News Topics
April 15, 2026
Nix Biosensors and Baylor Athletics Announce Department-Wide Hydration Biosensor Partnership
BOSTON, MASS. (April 15, 2026) /ENDURANCE SPORTSWIRE/ - Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology, today announced a new two-year partnership with Baylor University Athletics, naming Nix the Official Hydration Biosensor Supplier of Baylor Athletics. The agreement includes the department-wide deployment of Nix’s team platform, Nix Pro,...
April 15, 2026
ShowcasedTrue Messages Announces New Book Honoring Rarámuri Running Culture, With All Proceeds Supporting Community Projects
Phoenix, AZ (April 15, 2026) /ENDURANCE SPORTSWIRE/ — True Messages, a nonprofit dedicated to honoring, celebrating, and supporting the Rarámuri people of Mexico’s Sierra Tarahumara, announces the release of Run Like a Rarámuri – Wisdoms from the Sierra Tarahumara and Running Long by El Falcon Rijo. In alignment with the organization’s...
April 15, 2026
One Hundred Launches Global Candidate Event Program
(London) /ENDURANCE SPORTSWIRE/ - The One Hundred World Championship has today announced the launch of its Candidate Event Program, a new pathway for races aspiring to become part of the global series. As trail running continues to grow rapidly around the world, the program introduces a structured framework to ensure...
April 15, 2026
Rez Run 2026: A Magic Shirt Designed to Bring the Event Theme to Life
April 15, 2026 /ENDURANCE SPORTSWIRE/ - For Rez Run 2026, we wanted to create something that felt stronger, more immersive, and more connected to the spirit of the event itself. This was also our first collaboration with Rez Run, so from the beginning, our goal was not just to make...
April 15, 2026
A Weekend in Cabo Rojo with XTERRA Puerto Rico
April 15, 2026 /ENDURANCE SPORTSWIRE/ - XTERRA Puerto Rico returns to Combate Beach in Cabo Rojo on April 18-19, with a schedule that gives people many ways to be part of the weekend. Trail events on Saturday are followed by Sunday’s off-road triathlons and duathlon creating space for youth, age...
April 14, 2026
How Specialty Retailers Use AI to Boost Margins
Specialty retailers are increasingly using artificial intelligence to protect and expand their margins by automating routine tasks, sharpening buying and pricing decisions, and deepening customer experiences rather than relying only on price competition. Core ways AI boosts margins AI‑powered forecasting and inventory tools help shops avoid overstock and stockouts, reducing...
April 14, 2026
haku returns as Presented by Partner for The Running Conference 2026
/ENDURANCE SPORTSWIRE/ - The Running Conference is delighted to announce that haku, the global leader in endurance management technology, will once again be the title sponsor for the UK’s leading business-to-business running industry event (B2B). Now in its 5th edition, The Running Conference presented by haku (TRC26) will take place from 6th–8th December 2026 at Burleigh...
April 14, 2026
Norrøna Opens New Flagship Store on Regent Street in London
OSLO, Norway (April 14, 2026) /ENDURANCE SPORTSWIRE/ - The Norwegian family-owned and led outdoor brand Norrøna is preparing to open its new Flagship Store in the heart of London, on the prestigious Regent Street. The new store will offer the complete assortment of Norrøna's high-quality apparel and equipment. Jørgen Jørgensen, fourth-generation...
April 14, 2026
Richmond’s Running Boom Draws National Recognition
RICHMOND, VA (April 14, 2026) /ENDURANCE SPORTSWIRE/ – Richmond isn’t just running, it’s racing ahead. From neighborhood sidewalks to the scenic stretches along the James River, the region’s running culture has reached undeniable momentum. That energy is now translating into national recognition, as multiple Sports Backers races have earned top...
April 14, 2026
A Safer Swim Experience: USA Triathlon Partners with RESTUBE as Official Swim Safety Buoy Partner
COLORADO SPRINGS, Colo. (April 14, 2026) /ENDURANCE SPORTSWIRE/ — USA Triathlon today announced RESTUBE as its Official Swim Safety Buoy Partner through 2028. With this new partnership, RESTUBE’s swim safety buoy technology will be integrated into race-day safety protocols at USA Triathlon sanctioned events nationwide, providing athletes with an additional reliable...
