at the top of their game.
January 7, 2020
Tough Mudder creditors try to put race company in bankruptcy
Tough Mudder Inc. creditors are attempting to push the organizer of extreme obstacle races into bankruptcy over $855,000 that they say the company owes them. The firm is facing claims from Valley Builders LLC, Trademarc Associates Inc. and David Watkins Homes Inc., all of which provide general contractor or building services. The trio filed an involuntary petition...
January 7, 2020
Town Sports acquires Flywheel Sports
Town Sports International Holdings Inc., one of the largest owners and operators of fitness clubs in the Northeast, agreed to acquire the studio business of Flywheel Sports Inc., the spin chain. Established in 2010, Flywheel has 29 indoor cycling locations across the United States. In June 2018, reports arrived that Flywheel had...
January 7, 2020
Canyon Bicycles hit by cyber attack
Germany direct-to-consumer bike brand Canyon Bicycles has confirmed that it was hit by a cyber attack just before the start of the year. While the company was locked out of its IT systems at its Germany headquarters, its e-commerce website and U.S office’s IT system was not affected. Read more on Endurance...
January 6, 2020
Study Shows: A simple beginner marathon plan can produce big heart health benefits
A new study of first-time London Marathon runners found that their basic training program produced important health benefits. After four months, the runners had lower blood pressure and greater flexibility in their cardiac arteries. The researchers judged the subjects to have erased four years from their “vascular age.” Read more about...
January 6, 2020
Kyle McLaughlin steps down as CEO of Tough Mudder
Kyle McLaughlin, was hired as Senior VP of North America by Tough Mudder on June 1, 2018. He was named President on February 1 of last year, and then promoted to CEO on July 1. In a statement release yesterday, McLaughlin discusses the challenges Tough Mudder has had and his...
January 2, 2020
Nike retailers will reportedly stop shipping internationally in 2020
Nike will reportedly cease to permit international shipping among its retail partners around the world starting January 1, 2020. This information first came to light in leaked emails several months ago, in which Nike apparently expressly forbid its retail partners from shipping “outside of their trading territory.” Read more on Highsnobiety.
January 2, 2020
Here are 2019’s highest earning OCR athletes
Can you guess what 2019’s highest earning obstacle course racing athletes get paid? If you think you can make a decent living racing obstacle courses, think again. Even the top racers in the country are making surprisingly little, and their winnings are considerably higher than the previous year. Read this list and earnings on Obstacle Racing Media.
December 30, 2019
Wearable tech named top fitness trend for 2020
More than 3,000 health and fitness pros surveyed by the American College of Sports Medicine (ACSM) were surveyed as part of ACSM’s annual fitness trend forecast in the article “Worldwide Survey of Fitness Trends for 2020” published in the November/December issue of ACSM’s Health & Fitness Journal. According to the 14th annual...
December 26, 2019
Eating in a 6-hour window and fasting for 18 hours might help you live longer
A review of past animal and human studies in The New England Journal of Medicine suggests that intermittent fasting can reduce blood pressure, aid in weight loss and improve longevity. The report functions as a road map of sorts for physicians to prescribe fasting as a method of prevention or treatment for obesity, cancer, diabetes...
December 26, 2019
Spartan Race looks to acquire Tough Mudder in 2020
Spartan Race announced the acquisition of an exclusive option to acquire Tough Mudder’s UK, Canadian, and German events, as the first step in an effort to bring together a complete merger of the two obstacle course racing leaders. Read more about this significant news in obstacle course racing on Obstacle...
December 23, 2019
The running stories that defined the decade
According to Outside Magazine, these are the most important running stories of the decade. Can you guess what they are?
December 23, 2019
Swimming’s governing body is in hot water
On December 16, a San Francisco court ruled that the Fédération Internationale de Natation (FINA), the body based in Lausanne, Switzerland, that governs Olympic swimming, has to answer to allegations that it has been operating an illegal monopoly, in part by financially punishing athletes who want to compete in events that it doesn’t recognize or...
December 23, 2019
Former Interbike director joins The Big Gear Show
The new recently announced outdoor industry trade show has hired Lance Camisasca as the director of its bike show. Camisasca was Interbike's show director from 1998-2008. He then served 10 years as president and founder of Lifeboat Events, LLC, which hosted PressCamp media events. Read more on the Big Gear Show...
December 19, 2019
Nike Q2 earnings blow past forecasts as digital efforts take hold
The Beaverton, Ore.-based athletic behemoth posted Q2 revenues that climbed 10% year over year to $10.3 billion, outpacing analysts’ expectations of $10.1 billion. Profits, meanwhile, advanced 32% to $1.1 billion, or 70 cents per share, trouncing forecasts for earnings of 58 cents per share. Read how digital came into play on...
December 18, 2019
Appeals court sides with Fox, sends SRAM patent decision back to board
A federal appeals court has given Fox a small victory in its long running chainring patent legal battle with SRAM. SRAM had called out RaceFace, which is owned by Fox, for offering a chainring with chain retention features without licensing SRAM's patent as other brands have done. SRAM sued RaceFace in...
December 18, 2019
Triathlete caught cheating to serve a year’s sentence for harassing coach
Edmonton's Amanda Wowk, caught cheating in 2018 at Ironman Mont-Tremblant and Ironman 70.3 St. George, will now serve a year's jail sentence for harassing her coach through hundreds of emails and voice messages. Read the details on Triathlon Magazine Canada.
December 17, 2019
Infront makes strategic investment in indoor fitness series HYROX
Infront, a Wanda Sports Group company, has entered the indoor sports fitness market by investing in mass participation company HYROX. This is the latest investment following other Personal and Corporate Fitness acquisitions by Infront – such as UK event agency Threshold and ultra-hiking event specialist Megamarsch in 2019. Terms of the latest deal...
December 16, 2019
Trade show tumult: New event underscores ongoing change
A new outdoor hardgoods trade show that includes bikes hits the calendar next summer, and its arrival brings more change to the outdoor industry’s already busy show schedule. SGB digs into the latest shuffling of events with reaction from brands and buyers.
December 16, 2019
Most fitness-friendly places for 2020
SmartAsset examined the data to find the most affordable fitness-friendly places for the upcoming year. Data was gathered on 317 metro areas across five metrics: percentage of residents who walk or bike to work, fitness professionals per 10,000 workers, fitness establishments per 10,000 establishments, percentage of restaurants that are fast...
December 16, 2019
Eating chilies cuts risk of death from heart attack and stroke, study says
For many years, chili has been hailed for its therapeutic properties, and now researchers have found that eating chili peppers regularly can cut the risk of death from heart disease and stroke. Carried out in Italy, where chili is a common ingredient, the study compared the risk of death among 23,000 people, some of whom...
December 15, 2019
Race imposes $500 fine and tickets for bandits
The Fort Bend KIA 30K, which takes place in Sugar Land, TX, has implemented a policy that potentially fines race bandits $500 USD and charges them with “Theft of Services.” Marathon Investigation reports that banditing is less of a problem for the race now than in the past, but that the policy...
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