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March 12, 2021
Swim for Alligator Lighthouse Registrations Filling Up Quickly
St. Augustine Beach, Florida – Branded “1 of the 8 toughest challenges in the world,” by Tom Ward (Nov. 13, 2019, RedBull.com), the Swim for Alligator Lighthouse race is seeing a surge in registered swimmers. The fourth stop on the Speedo SALT Series is slated for Saturday, September 11, 2021....
March 12, 2021
50th Anniversary of the BMW Dallas Marathon Festival Moved to December 10-12, 2021
[DALLAS] - The Board of Directors and Staff of the BMW Dallas Marathon announced the postponement and new date of the running of the 50th Anniversary of the BMW Dallas Marathon Festival, from April 30 – May 2 to the weekend of December 10-12, 2021. “Unfortunately, due to the continuance of...
March 11, 2021
Adidas Pivots to China and E-Commerce
In a five-year plan released alongside its Q4 earnings on Wednesday, Adidas said it plans to double e-commerce sales to between $9.5 billion and $10.7 billion by 2025. The company will invest over $1.2 billion in the digital transition. Front Office Sports
March 11, 2021
Bicycles are harder to find, more expensive thanks to biggest cycling boom in decades, shops report
the last time the bike industry experienced a similar run was during the energy crisis of the 1970s. Cleveland.com
March 11, 2021
IRONMAN VR Team Challenge launches as new live broadcast racing format pitting teams of age-group athletes against each other and airing exclusively on the IRONMAN Now Facebook Watch Page
TAMPA, Fla. (March 11, 2021) – Coinciding with the recently launched IRONMAN® VR™ All-Terrain Series, IRONMAN has announced the creation of the IRONMAN VR Team Challenge, a new live broadcast racing format focusing on three teams of age-group athletes that will compete exclusively on the IRONMAN Now Facebook Watch page. During...
March 11, 2021
Ben Kanute Joins Team INFINIT
Cincinnati, OH, March 11, 2021 – INFINIT Nutrition is excited to announce the addition of 2016 Olympian and professional triathlete Ben Kanute to Team INFINIT. After a year of almost no racing in 2020, Kanute kicks off the 2021 season this weekend at Challenge Miami where he will be fueling...
March 11, 2021
CTS Delivers Diverse Perspectives by Welcoming Four New Contributing Editors
(Colorado Springs, March 11, 2021) – CTS, the leader in endurance coaching and training camps, today announced the addition of four new voices to their content team. NBA Hall of Fame inductee and USA Cycling Board Member, Reggie Miller, along with Alison Tetrick, Lisa Bourne, and Scott Mercier, will be...
March 11, 2021
Girls on the Run Celebrates 25 Years of Empowering Girls
Charlotte, N.C. - March 11, 2021 - National non-profit Girls on the Run celebrates 25 years of service as a leader in positive youth development programming. The organization will celebrate the anniversary on Thursday, March 25, 2021, at 7 p.m. EST with a virtual keynote address from Hoda Kotb. Interested...
March 11, 2021
ELITE and Toronto Hustle Announce 2nd Annual #CRUSHCOVID Challenges for 2021
FONTANIVA, ITALY, March 11th, 2021 — Elite Cycling and Toronto Hustle are announcing two challenges on behalf of #CRUSHCOVID; a Strava Challenge and a 24-hour indoor cycling marathon on Zwift. Both challenges offer participants a chance to connect with fellow athletes and support mental health during the pandemic. #CRUSHCOVID Strava...
March 11, 2021
GFNY Santa Fe spearheads US expansion of GFNY
NEW YORK CITY, March 11, 2021 – GFNY Santa Fe returns to the GFNY World racing calendar after its Covid induced hiatus in 2020. This September, riders get to race the challenging 75-mile high-altitude course with 7,150 feet of climbing and a peak elevation of 10,350 feet at the finish...
March 11, 2021
Colon Cancer Foundation To Host Virtual Challenge in Support of Colorectal Cancer Awareness Month in March
NEW YORK – March 11, 2021 – March is National Colorectal Cancer Awareness Month and this year the Colon Cancer Foundation (CCF) is helping promote the importance of early detection in successfully beating the disease. CCF is honoring awareness month with a range of activities aimed at the Foundation’s ambitious goal of...
March 11, 2021
XLAB Launches 2 New Direct Bolt-Mount Hydration Systems for Triathlon Community
XLAB is very pleased to announce the release of two innovative, direct bolt-mount front hydration systems. Each provides a lightweight aerodynamic advantage, secure bottle retention, and a fully integrated look for select Cervelo®, Trek® and Argon 18® bikes.* The TORPEDO VERSA SLIM takes the popular Torpedo Versa 500 system and...
March 10, 2021
Foreign Spectators Won’t Be Allowed to Attend Tokyo Olympics
After months of speculation, Japan has decided to deny foreign spectators from attending the Tokyo Olympics and Paralympics. The Summer Games were expected to host around 1 million foreign spectators. Front Office Sports
March 10, 2021
Broken Chain: Small and new brands hard hit by component shortage
Most have heard stories about extended delivery times for bikes and components from Asia. What's been less obvious is how those delays are harming some of the industry's smaller and newer brands. Bicycle Retailer
March 10, 2021
Getting to the Bottom of the Runner’s High
We can stop crediting endorphins, the natural opioid painkillers produced by our bodies, for the floaty euphoria we often feel during aerobic exercise, according to a nifty new study of men, women and treadmills. New York Times (paywall)
March 10, 2021
New Sports Tech VC Fund Vies To Capture Its Piece Of A Soon-To-Be $30 Billion Industry
leAD Sports & Health Tech Partners and InStudio Ventures teamed up to create The Draft, a U.S.-based seed and venture capital fund focusing on sports tech. Forbes
March 10, 2021
Tennessee National Opens the Season for the National DH Series
COLORADO SPRINGS, Colo. – USA Cycling’s National DH Series starts this weekend in Oak Ridge, TN with the Tennessee National. This year’s Tennessee National brings racers back to Windrock Bike Park in Oak Ridge, Tenn. with the premier southeast mountain bike weekend. While everyone will have their eye on the...
March 10, 2021
USA Triathlon Announces Six 2020 Coaches of the Year
COLORADO SPRINGS, Colo. — USA Triathlon today recognized six of its most influential coaches as 2020 Coaches of the Year for their contributions during the unusual 2020 triathlon season. The awards for 2020 focused on athlete development, community impact, volunteer service and coaching education — areas where awardees provided immense...
March 10, 2021
Mountain Hardwear Ghost Whisperer Ultralight Jacket Earns 2021 Backpacker Editor’s Choice, Gold Award
Richmond, Calif. (March 10, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce that their Ghost Whisperer Ultralight Jacket earned the coveted 2021 Editor’s Choice, Gold award from Backpacker Magazine. The rare 1,000-fill RDS-certified down jacket hit the market in...
March 10, 2021
Mountain Hardwear Partners with Professional Skier Rachael Burks
Richmond, Calif. (March 9, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to expand the brand’s snowsports athlete team with the addition of professional skier, Rachael Burks. Dubbed “The Most Underrated Woman in Pro Skiing,” Rachael Burks is known for skiing burly...
March 10, 2021
Team BikeExchange, Trek-Segafredo and Rally Cycling Headline Initial Teams Slated for September’s Inaugural Maryland Cycling Classic
BALTIMORE, Maryland– The Maryland Cycling Classic supported by UnitedHealthcare, America’s top one-day professional cycling race and the only UCI-sanctioned road race in the U.S., today announced the first five teams confirmed to compete at the inaugural event, scheduled for September 5, 2021. WorldTour teams Trek-Segafredo and Australia’s Team BikeExchange will be joined...
March 10, 2021
BibBoards Launches “I Got the Vaccine” health identifier To Raise Awareness
With the world going through a rough period with the Covid-19 pandemic, it is slowly creeping to a new normal. Vaccines are giving people hope that things might return to normal. However, with little information available coupled with misinformation that spreading out there especially through social media, acceptance, and take-up...
March 10, 2021
CAKE and West Coast EV Announce Joint Venture
(Stockholm, Sweden – March 10, 2021) – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today a partnership with West Coast EV (WCEV) to establish a flagship CAKE retail dealership, service center, as well as CAKE’s first US-based CAKE test track. The WCEV facility, based in McFarland, CA,...
March 10, 2021
Life Time Announces Full Lineup of First-Ever Her Summit on March 19-21
BOULDER, Colo., (March 10, 2021) — On the heels of Life Time’s announcement of Her Summit, its first-ever women’s retreat created to increase comfort, accessibility and knowledge of outdoor sports for women, the company today announced the full lineup of speakers and sessions at the virtual gathering March 19-21, including...
March 10, 2021
Team Evergreen to Present The Hundo in 2021 and Beyond
EVERGREEN, COLO, March 10, 2021 — Team Evergreen Cycling, announces a new addition to their events offering: the Hundo. Known to provide some of the smoothest single track in Colorado in the beloved Buffalo Creek area near Bailey, CO, “the Hundo,” taking place on June 19th, will now have a...
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