News Topics

September 9, 2021

Cirrus Cycles, Inc. Announces Employee Promotions

BELLINGHAM, WA — September 9, 2021: Cirrus Cycles, Inc., makers of Kinekt Suspension Components, is pleased to announce new staffing changes and promotions within the company. This includes three internal promotions of Evan Wert to General Manager, Jeremy Facer to Purchasing Manager, and Kelsey Lampe to Warehouse/Production Manager of Cirrus...

September 9, 2021

Delfina Athletics Becomes Official Swimwear Supplier For The University Of Miami

Austin, Texas – September 9, 2021 – Delfina Athletics signs a multi-year partnership becoming University of Miami’s official swimwear supplier for the 2021-2023 seasons. The Austin-based company is making big waves in the aquatic space, designating itself as a premier swim gear option for athletes everywhere. Led by multi-time Olympian...

September 9, 2021

Supersapiens Welcomes Seven-Time Grand Tour Winner Chris Froome as Newest Advisor and Investor

ATLANTA, 09 September 2021 —Supersapiens, the world’s imminent energy management system for performance athletes, powered by the Abbott Libre Sense Glucose Sport Biosensor, is delighted to announce that Chris Froome has joined the company as a technical advisor and investor. Froome will be featured in Supersapiens marketing as a premier...

September 9, 2021

Running USA Launches Event Management Study, Seeks Input from Race Directors and Event Staff Nationwide

(Thursday, Sept. 9, 2021) – Running USA, the non-profit trade organization for the running industry, announced today that the 2021 Event Management Study is now open for race directors to submit their responses. “We encourage our members and non-member event professionals to take the new event management study, which helps...

September 8, 2021

Sponsorship Pulled from Portland Marathon, Raising Questions About Fall Racing

Oregon Health and Sciences University did not directly discourage runners from participating in the mass event, but stated it was "doing everything" to avoid burdening overloaded hospitals. The Podium

September 8, 2021

Goldmeiers plead guilty to PPE hoarding and price gouging

Bike industry veterans and former owners of Ross Bicycles, Steven and Allen Goldmeier, agreed to pay $1 million in restitution to the State of Oklahoma for hoarding surgical masks and selling them at "exorbitant" prices to the state. BRAIN

September 8, 2021

Exercise for 3 Minutes, Every Half-Hour, to Counter the Ill Effects of Sitting

Sitting for hours at a desk can play havoc with our metabolic health, contributing over time to high blood sugar and high cholesterol, even in people who otherwise seem mostly healthy. But a practical though small new study shows that standing up and moving every 30 minutes for about three minutes...

September 8, 2021

Lululemon Surges on Post-Pandemic Growth

Lululemon posted $1.45 billion in second quarter earnings, a 61% rise from the same period last year, when the pandemic had shuttered much of its in-person retail. The growth represented more than just a pandemic bounceback: Revenue was also up 64% from Q2 2019. FOS

September 8, 2021

American Women Offer Most Intriguing Storyline of 2021 Credit Union Cherry Blossom Ten Mile Run

September 8, 2021, Washington, DC: Jenny Simpson is the course record holder (4:16.1) and eight-time winner of the Fifth Avenue Mile — the farthest she’s ever raced on the roads. Jenny is also a three time Olympian (2008, 2012 and 2016 bronze medalist) and three time World Championship medalist (gold...

September 8, 2021

Cotopaxi Secures Growth Investment Led by Bain Capital Double Impact

Salt Lake City, UT – September 8, 2021 – Cotopaxi, an outdoor gear and apparel brand and Benefit Corporation, today announced that it has secured funding led by Bain Capital Double Impact, the impact investing strategy of Bain Capital. The investment will propel Cotopaxi’s global growth, sustainable products strategy, and...

September 8, 2021

Giro Launches New Latch MTB Shoes

(Sept 8, 2021 – Scotts Valley, CA) Giro Sport Design, the cycling world’s design leader, today announced the release of Latch, a brand new, all-mountain flat pedal shoe that incorporates breakthrough Mute™ Foam midsole technology and an innovative Tack™ Rubber outer sole compound that work together to greatly increase foot...

September 8, 2021

Kryptonite Lock Launches Comprehensive, Retailer-Focused Education Guide For E-Bike Users

Canton, MA, USA – Kryptonite®, a brand of Allegion and manufacturer of class-leading locks, lights and security solutions for the bicycle industry, has launched a comprehensive online and in-store resource guide to help e-bike owners maintain the security of their valued purchase. The guide, which will be displayed through in-store...

September 8, 2021

Running USA and The Running Event Announce Session Topics for the Race Director Track at 2021 Event

AUSTIN (Sept. 8, 2021) – Running USA is excited to partner with The Running Event (TRE) and provide standout industry programming relevant to events, sponsors, retailers and vendors during #TRE21, set for November 30 to December 2 in-person in Austin, Texas. Today, Running USA announces the content topics for five...

September 8, 2021

Alete™ Active Nutrition Announces Acquisition of Bonk Breaker® Nutrition in Continued Growth of Portfolio

San Francisco, Calif. — September 8, 2021 — Alete™ Active Nutrition is pleased to announce today the acquisition of Bonk Breaker® Nutrition, a long-time favorite nutrition brand among cyclists, runners, triathletes and professional sports teams. The acquisition is a great fit for both Alete Nutrition, formerly known as RoadRunnerTM Holdings and...

September 8, 2021

The TOUR DE FLORIANÓPOLIS from Southern Brazil’s beautiful and exotic islands arrives as an official virtual race competition on ROUVY

Florianópolis, Brazil / September 8th, 2021 - The enforced partnership between the Brazilian Virtual Cycling and ROUVY has a launch date now - September 11th - thanks to GPBrasil of Virtual Cycling – Tour de Florianópolis. The Island of Magic or ‘Floripa’, as it is commonly called by Brazilians, is...

September 8, 2021

Specialized Partners With Inaugural Race, Belgian Waffle Ride Kansas Products

San Diego, CA // Lawrence, KS - (September 8, 2021) – Monuments of Cycling, a premier cycling events producer, has partnered with Specialized on its inaugural Belgian Waffle Ride KS (BWR KS) event to be held on October 29 - 31, 2021 in Lawrence, Kansas. Specialized will be the Official...

September 8, 2021

Introducing Nuun Immunity3: Triple Pathway Immune System Support

SEATTLE, Washington, September 8, 2021 – Nuun, the leading hydration solution company, today announces the introduction of its latest product innovation: Nuun Immunity3. The powder formula quickly dissolves in water to replenish the body with a targeted blend of ingredients for rapid hydration and immune system support. Immunity3 will join...

September 8, 2021

US Trail Running Conference announces Diversity Scholarship for Trail Race Directors and Community Organizers

Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced an exciting new scholarship designed to bring more race directors and community organizers from underrepresented groups into the sport of trail running. This scholarship will provide complimentary passes for five trail race directors or...

September 7, 2021

Cotopaxi Launches Fall 2021 Collection

 Salt Lake City, UT. (Sept 7, 2021) – Outdoor gear and apparel brand and certified B Corp Cotopaxi, is excited to announce the release of their complete Fall 2021 Collection. In 2021, Cotopaxi is on track to assist 1 million people experiencing extreme poverty by the end of the year...

September 7, 2021

Ascent Protein Gains Distribution at Hannaford Supermarkets

DENVER, COLORADO - September 7, 2021 - Ascent, one of America’s fastest growing sports nutrition companies, announces distribution at Hannaford Supermarkets. Ascent Protein’s Recovery Water® is now available at 130 Hannaford’s supermarkets throughout the Northeast. Hannaford will carry Recovery Water® in Orange Mango, Fruit Punch and Pineapple Coconut flavors. Since...

September 7, 2021

On Launches Initial Public Offering

ZURICH, Sept. 7, 2021 /PRNewswire/ -- Swiss performance sportswear brand On announced today the launch of its initial public offering of 31,100,000 Class A ordinary shares. On is offering 25,442,391 Class A ordinary shares and certain selling shareholders are offering 5,657,609 Class A ordinary shares. In connection with the offering, On and...

September 7, 2021

Rock ‘n’ Roll Running Series Celebrates Its Return with The 2021 Heineken 0.0 Rock ‘n’ Roll Running Series Virginia Beach

 VIRGINIA BEACH, Va.  – Following a nearly 20-month COVID-19 induced hiatus, the Rock ‘n’ Roll Running Series returned over the weekend as eager Rock ‘n’ Rollers once again lined up at the start line for a Rock ‘n’ Roll Running Series event. On September 4 and 5, participants took to...

September 7, 2021

Pikes Peak APEX presented by Rockshox announces Partnership with Norwood Development

Colorado Springs, CO, September 7, 2021 – Sports Strategies announces a partnership between Norwood Development and Pikes Peak APEX. Well established as Southern Colorado’s most recognized real estate development company, Norwood joins The APEX as a founding sponsor for 2021. “We have a lot in common with Norwood, and it...

September 7, 2021

U.S. Athletes Set Record Marks in Tokyo, International Competition in 2021

COLORADO SPRINGS, Colo. – The United States put together a record-setting 2021 in international competition spanning the 2020 Olympic and Paralympic Games and World Triathlon Championship Series (WTCS) events. The U.S. led all countries with seven combined Olympic and Paralympic triathlon medals in Tokyo with three gold, three silver and...

September 7, 2021

Neurun Launches Visualization Platform for Runners

BOSTON – September 7, 2021 – Neurun, today announced an all-new pre-race visualization technology to help athletes mentally prepare for race day. Targeted at runners at all levels preparing for road and trail races, Neurun combines interactive video tours, terrain data, and motivational course strategy tips from local coaches to...