News Topics
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March 30, 2022
woom Launches First-of-its-Kind Urban Lifestyle Bike for Kids
March 30, 2022 - AUSTIN, TEXAS /ENDURANCE SPORTSWIRE/ - woom bikes, the fastest-growing kids’ bike brand in North America, today launches the woom NOW, a lightweight urban commuter and cargo-bike hybrid, built specifically for kids. The woom NOW is a fully loaded, highly versatile bike with a new take on frame...
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March 30, 2022
Ahead of listing Felt parent adds 50% bike and 37% e-Bike growth
In its full year 2021 report, new Felt Bicycles parent Pierer Mobility has seen pedal powered bike sales rise by 50% and electric bikes register a 37% year-on-year uptick. Now selling three times the number of electric bikes than it does pedal cycles, at 76,916 units versus 25,837 units in...
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March 30, 2022
Will VR Change What’s Expected of At-Home Exercise Bike Workouts?
VR can make a lot of changes to your average workout routine. People are always looking for the next big workout trend, which will keep them engaged and strengthening their bodies. With VR a dancer can be in the club in the middle of the day, sipping on a water...
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March 30, 2022
IRONMAN Foundation and Challenged Athletes Foundation to Host the Fourth Junior Seau Adaptive Surf Clinic in Oceanside
OCEANSIDE, Calif. / TAMPA, Fla. (March 30, 2022)/ENDURANCE SPORTSWIRE/ - With the kickoff of the 2022 North America IRONMAN season at Athletic Brewing IRONMAN® 70.3® Oceanside triathlon on Saturday, April 2, the IRONMAN® Foundation will distribute more than $30,000 in charitable giveback to nonprofit initiatives and groups in the greater Oceanside...
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March 30, 2022
The Tour of The Alps Goes Virtual – #LIVEUPHILL CHALLENGE on ROUVY
Trento, Italy / March 30, 2022/ENDURANCE SPORTSWIRE/ - The Italian Alps are among the world’s most admired mountains and perhaps the most coveted for those who love to ride for business or pleasure. The Alps need no introduction for cyclists from all over the world, and the images and awe inspired...
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March 30, 2022
Enduro Bearings to Host Daily Service Clinics at Sea Otter, Introduce Maxhit™ BB
Oakland, California (March 30, 2022)/ENDURANCE SPORTSWIRE/ - Enduro Bearings is gearing up for a big weekend at the Sea Otter Classic bike festival in early April at Laguna Seca Raceway in Monterey, California. Following the recent launch of its groundbreaking Mechanics Ambassador Program, Enduro will host live bearing removal/replacement demonstrations with...
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March 30, 2022
Elite Runners Lead Mass Celebration Of The Runners’ Rite Of Spring At The 2022 Credit Union Cherry Blossom Ten Mile
March 30, 2022, Washington, DC /ENDURANCE SPORTSWIRE/ - Credit Union Cherry Blossom Run (CUCB) organizers are looking forward to welcoming a full field of runners back to the Washington Monument Grounds this coming Sunday, April 3, for the 49th running of the classic 10-mile race and its younger sibling, the 5K Run-Walk....
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March 30, 2022
ShowcasedEVENT INSIGHTS: Event Sponsorship – The Do’s and Don’ts on How To Find a New Sponsor for Your Event
Whether you’re hosting an in-person or hybrid event, partnerships with event sponsors can be exceptionally beneficial. They can help with the cost of the event, boost brand awareness and image, and increase an event's registration numbers. The benefits for sponsors are similar. Sponsoring your event can increase awareness of their brand...
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March 30, 2022
Registration Open for the 2022 Fleet Feet Liberty Mile
PITTSBURGH (March 30, 2022)/ENDURANCE SPORTSWIRE/ - Registration is now open for the 2022 Fleet Feet Liberty Mile, Downtown Pittsburgh’s only night time road race, scheduled for July 22. The one-mile road race showcases a variety of fitness levels, from first-time runners to Olympians, and is consistently named “one of America’s most...
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March 30, 2022
2022 NYCRUNS Brooklyn Marathon & Half Marathon Expo Presented By adidas Set for April 21, 22, 23 at Industry City, Brooklyn
Brooklyn, NY, March 30, 2022 /ENDURANCE SPORTSWIRE/ - NYCRUNS, a popular organizer of running events throughout New York City, announced today that the 2022 NYCRUNS Brooklyn Marathon & Half Marathon Expo Presented By adidas will take place over three days, April 21 – April 23, at Industry City, Brooklyn. The Expo space...
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March 30, 2022
BikeExchange Offers Retail and Manufacturing Clients Free CDB Report
Asheville, North Carolina (March 30, 2022) /ENDURANCE SPORTSWIRE/ - In the second of their good-faith outreach to existing and potential clients, online bike marketplace BikeExchange (BEX) is again offering added value for its membership: All current and new North American based BEX clients will receive the eagerly awaited Cost of Doing Business...
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March 30, 2022
Supersapiens Welcomes Australian Olympian and Professional Cyclist Rachel Neylan as Advisor and Ambassador
ATLANTA /ENDURANCE SPORTSWIRE/ - Supersapiens, which develops products and insights to drive positive behavior change and unlock better performance and recovery, is energized to announce that Rachel Neylan has joined the company as both an advisor and ambassador. Supersapiens is powered by Abbott’s Libre Sense Glucose Sport Biosensor and hopes this new...
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March 30, 2022
IRONMAN Foundation Expands its Race For Change Diversity Initiative at the Grassroots Level with New Partnerships
TAMPA, Fla. (March 30, 2022)/ENDURANCE SPORTSWIRE/ - The IRONMAN® Foundation today announced partnerships with Black Kids Swim®, Black Runners Connection, and Major Taylor Cycling Club to build awareness and expand outreach in support of its Race For ChangeTM diversity initiative. The IRONMAN Foundation and the three affinity sports clubs will...
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March 29, 2022
Lululemon’s First Footwear Range Could Be ‘Another Market Game Changer,’ NPD Data Shows
NPD Group is banking on the success of Lululemon’s new footwear range. According to Matt Powell, NDP’s VP and senior industry advisor for sports, strong loyalty to the brand’s apparel will likely carry over to footwear and the category has the “potential to be another market game changer.” This insight comes...
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March 29, 2022
lululemon athletica inc. Announces Fourth Quarter and Full Year Fiscal 2021 Results; Board of Directors Authorizes $1.0 Billion Stock Repurchase Program
ANCOUVER, British Columbia - lululemon athletica inc. (NASDAQ:LULU) today announced financial results for the fourth quarter and fiscal year ended January 30, 2022. Calvin McDonald, Chief Executive Officer, stated: "2021 was another successful year for lululemon, which speaks to the enduring strength of our brand and our ability to deliver...
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March 29, 2022
Want to Become a Professional Trail Runner? This New Program Might Be Your Chance
The program will provide two-year contracts with The North Face to 15-20 climbers, alpinists, skiers, snowboarders, and trail runners, providing expedition funding, apparel, equipment, education about the roles of a professional athlete (i.e. pitching expedition ideas for funding and engaging with one's community), and one-on-one mentorship with established athletes for...
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March 29, 2022
Strava announces three-year partnership with Tour de France and Tour de France Femmes avec Zwift
The Tour de France and the Tour de France Femmes avec Zwift will ‘come to life’ inside the Strava app with a content hub dedicated to telling the story of the riders through their daily activity uploads and photos. Fans will be able to go inside Segments and relive the...
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March 29, 2022
ASICS Experiment Reveals Just One Week of Physical Inactivity Has a Similar Impact as a Week of Broken Sleep on Our State of Mind
Today, the impact of physical inactivity on our mental state has been revealed for the first time in the Mind Racei – an ASICS experiment in which regular exercisers paused their normal fitness routines for one week. The impact on their state of mind was found to be similar to...
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March 29, 2022
ShowcasedParity welcomes Group 1001 as majority stakeholder, partner in promoting elite women athletes
NEW YORK (March 29, 2022) /ENDURANCE SPORTSWIRE/ - In a bold step to create lasting and meaningful change in women’s sports, Group 1001 will become a majority stakeholder in Parity, a startup created for both elite women athletes and their fans to combat gender pay inequities in professional sports. As...
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March 29, 2022
Cannes rolled out the red carpet for GFNY
NEW YORK CITY, March 29, 2022/ENDURANCE SPORTSWIRE/ - GFNY Cannes was the first of six GFNYs in France in 2022. Racers tackled 111 km with 2013m of climbing from the glitzy coast of Cannes, through the curvy and hilly hinterland roads with two important climbs and back to the coast....
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March 29, 2022
Wild Health Named the Official and Exclusive Healthcare Provider of Spartan Race U.S.
BOSTON, MASS. (March 29, 2022)/ENDURANCE SPORTSWIRE/ - Spartan, the world's leading endurance sports and extreme wellness brand, announced Wild Health will be the official and exclusive healthcare provider of Spartan Race U.S. through March 2023. “Wild Health’s unique data-driven approach makes everyday athletes feel like pros and we’re excited that...
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March 29, 2022
Bike Club Strava Club opens up to every rider, everywhere
/ENDURANCE SPORTSWIRE/ - Bike Club has opened up their Strava Club for everyone to join, giving that platform’s global community access to Bike Club’s contests and more. “We made Bike Club to be inclusive and open to every cyclist, everywhere,” says cycling artist Rich Mitch. “Opening up our Bike Club...
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March 29, 2022
Gnarly Nutrition joins as a partner for Women’s Epic Race, a new all-female trail race series
Salt Lake City, UT (March 29, 2022) /ENDURANCE SPORTSWIRE/ - Gnarly Nutrition is thrilled to announce its partnership with Women’s Epic Race, the first trail race in Utah created specifically for all levels of adventure-seeking women. Gnarly specializes in hydration and supplement solutions for athletes, and the brand’s dedication to...
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March 29, 2022
InsideTracker x Apple Watch, Better Paired Together to Deliver Personalized Health Insights, Science-Backed Guidance for Human Optimization
CAMBRIDGE, Mass. /ENDURANCE SPORTSWIRE/ - March 29, 2022— InsideTracker, the leading truly personalized performance and nutrition system, today announced the availability of Apple Watch integration on its top-performing iOS personalized health app. By bringing together blood biometrics, DNA insights and Apple Watch data including workouts, daily activity, resting heart rate (RHR)...
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March 28, 2022
Altra Launches Premium Road Racing Shoe
DENVER (March 28, 2022) /ENDURANCE SPORTSWIRE/ - Altra, a leading innovator in performance running, today announces its Vanish Carbon road racing shoe, highlighting a new speed category for the brand. Weighing in at just 6.2 ounces (W’s size 8.5) with a plush 33mm of stack height, the Vanish Carbon proves...