News Topics
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October 8, 2020
Equator Coffees, Boon and Sufferfest Beer Co. Announce The Weekender Bundle
Marin County, CA (October 8, 2020) - Today, Equator Coffees, GU Energy’s Boon and Sufferfest Beer Co. announce a limited edition bundle highlighting new products from all three Bay Area brands. From the start of the day beverage needs and snacks on the trail, to the liquid celebration at the...
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October 8, 2020
Ready.Set.MOVE. Prepares Runners Up for Fall Fitness, and Introduces Three New Partners
PITTSBURGH (October 8, 2020) – P3R, the creators of the Ready.Set.MOVE., is proud to announce three new brand partners that will be featured in this Fall’s iteration of their seasonal subscription box, including La Colombe Coffee, Bracoo, and GoNanas. All three partners are debuting in the Fall Ready.Set.MOVE. box with...
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October 8, 2020
Port Side Productions Introduces the Backcountry Marketing Podcast
Bellingham, WA – Oct. 8, 2020 –Port Side Productions is thrilled to present the Backcountry Marketing Podcast. The Backcountry Marketing Podcast dives deep with leaders of the outdoor industry to discuss the gritty details of their marketing, branding work, personal challenges, and latest adventures. In each episode, host and producer...
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October 8, 2020
Headsweats Releases Exclusive Collection to Support Breast Cancer Awareness
BOULDER, Colo. (Oct. 8, 2020) – Headsweats, the leader in high performance apparel and headwear, has partnered with the science-based advocacy organization Breast Cancer Prevention Partners to raise funds for breast cancer awareness by donating 20% of the sale price from their new exclusive collection of hats and apparel. “Headsweats firmly...
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October 8, 2020
USA Triathlon Teams Up with Marketing Consultant Jeremy Darlow to Help Elite Athletes Build Their Brands
COLORADO SPRINGS, Colo.— USA Triathlon today announced a new partnership with brand marketing consultant and author Jeremy Darlow to help USA Triathlon elite athletes develop and grow their personal brands. The organization is the first in the U.S. Olympic and Paralympic Movement to partner with Darlow, who has extensive experience...
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October 8, 2020
Registration Now Open for “Together, We Thrive: Actions for Change” Summit, a Free Virtual Learning Experience on Nov. 7
COLORADO SPRINGS, Colo. — USA Triathlon today announced the opening of registration for its first-ever “Together, We Thrive: Actions for Change” Summit, a free virtual event open to the entire multisport community on Saturday, Nov. 7. The summit will explore topics related to diversity, equity, inclusion and access in multisport...
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October 8, 2020
AI Endurance Training Platform PKRS Unveils Roster of Investors and Advisors
(Santa Monica, CA – October 8, 2020) — PKRS.AI, the artificial intelligence-enabled holistic training platform for endurance athletes, today unveils its full roster of investors and advisors, many of whom are stepping out into the public as PKRS evangelists for the first time. The roster includes some of the most...
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October 8, 2020
Phelps Brand Welcomes World Champion Swimmer Penny Oleksiak as Global Brand Ambassador
VISTA, Calif. October 8, 2020 — Phelps Brand today announced Canada’s youngest World Champion swimmer Penny Oleksiak is joining the team as an official global ambassador. As part of the Phelps Team, Oleksiak will train and compete utilizing the industry-leading range of products from training equipment to performance swim suits,...
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October 8, 2020
Litespeed Titanium Debuts New Watia Gravel Bike
Chattanooga, TN (October 8, 2020) — Litespeed unveiled the new Watia, bringing a new level of versatility—and innovative technical advances in titanium—to the ever-evolving gravel riding category. “The explosion of gravel excitement has been a healthy time both personally and professionally. What we’re expecting from our bikes has created a massive...
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October 7, 2020
Why Women Are Biking in Record Numbers in N.Y.C.
When the pandemic hit, the subways were emptied of wary riders and the streets were drained of traffic. Cycling suddenly seemed like a safer way to get around, so more women began using the city’s bike-share program, with the number of women biking surging by 147% in July compared with...
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October 7, 2020
ESPN Poised to Potentially Lay Off Hundreds
The economic shutdown caused by the pandemic is sparking painful fallout for media companies. ESPN could lay off hundreds of – sources pegged the potential number of job losses between 300 to 700 employees. The cuts will hit hardest the ESPN employees who work behind the camera, but some on-camera...
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October 7, 2020
Rock ‘n’ Road Trip Stops in the Midwest for Bose Rock ‘n’ Roll VR Chicago, Offering Participants a Virtual Tour of the Windy City with Half Marathon, 12K, 5K, and Remix Challenge
CHICAGO, Ill. / TAMPA, Fla. (October 7, 2020) – After last weekend’s Rock ‘n’ Roll VR® San Jose that saw more than 10,000 participants run virtual streets of Silicon Valley, the Rock ‘n’ Road Trip tour bus makes its way to Chicago, Illinois for a date with a recently retired...
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October 7, 2020
The IRONMAN Group expands Trail Running Portfolio with acquisition of mozart 100 Race in Austria
SALZBURG / LONDON / TAMPA (October 7, 2020) – Today, the IRONMAN Group announced it has acquired the mozart 100® trail running event, held annually in the Austrian city of Salzburg, birthplace of the world-renowned Austrian composer and the event’s namesake. It is the first major trail-running event in Europe owned by...
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October 7, 2020
Ride for Racial Justice Announces Final Ride of 2020 in Colorado Springs
DENVER (Oct. 7, 2020) – Ride for Racial Justice today announces its fourth and final ride-event of the season, to take place on Saturday, October 10 in Colorado Springs, Colo. As consistent with all three past events in Denver, Boulder and Fort Collins, this ride will aim to rally support...
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October 7, 2020
Live Feisty Media Launches Hit Play Not Pause – a Feisty Menopause Podcast
Victoria, BC— October 7, 2020. Live Feisty Media is releasing its 6th podcast, this time tackling the long-ignored subject of performance during menopause and beyond. The podcast is designed for active women who want to optimize their performance and feel fit and strong during their peri- and post- menopausal years,...
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October 7, 2020
10th Anniversary GFNY NYC World Championship Jersey
NEW YORK CITY – The unveiling of GFNY’s 2021 Championship jersey showcases a new style, a brand-new fabric and nod towards GFNY’s trademark color, fluo green. The 2021 Championship jersey will commemorate the 10th edition of GFNY World Championship NYC on May 16th, 2021. Like all official GFNY Apparel, it...
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October 7, 2020
Run Austin Virtual Series Launches Fourth Event, Makin’ Music 5-Miler
AUSTIN, Texas, October 7, 2020 - In July, the Ascension Seton Austin Marathon presented by Under Armour and 3M Half Marathon presented by Under Armour created the Run Austin Virtual Series. Everyone is invited to participate in the 6-month-long virtual series. The events provide monthly milestones as participants train for...
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October 7, 2020
Alistair Brownlee Joins Incus Performance as Investor and Strategic Advisor
INCUS Performance are delighted to announce that Alistair Brownlee, one of the most high-profile triathletes of recent decades, has invested in the company and will sit as a strategic advisor. With his extensive triathlon background, Alistair will be well positioned to provide knowledge for both new product features and business...
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October 6, 2020
Emerald Holding Launches Stock Buyback Plan
Emerald Holding Inc., the parent of Outdoor Retailer, Surf Expo and other trade shows, announced that its Board of Directors has approved the repurchase of up to an aggregate of $20 million of its common stock. The repurchases will be on the open market at prevailing market prices, and will continue...
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October 6, 2020
New Study Predicts Marathon Performance from Wearable Data
Scientists from France and Finland have come up with a way to make predictions from smart-watch data logged during the last six months of an athlete’s training. They use mathematical models to accurately predict marathon times — and when someone is overtraining. Read more on Podium Runner.
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October 6, 2020
TV helicopter causes freak crash in Giro d’Italia finale
Two riders from Italian team Vini Zabu-KTM were caught up in a freak crash during Tuesday’s stage 4 of the Giro d’Italia after a wind blast from a low-flying helicopter blew metal barriers into the road. The crash happened in the final meters of the 140-kilometer stage from Catania to...
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October 6, 2020
New Running Industry Diversity Coalition Pushes for Equity and Inclusion
Two runner-activists, Verna Volker and Alison Mariella Désir, have been working to make the running community more inclusive, through founding Native Women Running and Harlem Run, respectively. They teamed up with six others and created the Running Industry Diversity Coalition to fight systemic racism in the running community and running...
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October 6, 2020
Now Live on Kickstarter — Milo: The Action Communicator
SAN FRANCISCO, October 6, 2020— Milo™ (MY-low), the hands-free, phone-free group communicator wearable device that operates sans Wi-Fi or cell signal, launches its Kickstarter campaign today to begin taking pre-orders. The Milo Kickstarter campaign is at: https://www.okmilo.com/kickstarter Milo is the walkie-talkie revolutionized and reimagined on an advanced technology software and hardware...
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October 6, 2020
The Digital Swiss 5 organized by Tour de Suisse, ROUVY, and Velon, wins the prestigious Digital Communication Award 2020
The situation around the coronavirus pandemic this spring called for a new approach to cycle racing, for professional teams and the many fans around the world. A platform was required to deliver a professional sporting event, while at the same time complying with the epidemic regulations of all countries. Based...
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October 6, 2020
Taiga Coolers Unveils First Sustainably-Built, Hard-Sided Cooler
MESQUITE, Texas (Oct. 6, 2020)- Taiga Coolers, the American-made, veteran-owned brand known for crafting customizable, high-performance coolers, is proud to officially announce the launch of its sustainably-built cooler, the Taiga Terra. Developed with a plant-based polymer, the Taiga Terra cooler is the first of its kind on the market, and...
