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January 24, 2020
Triathlete Magazine Announces New Editor-in-Chief
Journalist and pro triathlete Kelly O’Mara will become the next EIC of the iconic multisport brand. Boulder, Colorado, USA — January 24, 2020 — Triathlete Magazine has named Kelly O’Mara as the brand’s next Editor-in-Chief. O’Mara will work closely with the Triathlete team and the Pocket Outdoor Media team to maximize Triathlete’s...
January 24, 2020
CHALLENGE FAMILY World Bonus returns in 2020: pro field will battle for 150.000 dollar
Just after ending CHALLENGE FAMILY's 2019 World Bonus last December with amazing winners Pieter Heemeryck and Radka Kahlefeldt, pros can already look forward to the next season of this rankings with again a USD 150.000 end-of-season bonus, which will be paid five deep across both men and women. Athletes can earn...
January 24, 2020
Surf City Marathon Announces Partnership with Kona Brewing Company
Hawaii's favorite craft brewery to celebrate the Aloha Spirit with more than 17,000 runners at the Finish Line in February Huntington Beach, Calif. – January 24, 2020 - Get ready to lace up your running shoes, Orange County, and don’t forget your sunscreen, because Kona Brewing Company will be waiting...
January 24, 2020
Austin Marathon Announces Third Round of Accepted Elite Runners
Race weekend prize purse totals $23,200 AUSTIN, Texas, January 24, 2020 - The Ascension Seton Austin Marathon presented by Under Armour introduces the third round of accepted athletes for 2020. This program, in its fourth year, creates a competitive field of elite male and female runners while discovering emerging talent,...
January 24, 2020
Columbia Threadneedle Investments Boston Triathlon Announces 2020 Race
Boston’s Only Triathlon set for August 1-2, 2020, Registration Now Open BOSTON – January 23, 2020 – ethos, the mass participation event organization that produces the Columbia Threadneedle Investments Boston Triathlon, announced today the 12th annual event will be held August 1-2, 2020. Registration is now open for Boston’s only...
January 24, 2020
Herbalife Nutrition Announces JDRF as the Official Nonprofit Partner of the 2020 Herbalife24 Triathlon Los Angeles
LOS ANGELES – Herbalife Nutrition (NYSE:HLF), a premier global nutrition company, today announced JDRF (formerly the Junior Diabetes Research Foundation) as the official nonprofit partner of the 2020 Herbalife24 Triathlon Los Angeles, taking place on Sunday, May 17, 2020. “We are proud to work with an organization dedicated to ensuring no...
January 24, 2020
Hartford Marathon Foundation and Hartford Athletic Bring O’Hartford 5K to Dillon Stadium on March 22
Running community will also support soccer team’s March 21 home opener Glastonbury, CT – January 24, 2020 – The non-profit Hartford Marathon Foundation (HMF), which produces 30+ race events throughout southern New England, is bringing the annual O’Hartford 5K tradition to historic Dillon Stadium through a new partnership with Hartford...
January 23, 2020
UCI steps up anti-doping enforcement in women’s peloton
The UCI is stepping up its anti-doping efforts in the women’s peloton by carrying out testing at all Women’s WorldTour events and during training camps. Cycling’s international governing body is also increasing the number of riders who must register their whereabouts for testing and upping the amount of money it takes...
January 23, 2020
It will cost you $30,000 to ride with Lance Armstrong for a week
Lance Armstrong and George Hincapie will host a cycling holiday this year, in which 12 guests will pay $30,000 for five days of riding on the Spanish island of Mallorca. The trip is named 'The Move Mallorca 2020', borrowing the name of Armstrong's cycling podcast, and is listed on the website...
January 23, 2020
Runner who accused Canepa of cheating at Tor found guilty of defamation
Paolo Rossi, the 2014 Tor des Géants participant who accused 2012 and 2013 champion Francesca Canepa of accepting a ride in the middle of the race, has been found guilty of defaming her in an Italian court, and must pay her €15,000 in compensation as well as a €2,500 fine. Read what transpired...
January 23, 2020
BUFF® Bolsters Cold Weather Collections in Fall 2020 Line
(Santa Rosa, CA) January 23, 2020 - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts, athletes, and anglers, is excited to announce its Fall 2020 collection headlined by technical and functional enhancements within two of their most popular cold-weather lines — ThermoNet®...
January 23, 2020
PeopleForBikes Announces Community Grant Recipients
BOULDER, Colo. (January 23, 2020) – PeopleForBikes, the national organization making bicycling better for everyone, has announced its latest round of community grants. PeopleForBikes is partnering with the International Mountain Bicycling Association (IMBA) on these grant awards, which focus specifically on bike park and pump track projects. Seven projects in...
January 23, 2020
Honey Stinger Helps Spartan Athletes Conquer the Obstacles
STEAMBOAT SPRINGS, Colo. (Jan. 23, 2020) — Honey Stinger, the honey-focused sports nutrition brand, has partnered with Spartan, the world’s largest obstacle race and endurance brand, as the official on-course energy partner and official gel partner of the 2020 Spartan US race series. Through the partnership, Honey Stinger will provide...
January 23, 2020
Superfeet Secures New Balance License Agreement
New Balance Insoles Shaped by Superfeet -- Available Now FERNDALE, Wash. (January 23, 2020) –Since 1977, the naturally supportive and energizing foundation of Superfeet insoles have helped millions experience life-changing comfort, pain relief, and sports performance. Building upon their unwavering commitment to support as many people as possible Superfeet and...
January 23, 2020
High Peaks Plant-Based Sausage Announces Launch in the United States
Premium, Vegan Sausage Brand Enters US Market to Meet Increased Demand For Meat Alternatives Cohoes, NY (January 23, 2020) — High Peaks – the premium, all natural and plant-based sausage brand – announced today that it has launched in the United States to meet increased demand for meat alternatives. The...
January 23, 2020
iKOR adds Ian Boswell to Elite Athlete Roster
Newly Minted Gravel Athlete joins with Performance CBD brand Boulder, CO (January 23, 2020) – iKOR Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, welcomes cyclist Ian Boswell to its growing roster of athletes. Last week, Boswell, a renowned road cyclist, confirmed that after 11 years as a...
January 23, 2020
Registration Now Open for 2020 Richard S. Caliguiri City of Pittsburgh Great Race
More than 16,000 participants expected for One Great Weekend, scheduled for Sept. 26-27; Pittsburgh’s largest fall race has become a beloved tradition for local runners PITTSBURGH, PA (January 23, 2020) – Online registration is now open for the 43rd annual Richard S. Caliguiri City of Pittsburgh Great Race presented by...
January 23, 2020
Dawn To Dusk Launches The World’s First Bottle Cage Ecosystem
An immersive and collaborative approach to storage on bikes. ESCONDIDO, CA - Dawn To Dusk, a hydration and repair storage accessory company specifically designing for gravel and mountain bikes, launched the world’s first bottle cage ecosystem revolutionizing the way riders carry hydration, prevent dehydration, and allow riders to explore longer. “The...
January 23, 2020
2020 Credit Union Cherry Blossom Ten Mile Run to Offer $10,000 World Record Bonuses in Men’s and Women’s Competitions
Organizers Anticipate Incentive Will Produce 20th World or American Record at Event January 23, 2020, Washington, DC: The Credit Union Cherry Blossom Race Committee is excited to announce new World Record bonuses being offered at this year’s race, scheduled for Sunday, April 5. These new bonuses are in addition to...
January 23, 2020
The Pikes Peak APEX presented by RockShox Announces Third Founding Partner
Heuberger Subaru joins ASSOS and Circa Real Estate Group as Founding Partners of The APEX January 23, 2020 - Colorado Springs, Colorado—Sports Strategies and organizers of the Pikes Peak APEX presented by RockShox announced today the third Founding Partner of the event—Heuberger Subaru. Heuberger Motors has a long history of...
January 23, 2020
The Suunto Elite Team Announces its Athlete Selections for 2020
The Suunto Elite Team Announces its Athlete Selections for 2020 OGDEN, Utah (January 23, 2020) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the selection of its athlete team for the 2020 competition season. The Suunto Elite Team, formerly the Suunto Multisport Team, will...
January 23, 2020
Make your content marketing more inclusive, engaging & profitable
Reach a broader audience, and keep them engaged, to increase your audience size Is your content ignoring (or worse, excluding) some cultures, ethnicities, genders and other groups? How can you make it more inclusive? What's the business case for doing so? How can you learn to speak to different groups?...
January 23, 2020
Tour of the Southern Highlands confirms Jakroo Custom Apparel for 4th Consecutive Year
Woodstock, Georgia (Jan 23, 2020) – The Tour of the Southern Highlands Stage Race (ToSH) confirms Jakroo Custom Apparel as exclusive apparel sponsor for 4th consecutive year. The ToSH is the only Pro/Am stage race east of the Rockies that doubles as a Junior National selection race. The race draws...
January 22, 2020
John Hancock announces 2020 Boston Marathon elite team
The 2020 Boston Marathon elite field has won more than 230 international marathons and includes 16 Boston Marathon champions, Olympic and Paralympic medalists, World Record holders, World Champions and Abbott World Marathon Majors Series champions. Check out their site to see who made the cut.
January 22, 2020
POWDR and Mammut Announce New Apparel, Equipment and Marketing Partnership
Mammut to Outfit More Than 8,000 POWDR Employees as the Official Uniform and Technical Safety Equipment Supplier Park City, UT, Jan. 22, 2020 – POWDR, an adventure lifestyle company with destinations across North America, announced today a new long-term partnership with Mammut, the leading Swiss-born premium outdoors brand, with more...
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