News Topics
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January 4, 2022
Mojo Vision Partners With Fitness Brands to Elevate Sports and Fitness Experience and Performance via Its Smart Contact Lens
SARATOGA, Calif. — Jan 4, 2022 /ENDURANCE SPORTSWIRE/ - Mojo Vision, the Invisible Computing Company, today announced strategic partnerships with leading sports and fitness brands to collaborate on next-generation user experiences that combine augmented reality, wearable technology and personal performance data. The companies will work together using Mojo's smart contact...
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January 3, 2022
HOKA® Reimagines The Run With The All-New Kawana
(GOLETA, Calif.), January 3, 2022 /ENDURANCE SPORTSWIRE/ - HOKA®, a division of Deckers Brands (NYSE: DECK), announces the launch of the all-new Kawana. A revolutionary new shoe for the start of a new year, the supremely versatile Kawana has been designed for runners and fitness enthusiasts seeking premium comfort in...
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January 3, 2022
ShowcasedCorrigan Sports Enterprises Events Expect Full Field & Accouterments in 2022
/ENDURANCE SPORTSWIRE/ - Corrigan Sports Enterprises (CSE) is excited to announce their races will make a full return to normalcy in 2022. Plans include fully stocked and volunteer led water stops using paper cups as well as many other aspects of CSE races you’ve come to love and expect. The Corrigan...
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January 3, 2022
ShowcasedLong-Distance Triathlon Phenom, Sam Long, Joins Zoot Sports Elite Roster
Carlsbad, CA /ENDURANCE SPORTSWIRE/ - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome triathlete, Sam Long, to its lite roster of triathletes. Touted as the triathlete “leading the next generation of long-course Pros,” this multi-year deal will allow Long to train and race on the world...
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January 3, 2022
Liv Joins Team BikeExchange-Jayco as Technical Partner Through 2024
NEWBURY PARK, Calif. (Jan. 3, 2022) /ENDURANCE SPORTSWIRE/ - Liv, the company dedicated to getting more women on bikes, today announced its technical partnership with Team BikeExchange-Jayco (formerly GreenEDGE Cycling) through 2024. “We are proud to support Bike Exchange-Jayco and to have the women’s team racing on our new Langma...
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January 3, 2022
Rock Harbor Marketing Announces Acquisition of Endurance Town USA
Morro Bay, CA – (January 3, 2022) /ENDURANCE SPORTSWIRE/ - Rock Harbor Marketing (RHM), a full-service digital marketing company serving a diverse clientele, announced today the acquisition of Endurance Town USA (ETUSA) and creation of a niche endurance sports marketing division. The acquisition complements RHM's extensive experience in the endurance...
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December 31, 2021
Saucony President Anne Cavassa on How the Supply Chain Backlog Will Impact 2022 and Maintaining the Brand’s Momentum in the New Year
When parent company Wolverine World Wide Inc. revealed its first-quarter 2021 earnings in May, it stated sales at Saucony surged close to 60% for the three months ended April 3. And most recently, Saucony continued to prove it is a standout brand for Wolverine in Q3. For the three months ended Oct. 2, it...
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December 31, 2021
Lake Sonoma Race Series (LSRS) Aims for More Events, More Charity and More Elite Competition with New Race Directors in 2022
/ENDURANCE SPORTSWIRE/ - “Bringing in powerful women as race directors is not only the right thing to do, but Gina and Keira do things right!” — Skip Brand, LSRS founder The Lake Sonoma 50-miler & Marathon fields are locked with more elite professionals committing daily, but at 6 am on...
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December 31, 2021
How the Apple Watch could turn you into a serious cyclist in 2022
Apple gave its smartwatches some cool new cycling features in this year's WatchOS 8 update, and you don't have to buy an Apple Watch Series 7 to try them. The new features, which include automatic cycling detection, fall detection and better calorie tracking when you're riding an electric bike, could make it easier...
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December 31, 2021
ShowcasedThe Air Force Marathon kick starts 2022 with registration opening on January 1
Registration for the 26th Annual Air Force Marathon opens at midnight on January 1 with special New Year’s Resolution savings of up to $20 if runners register by January 3. A New Year means new beginnings and a new you. The Air Force Marathon is the perfect opportunity to achieve...
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December 31, 2021
Swim For Alligator Lighthouse General Registration is Now Open
Saint Augustine Beach, Florida /ENDURANCE SPORTSWIRE/ - The Swim For Alligator Lighthouse, located on Islamorada, FL, is the fourth stop on the Speedo SALT Series. The 8-mile swim is a challenge unlike any other and is not for the faint of heart. During this bucket list, tropical open water swim,...
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December 30, 2021
ROUVY CAREER 2.0 – Training Motivation as a Fun Cycling Adventure Around the World
December 31, 2021 /ENDURANCE SPORTSWIRE/ - ROUVY releases a new and exciting Career format, one of the platform's top features and the 6th Career Edition. ROUVY CAREER 2.0. presents a new, motivating and gamified version of a multi-year ongoing progression for cycling indoors and outdoors. Numerous improvements and added features...
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December 30, 2021
Beijing Olympics Sponsors Find No Easy Choices as Games Approach
Guest columnist Rick Burton of Syracuse University attempts to explain how the world’s sponsors sell products or services in almost every country, and how one country’s attempt to stage the Olympics runs the risk of having the host country or its parochial population turn on the global sponsor. Sportico
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December 30, 2021
Liv Factory Racing and Liv Racing Collective Athletes Shine This Season
NEWBURY PARK, Calif. (Dec. 29, 2021) /ENDURANCE SPORTSWIRE/ - Liv, the company dedicated to getting more women on bikes, is celebrating the outstanding race seasons from its Liv Factory Racing and Liv Racing Collective riders. Top performances included Allysa Seely’s gold medal at the 2021 Paralympic Games, making her the...
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December 29, 2021
Peloton Plunges in Google Search Trends
U.S. search trends for Peloton show a 30% year-over-year drop in the fourth quarter of this year. U.K. and Germany showed an even larger year-over-year decline. The brand’s U.S. search trends are up 10% from last quarter, less than last year’s 15% increase from Q3 to Q4. Peloton searches in the U.K. and Germany...
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December 29, 2021
Pensacola Sports Announces Upcoming Events Schedule
Pensacola, FL (December 29, 2021) /ENDURANCE SPORTSWIRE/ - Located in the northwest region of Florida along the Gulf of Mexico, the Pensacola Bay Area is home to award-winning sugar-white beaches, the U.S. Navy Blue Angels and a year-round event calendar brimming with festivals, sporting events, the arts, and seasonal celebrations. As...
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December 29, 2021
New Anti-Doping Rules Take Effect in 2022: What Athletes Need to Know
Beginning Jan. 1, 2022, updates to anti-doping rules for triathletes will take effect in line with the World Anti-Doping Agency (WADA) Code changes. For 2022, the WADA prohibited list includes several changes to substances and treatments, including commonly-prescribed medications for asthma. Athletes should be aware of these changes to ensure...
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December 29, 2021
Wearable Technology Named Top Fitness Trend For 2022
ACSM released the survey results in the article “Worldwide Survey of Fitness Trends for 2022,” published in the January/February issue of ACSM’s Health & Fitness Journal. In its 16th year the survey assessed 43 potential trends. Of note, home exercise gyms debuted at No. 2, and outdoor exercise moved to No....
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December 29, 2021
The Year in Fitness: Shorter Workouts, Greater Clarity, Longer Lives
In a year filled with Covid-related hopes, setbacks, advances and losses, the most vital exercise science of 2021 provided a reminder that for many of us, our bodies and minds can strengthen, endure and flourish, no matter our circumstances. If we move our bodies in the right ways, a growing...
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December 29, 2021
Road Race Management Releases Results of Ninth Biennial Race Director Compensation Study
Bethesda, MD /ENDURANCE SPORTSWIRE/ - As the running industry emerges from the depths of the Covid-19 pandemic, race directors indicated that they are “cautiously optimistic” about their future compensation according to the results of the Road Race Management ninth biennial compensation study. While nearly 40% of the study respondents indicated...
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December 28, 2021
Race Organizing in 2022: 5 Tips for Staying Competitive
The COVID-19 pandemic caused quite a stir in the race organizing industry. Race directors have had to get more creative than ever for the show to go on. Even popular racing events like the Grand Prix and the Kentucky Derby had to go virtual in 2021. Against all odds, organizers still managed...
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December 28, 2021
As Olympics Near, China Tightens Rules and Athletes Invent Their Own
Athletes and sports officials around the world have for months been viewing the approaching Winter Olympics in Beijing, set to take place in February amid a still-raging pandemic, with a mixture of apprehension and weariness. Now, a global surge of cases tied to the highly contagious Omicron variant has given...
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December 28, 2021
On launches new Kenya-based trail running team
Swiss running company On has tapped into a new market with the launch of The Milimani Runners, an elite trail running team based out of Iten, Kenya. Kenyan runners are among the elites at most major international road races, but the story isn’t the same at trail races. Trail running...
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December 28, 2021
A Few Minutes of High-Intensity Exercise Per Day Can Reduce Your Risk of Liver Disease, New Research Shows
Whether you enjoy a daily walk or prefer high-intensity sprints, it's well known that exercising regularly can improve your overall health. No matter how you choose get a sweat session in, a new study conducted by researchers from Western Sydney University found that working out daily can prevent liver disease....
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December 28, 2021
COVID Surge May Stall Gym Industry’s Comeback
The Omicron spike in COVID cases could spoil a pre-pandemic certainty for the gym industry: members flooding in to start on fitness-related New Year’s resolutions. The seven-day moving average of COVID cases cataloged by the CDC is at its highest point since January 2021. Business tracking firm Placer.ai said gym visits...