News Topics
September 4, 2025
US bike imports slide 25% due to tariffs
US bicycle imports fell 25% year-on-year in the first half of 2025 to just over four million bikes, with Q2 alone down 35% due to the new tariff rules that took hold, Bike Europe reports. escape
September 4, 2025
The $800 Million Enhanced Games Lawsuit Could Have Legs
On August 27, the Enhanced Games filed a lawsuit against several major global sports bodies, claiming they were illegally blocking athletes from participating from the event—slated for 2026—that plans to allow athletes to use performance-enhancing drugs. FRONT OFFICE SPORTS
September 4, 2025
The Rise of the Anti-Influencer: How Outdoor Athletes Are Breaking the Algorithm
The anti-influencer isn’t the goody-two-shoes brand partner of yore, posting glowy inspo shots and bringing you along for their Goop-inspired morning routine. They’re online in a way that feels uncurated, unique, and authentic to who they are, often with an edgier style inspired by countercultures. Outside
September 4, 2025
A Single Switchback: Michelino Sunseri Found Guilty in Grand Teton FKT Switchback-Cutting Trial
Just over a year ago, on September 2, 2024, Michelino Sunseri, now a 33-year-old professional trail runner, tagged the summit of Wyoming’s Grand Teton and returned to the trailhead in 2 hours, 50 minutes, and 8 seconds, faster than the long-standing fastest known time (FKT) held by Andy Anderson since 2012. I.RUN.FAR
September 4, 2025
Specialized closing Innovation Center in Auburn, California
Specialized Bicycles is closing its California Auburn Innovation Center that opened last year and moving employees there to the brand's primary headquarters to enhance collaboration. Bicycle Retailer
September 3, 2025
The World’s Most Luxurious Surfing Event Is Just About to Kick Off
Among surf locations there’s one that stands out among the rest, especially when it comes to pure luxury: the Four Seasons Maldives Surfing Champions Trophy. The event runs from September 4-11 at Sultans, one of the Maldives’ premier breaks. The contest organizers brand it as the “world’s most luxurious surfing...
September 3, 2025
Adidas Just Dropped What Could Be Its Most Disruptive Trainer of the Year. It’s Not a Super Shoe
The Adidas Treadflow is the world’s first running shoe designed specifically for how millions of people train. And once you find out what that means, you’ll probably be shocked that no brand has done it before. GEAR PATROL
September 3, 2025
Pelotan completes funding round and launches in USA
Performance sunscreen brand Pelotan has successfully completed an investment round backed by athletes and launched in the USA this summer. The expansion comes off the back of strong reported growth for the brand – nearing 100% year-on-year and the successful close of a £250,000 investment. ENDURANCE.BIZ
September 3, 2025
Fittest launches new well.being editorial platform
The new digital platform, called well.being, will cover performance sport, hybrid culture, nutrition, recovery, health tech, lifestyle, and the wider wellness economy. According to the company, it will combine reporting, longform features, and multimedia storytelling. ENDURANCE.BIZ
September 3, 2025
Polar Loop arrives as a screenless fitness tracker with no subscription
The all-new wearable is essentially a slightly tweaked, consumer-facing version of last year’s B2B Polar 360 tracker—and, crucially, arrives without a subscription fee. Instead, the Finnish brand is making Loop available for pre-order at $199.99/£149.50 ahead of its 10 September shipping. WAREABLE