News Topics
September 22, 2025
Oura Sees Ring Sales Surge Amid Rumored $11B Valuation
The smart ring maker says it’s on track to more than double its annual revenue to $1 billion in 2025. Oura is also reportedly eyeing a mega-funding round that would value it at a staggering $11 billion. Athletech NEWS
September 19, 2025
Circana Sees Fitness Trackers Surging 88 Percent YTD
U.S. retail sales revenue of fitness tracking devices vaulted 88 percent during the first seven months of 2025 as explosive growth in smart rings offset declines in wrist-worn fitness trackers, according to recent retail tracking data from Circana, LLC. More than 1.3 million fitness tracker devices were purchased during the...
September 19, 2025
Embattled Grand Slam Track Hires British Law Firm
Embattled running startup Grand Slam Track has hired British law firm Level, according to a source familiar with the league. The league admitted last month it still does not have the funds to pay its athletes or vendors; athletes alone are owed at least $13 million in prize money and appearance fees. The...
September 19, 2025
Road World Championships 2025: UCI introduce GPS tracking system for all riders
World cycling's governing body will use a GPS tracking system for all riders at the Road World Championships. The UCI (Union Cycliste Internationale) has confirmed the system will be introduced to enhance rider safety at the tournament in Rwanda. The trackers are being introduced to establish the position of every rider...
September 19, 2025
Did Puma just unveil the most ridiculous super shoe ever?
At this point, it’s hard to tell whether German sportswear giant Puma is designing performance products or just placing wagers on how futuristic they can make a running shoe look. Earlier this week at the Puma Nitro Lab in Tokyo, the brand unveiled its latest prototype collection, the FAST-XP line....
September 18, 2025
EXEC: Arc’teryx Sets Goal to Reach $5 Billion by 2030
Arc’teryx’s sales surpassed $2 billion annually for the first time in 2024. Amer Sports’ overall Technical Apparel segment, led by Arc’teryx and including Peak Performance, recorded sales of $2.19 billion, up 35.9 percent from $1.61 billion in the prior year. Arc’teryx’s growth over the next five years will be driven...
September 18, 2025
Shipping container seizure in EU includes thousands of undervalued e-bikes
The seizure of 2,435 shipping containers here valued at least 250 million euros ($294.4 million) — including at least 500 filled with e-bikes — led to the European Public Prosecutor's Office (EPPO) charging six people including two customs officers for importing Chinese goods into the EU market and evading customs...
September 18, 2025
WHOOP to Bring Clinical Lab Testing from Quest Diagnostics to the WHOOP App
WHOOP, the human performance company, today announced that Quest Diagnostics, a leading provider of diagnostic information services, will be the U.S. lab provider for WHOOP Advanced Labs, a new WHOOP feature that provides laboratory insights supporting health and performance. The offering will provide the option to purchase Quest’s clinical laboratory testing,...
September 17, 2025
Fresh Off $2.2B Valuation, Strava Said To Be Prepping for IPO
Strava is gearing up for a U.S. initial public offering, with the San Francisco-based social fitness platform said to have invited Goldman Sachs, JPMorgan and Morgan Stanley to pitch for roles, according to a report. The move comes just months after Strava closed a fundraising round valuing the platform at $2.2...
September 17, 2025
As Marathons Become More Popular, Tour Companies Seize the Opportunity
Gaining entry to one of the world’s biggest and most elite marathons has gotten harder in recent years. The distance is the same, as are the courses, but the booming interest in completing a 26.2-mile race has made entering marathon lotteries feel like buying a Powerball jackpot ticket. The New...
