News Topics
October 21, 2025
EXEC: Adidas Raises FY Outlook On Double-Digit Q3 Growth, Tariff Mitigation Benefits
Adidas raised its earnings and sales outlook for the year while reporting preliminary results for the third quarter showing currency-neutral revenues for the Adidas brand jumped 12 percent. The improved profitability outlook reflects continued brand momentum, the better-than-expected business performance as well as successful efforts to partly mitigate the additional...
October 21, 2025
Bike industry pushes back on 50% tariffs proposed on bicycle metal content
The cycling industry is bracing for yet another tariff escalation in a year when there's barely been a moment of respite. The latest proposed fee could add substantial costs to almost any imported bike, regardless of country of origin. And in a twist, it's driven partly by an American bicycle company....
October 21, 2025
Recent Study Says Strength Training May Prevent Neural Decline, Supporting Longevity
Resistance training has long been known to preserve muscle and even help restore nerve function after injury, but whether it can speed up nerve conduction in healthy adults has never been tested—until now. Outside
October 20, 2025
Peloton partners with HSS to offer injury prevention content and care
Peloton Interactive, Inc., the fitness technology company with a market capitalization of $3.1 billion, and Hospital for Special Surgery (HSS) announced a collaboration to develop specialized fitness content focused on injury prevention and recovery, according to a press release statement. According to InvestingPro data, Peloton’s stock has shown strong momentum...
October 20, 2025
Rapha Clothes USA Cycling, Sets Stage For Profit Again Amidst Ongoing Financial Reset
There are two big bits of Rapha news officially out that have been circling in the rumor mill for the past week – Rapha will outfit USA Cycling from 2026 through the end of 2029, and Rapha’s latest annual financial statement again showed big losses. The first is really interesting...
October 20, 2025
Private-equity firm acquires UK’s Whyte Bikes
A Dublin-based private-equity firm announced Monday the acquisition of Whyte Bikes Ltd. and that the existing management team will remain. UK-based Whyte Bikes will transfer 100% ownership to Causeway Capital, which calls itself a growth-focused private-equity firm investing in businesses in Ireland and the UK. The firm recently closed its...
October 20, 2025
Oura Adds Long-Term Stress Tracking, Other Preventive Health Features
Oura is increasing its focus on preventive health with a series of updates rolling out across its platform this month, spanning new physiological metrics, app enhancements and a first-of-its-kind health report aimed at advancing the dialogue between wearables and clinical research. One of the new features is Cumulative Stress, a...
October 19, 2025
ASICS Were Top Choice of the Fastest Pro Runners From Kona 2025
The ASICS Metaspeed series has become the dominant force in pro triathlon, with more and more athletes selecting the brand’s various options for long course racing. At the 2025 women’s IRONMAN World Championship, 7 of the top 15 run splits were set in ASICS shoes, including the fastest run of...
October 19, 2025
High Stakes: WHOOP’s Screenless Tracker Design Lands in Federal Court in Global IP Test
The battle for wearable technology design is escalating. Boston-based WHOOP recently initiated legal action against a Chinese competitor, Shenzhen Lexqi Electronic Technology (LEXQI), claiming the firm has created a wholesale imitation of its minimalist, screenless tracker. This key case, filed in September 2025, tests the limits of protecting aesthetic design...
October 16, 2025
Nike, Adidas + More Athletic Brands: How Does Their Digital Experience Measure Up?
Athletic brands such as Nike and Adidas have a digital challenge. According to Catchpoint, which compiled a Digital Experience Score analyzing the to 20 athletic footwear and apparel brands by revenue, there is a “troubling gap” between brands’ tracking of key metrics and what customers actually experience online. “Poor website performance doesn’t just kill online...
