News Topics

January 20, 2021

A-Squared Bikes Hires SIMBOL Communications as PR Agency of Record

Lake Oswego, Oregon (January 20, 2021) — After making a name for itself over the last few years as a direct-to-consumer purveyor of high-quality but affordably priced triathlon and aero road bikes,  A-Squared Bikes (A2) has partnered with the long-time bike-industry insiders at SIMBOL Communications as their PR agency of...

January 20, 2021

deboer wetsuits partners with Ironman 70.3 World Record Holder Kristian Blummenfelt

Stamford, CT, Release: January 20, 2021. deboer wetsuits is thrilled to announce a multi-year partnership with Kristian Blummenfelt. At only 26 years-old Blummenfelt has already set the Ironman 70.3 World Record (3:29:04), won the WTS Grand Final, and represented Norway at the 2016 Olympics. deboer wetsuits is very excited that Blummenfelt has chosen...

January 20, 2021

Challenge Family and ABUS conclude three-year agreement

In a year in which the safety of athletes plays a more prominent role than ever before, CHALLENGE FAMILY and ABUS are more than satisfied to announce a three-year partnership to take athletes' safety to the next level. This safety that comes with this partnership logically has nothing to do with the...

January 20, 2021

RunSignup | GiveSignup Releases Photos 2.0 to Increase Participant Engagement

RunSignup | GiveSignup has released the 2.0 version of their free photo platform for endurance events and nonprofit ticket events. With hybrid events (those with both in-person and virtual elements) overtaking the 2021 event scene, Photos 2.0 creates a central hub for an event celebration including all participants. The free...

January 20, 2021

Running USA 2020 Global Runner Survey Results Highlight Runners’ Desire to Return to Live Events

(January 20, 2021) – There was no question of the devastating impact of the COVID-19 pandemic on the running industry. But the good news is that most runners are looking forward to racing in person again this year. That’s just one top takeaway from the 2020 Global Runner Survey. Results...

January 20, 2021

Zwift Appoints YuChiang Cheng As Chief Product Officer to accelerate its product and customer experience

(LONG BEACH) - Zwift, the online training platform for cyclists, runners and triathletes worldwide, has today announced the appointment of YuChiang Cheng who joins as Chief Product Officer where he will own the end-to-end customer experience of Zwift’s products; driving customer value, innovation and quality. Cheng will lead Product Design...

January 20, 2021

The Trans-Texas Virtual Run is Back for 2021 with Two Additional Distance Challenges and More Ways to Participate

Houston, Texas – Trail Racing Over Texas (TROT), the largest trail racing company in Texas and host of the epic Trans-Texas Virtual Run announces that Trans-Texas is back and is better than ever. The 2021 version of this event adds a new “River to River” (North to South) route and...

January 20, 2021

Race Roster introduces ability to collect waiver signatures from participants who did not register themselves

London, ON (Wednesday, January 20, 2021) - Race Roster has introduced the ability to allow participants who did not register themselves to sign their own waiver outside of registration. “We often see people completing a registration for someone else, or participants who are registering themselves and multiple other people in...

January 20, 2021

Wattbike announce integration with virtual cycling platform ROUVY

Wattbikers are now able to connect their Atom, AtomX, Nucleus, Pro or Trainer with the ROUVY app to benefit from an immersive indoor cycling experience. With easy connectivity to ROUVY’s popular smart training app, the Wattbike Atom and AtomX smart bikes automatically adjust resistance to mimic the feel of real-world...

January 20, 2021

EnMotive Announces America’s Shamrock Run as way to Help Support the Endurance Industry

Jan 20, 2021 (Chicago, IL)– EnMotive, the leading provider of full-service solutions for the event industry, is excited to announce America’s Shamrock Run – a virtual event focused on leveraging EnMotive’s resources to help support organizations impacted by the pandemic. Following the success of the Virtual America’s Turkey Trot, in...

January 19, 2021

How Covid-19 Has Permanently Changed the Fitness Industry

Virtual classes and mental health options were turbocharged by the pandemic. Gym chain executives expect that to continue. Bloomberg

January 19, 2021

Shimano takes over neutral support at Tour de France

Shimano will be taking over the neutral support role at the Tour de France and other marquee races in 2021, replacing longtime partner Mavic that began race support with its distinctive yellow vehicles in the 1970s. VeloNews

January 19, 2021

2021 Spartan World Championship in Abu Dhabi Offers $115,000 USD Prize Purse for Elite Endurance Athletes

BOSTON, Mass. (January 19, 2020) –  SPARTAN®, the world’s leading endurance sports and extreme wellness brand, has announced a $115,000 USD prize purse for the 2021 Spartan World Championship™, taking place December 3-5, 2021 in Abu Dhabi, UAE. The purse will be split evenly across the men’s and women’s fields,...

January 19, 2021

Endurance Exchange Industry Conference Starts Thursday

COLORADO SPRINGS, Colo.— The second annual Endurance Exchange, an industry-wide conference for endurance sports, will take place as a virtual event this Thursday, Jan. 21, through Saturday, Jan. 23. More than 800 race directors, coaches, brands and retailers, medical professionals, athletes and others in the multisport community set to attend....

January 19, 2021

USA Triathlon Dives in with Zone3 as Exclusive Swimwear Partner Through 2024

COLORADO SPRINGS, Colo.— USA Triathlon today announced a partnership with Zone3 as the organization’s Exclusive Swimwear Partner through 2024. Zone3 will provide open water accessories, goggles, swimwear, swim accessories, transition packs and bags to athletes on the U.S. National Team and Toyota U.S. Paratriathlon National Team and will also support...

January 19, 2021

LIV Cycling Grows Commitment to Women in Professional Cycling

NEWBURY PARK, Calif. (Jan. 19, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today announced the expansion of Liv Racing and their 2021 roster, officially welcoming Linda Indergand (SUI), Sarah Hill (RSA), and Dani Johnson (USA) to the team. This news comes on the heels...

January 19, 2021

STREAKING in 2021! Mermaid Series kicks off the new year with a NEW virtual challenge hosted on Sodisp.com

San Jose, CA (January 19, 2021) The Mermaid Series, a women’s focused triathlon and running race series kicked off the new year with a NEW virtual challenge where participants STREAK together consecutive days of movement. Hosted on Sodisp.com, the innovative challenge encourages participants to log 30 minutes or 60 minutes...

January 19, 2021

CTS Welcomes 5 New Coaches Specializing for Ultrarunning, Triathlon, and Cycling

(Colorado Springs, January 19, 2021) – CTS, a pioneer in the endurance coaching and camps industry, today announced five new additions to their staff of 50+ professional coaches. Patrick McGlade, Jackson Brill, Tamara Kozulina, Matthew Wisthoff, and Harley Nunan bring unique strengths to the CTS Coaching Staff and are available...

January 19, 2021

Race to Equality 5K, 10K, Half Marathon and 54-mile challenge returns to make a difference and unite for change

Portland, OR The virtual Race to Equality Walk/Run was launched in 2020 with a mission to do something tangible, positive and impactful to reduce racial inequality in our community. In its inaugural year, the event had 346 participants and raised over $5000 for educational scholarships for local youth of color. In...

January 18, 2021

Update on the 2021 Race Season

After speaking to dozens of race organizers, influencers on the ground in key regions, and after having polled Slowswitch readers, here is their best current guess on the landscape of triathlon for 2021. Slowswitch

January 18, 2021

Kristin Armstrong and Partners to Launch Women’s Cycling Lifestyle and Coaching Community

BOISE, ID - January 18, 2021 - Co-founded by mom, wife, entrepreneur, coach, and 3-time Olympic gold medalist, Kristin Armstrong, KX3 Lifestyle + Coaching (KX3) officially launches on Tuesday, January 19 at 6:10 a.m. PST / 7:10 a.m. MST in conjunction with a new weekly KX3 Women’s Freestyle Group Training Ride...

January 18, 2021

Tour of Sufferlandria Raises Funds for The Davis Phinney Foundation for Parkinson’s

Mythical Nation, Worldwide — Oh we are so ready for this. The 2021 virtual Tour Of Sufferlandria is ready to launch. Join The Wahoo SUF Training app and the Davis Phinney Foundation’s Team DPF for a week of inspiring (and challenging) indoor cycling workouts and a great event to raise...

January 16, 2021

Here’s why Joe Biden might not have his Peloton bike in the White House

Indoor training bike's camera, microphone and internet connection could pose security risk, say experts. VeloNews

January 15, 2021

Gainful Receives $7.5 Million in Series A Funding

Gainful, which offers personalized subscriptions for protein powder blends and hydration products, received the funding led by BrandProject and Courtside Ventures, with participation from AF Ventures, Round13 Capital, Barrel Ventures and the founder of Polaris Sports. Front Office Sports

January 15, 2021

RRW: Boston Marathon Race Director Now Directing Mass Vaccination Sites

With mass-participation running events on hold, longtime Boston Marathon race director Dave McGillivray has shifted his event-organizing skills to perhaps the most important race of the 21st century: getting every American vaccinated against COVID19, aiming to vaccinate a whopping 7,000 people a day. Lets Run