News Topics
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April 7, 2022
Plantiga launches a data-driven membership program giving individual athletes access to the advanced technology and coaching used by professional athletes and teams.
VANCOUVER, BC /ENDURANCE SPORTSWIRE/ - Plantiga, a movement diagnostics company, today launched its exclusive membership program designed for goal-driven athletes who use impact-based activities, such as running and jumping in their training and competition. Plantiga's proprietary technology, data analytics, and personalized coaching allow athletes to reduce and recover from injury...
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April 6, 2022
Boston Marathon excludes runners residing in Russia, Belarus
Athletes from Russia and Belarus previously accepted to compete in this year's Boston Marathon who are currently residing in either country will no longer be allowed to participate, the Boston Athletic Association announced Wednesday. The exclusion from the world's oldest annual marathon also extends to athletes previously accepted into the...
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April 6, 2022
New study says high cushioned shoes improve exercise performance
Results indicate that a high cushioned shoe may not only improve your recovery but also benefit your performance in the absence of muscle damage. Canadian Running Magazine
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April 6, 2022
IFit Withdraws IPO Following Postponement In October
NordicTrack brand owner iFit Health & Fitness Inc. is scrapping its plans for an already postponed initial public offering, according to a filing with the Securities and Exchange Commission on Wednesday. MarketWatch
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April 6, 2022
Teens Rank Nike and Lululemon Among Their Top Brands
The majority of the 7,100 teens across 44 states who responded to Piper Sandler’s 43rd semi-annual spending survey this spring voted for Nike as their top footwear and apparel brand. In apparel, Nike garnered 30% of the vote, followed by American Eagle at 7%, and Lululemon at 5%. Nike’s share...
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April 6, 2022
Be Good and Be GU’d at Sea Otter and Beyond
BERKELY, Calif. /ENDURANCE SPORTSWIRE/ – GU Energy Labs is thrilled to be working with the Be Good™ Foundation at the Sea Otter Classic and future events, including Rebecca’s Private Idaho, during the 2022 riding season. Longtime GU Team ROCTANE Athlete and partner, Rebecca Rusch founded the Be Good Foundation to enrich...
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April 6, 2022
ShowcasedWahoo and The IRONMAN Group Announce Multi-Year Partnership to Shape The Future of Endurance Sports and Connected Technology Globally
ATLANTA, Ga. / TAMPA, Fla. (April 6, 2022)/ENDURANCE SPORTSWIRE/ – Wahoo, a leading fitness technology company, and The IRONMAN Group, the largest operator of mass participation sports in the world, announced today a multi-year enterprise-wide partnership that brings two of the biggest innovators in endurance sports together. The deal makes Wahoo...
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April 6, 2022
Anderson’s Maple Syrup Joins Grandma’s Marathon as Major Sponsor
(DULUTH, MINN.) /ENDURANCE SPORTSWIRE/ – Grandma’s Marathon – Duluth, Inc. today is announcing a sponsorship agreement with Anderson’s Maple Syrup that makes the Wisconsin-based company the event’s official racecourse energy supplier. PURE FUEL, a single-serving packet of maple syrup, will now be available to runners during both Grandma’s Marathon and...
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April 6, 2022
The Vermont Gran Fondo joins the Gran Fondo National Series
(Gettysburg, PA – April 6, 2022) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series (GFNS) is proud to announce the Vermont Gran Fondo as a series partner-event, which creates the opportunity for riders at Vermont Gran Fondo to earn Series points and qualify for the USA Cycling Gran Fondo National Championships....
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April 6, 2022
World’s highest bike race: GFNY Peru in the Andes this Sunday
New York City (April 6, 2022) /ENDURANCE SPORTSWIRE/ - As race season commences, GFNY Endurance Sports Series continues with the second GFNY Peru this Sunday, April 10. The host village of Cusco is an old Incan city located in the Peruvian Andes. The course crosses archaeological Incan ruins and landscapes,...
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April 6, 2022
iFIT Announces “Summit Push” 12-Hour Endurance Hiking Event to Celebrate National Trails Day at Snowbasin Resort in Utah
(LOGAN, Utah, April 6, 2022) /ENDURANCE SPORTSWIRE/ – iFIT, a global leader in connected fitness software, content, and equipment, today announced the iFIT Summit Push, a community-building endurance hiking experience for athletes of all levels to celebrate National Trails Day on Saturday, June 4. The iFIT Summit Push is a...
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April 6, 2022
The RunnerBox and RiderBox Help Athletes Spring into Action with their Latest Edition
/ENDURANCE SPORTSWIRE/ - The RunnerBox and RiderBox have released the newest of their subscription series, the Spring Edition. Shipping throughout April and May, the Spring Edition features gear and nutrition thoughtfully curated to help athletes make their spring training and racing as successful as possible. From race fuel to muscle...
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April 6, 2022
Record-Setting ALS Athlete Launches the 50for50 Challenge to Celebrate Completing 50 Marathons in 50 States
RALEIGH, N.C. /ENDURANCE SPORTSWIRE/ - As Andrea Lytle Peet draws closer to becoming the first person with ALS to complete 50 marathons and 50 states, the Team Drea Foundation is launching a unique customizable wellness challenge to raise funds for ALS research. The 50for50 Challenge, which begins on April 8,...
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April 5, 2022
Flexia Raises $4 Million In Funding Round
Flexia, the at-home Pilates start-up, announced a $4 million seed round led by ADvantage, an early-stage VC fund investing in tech companies involved in sports, fitness, health, and gaming. Other strategic investors in the round include Phoenix Capital Ventures, Techstars, and Calm Ventures. SGB Media
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April 5, 2022
Lululemon Taps Adidas, Nike Veterans for Key Footwear Roles as Brand’s New Shoe Biz Threatens Industry Giants
Lululemon announced the appointments of Simon Atkins to the role of SVP of footwear and Phil Dickinson to the role of SVP and global creative director. Atkins joins Lululemon after a 25-year stint at Adidas, where he most recently served as SVP and GM of global basketball and U.S. sports....
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April 5, 2022
Professional Triathletes Organisation Announce Partnership with Challenged Athletes Foundation at Los Angeles PTO Pro Am
4th April 2022, LONDON /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) today announced its partnership with the Challenged Athletes Foundation (CAF) at this year’s Herbalife24 Triathlon Los Angeles event on Sunday, May 15, 2022. The new PTO Pro Am Series features Challenged Athletes competing alongside PTO Professionals and celebrities...
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April 5, 2022
RaceRaves Crowns Flying Pig Paycor Half America’s Favorite Half Marathon
Los Angeles, CA (April 5, 2022)/ENDURANCE SPORTSWIRE/ – Squeal loud and proud Cincinnati, because your Flying Pig Paycor Half Marathon has captured the title of America’s Favorite Half Marathon for 2022 after bringing home the bacon in the fifth annual RaceRaves March Lunacy tournament. To give avid runners a tournament of...
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April 5, 2022
U.S. Olympian Aliphine Tuliamuk Returns to Pittsburgh for the UPMC Health Plan Pittsburgh Half Marathon, Her First Race Since Tokyo Olympics
PITTSBURGH, PA (April 5, 2022)/ENDURANCE SPORTSWIRE/ – U.S. Olympian Aliphine Tuliamuk will return to Pittsburgh to run her first race since the Tokyo Olympics at this year’s UPMC Health Plan Pittsburgh Half Marathon, scheduled for Sunday, May 1. Pittsburgh has consistently been a stepping stone on Tuliamuk’s running career journey....
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April 5, 2022
The Running Event Introduces New Peer Mentorship Program for Run Specialty Professionals
PORTLAND, Maine (April 5, 2022)/ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run specialty conference and trade show, today launched the TRE Peer Mentorship Program. The initiative will facilitate meaningful relationships between run specialty retailers while supporting peer learning and professional growth. “Knowledge sharing and mentorship is so important...
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April 5, 2022
Nike retains title as world’s most valuable apparel brand while luxury brands boom after COVID-19
Changing consumer and industry pressures are changing the appearance of the apparel industry as sports and luxury clothing brands surge, and cheap fast-fashion brands contract, according to a new report from leading global brand consultancy, Brand Finance. The new report finds that amongst the top 50 apparel industry brands, the...
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April 5, 2022
How This Simple Breathing Exercise May Improve Your Endurance
When you’re working out, you may be neglecting one group of muscles that can be key to your performance: those that help you breathe. New research presented at the American Physiological Society annual meeting at Experimental Biology 2022 finds the benefits of certain muscles that control our breathing may extend...
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April 5, 2022
Velous Footwear Launches Its First Line of Sandals Designed to Optimize Athlete Recovery
PORTLAND, Ore., April 5, 2022 /ENDURANCE SPORTSWIRE/ – Velous Footwear, founded by three footwear industry veterans from the athletic and outdoor industries, has launched its first line of sandals designed to promote and optimize active recovery for athletes of all levels. Created to help feet, ankles, knees and legs recover...
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April 5, 2022
GO! St. Louis Marathon Weekend Returns in Full Force
ST. LOUIS (April 5, 2022) /ENDURANCE SPORTSWIRE/ - The GO! St. Louis Marathon Weekend brought St. Louis' favorite running tradition back to the city streets, historic landmarks, and beautiful parks of downtown St. Louis on April 2-3, 2022. The 22nd annual Marathon Weekend included races and festivities for everyone in the...
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April 5, 2022
Lightbox Registrations Partners with RunSignup for Future of Race Registration
April 5, 2022 - Waltham, MA and Moorestow, NJ /ENDURANCE SPORTSWIRE/ - Lightbox Registrations, a registration provider in the Northeast United States, and RunSignup, the endurance event industry’s leading technology and registration provider, announce their strategic partnership. Lightbox Registrations is officially migrating its registration customer base to RunSignup’s platform for...
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April 5, 2022
Hands-Free Running Stroller Now Available Through Road Runner Sports
Bend, OR - April 5, 2022/ENDURANCE SPORTSWIRE/ – KidRunner, the first-of-its-kind hands-free running stroller is now available at RoadRunnerSports.com. The product retails for $748.99. KidRunner is the lightest weight, highest performing, multi-terrain running stroller on the market. It is designed for kids 6 months to 4.5 years old. KidRunner’s innovative design...