News Topics
September 8, 2025
Fitness Wearables Market Set To Hit $190B, but Data & Battery Life Hurdles Remain
The global fitness tracker market is expected to more than triple by 2032, climbing from $52.29 billion in 2024 to $189.98 billion, according to a new report from Verified Market Research. Athletech NEWS
September 8, 2025
World Aquatics Announces $4.6 Million Settlement with Former ISL Athletes
World Aquatics and the athletes involved in the International Swimming League lawsuit have reached a settlement in the U.S. District Court of California. AQUA will establish a $4.6 million fund that will be distributed to swimmers who signed contracts to compete at the ISL event in Turin in 2018 and...
September 5, 2025
SRAM to open new Italian facility next year
SRAM will open a new facility in the Varese region of Italy next year. The facility will be home to chainring spider manufacturer Ochain, which SRAM acquired in July. SRAM said the facility also will serve as a collaboration hub with local partners and for a venue for events. Bicycle Retailer
September 5, 2025
Ironman Group’s Strategic Transition to a Lifestyle Brand and Its Impact on Long-Term Valuation
The IRONMAN Group’s strategic pivot from a race-centric business model to a lifestyle brand represents a bold reimagining of its value proposition in the endurance sports and fitness industries. AInvest
September 5, 2025
Strava-owned Runna takes its biggest leap yet with global language rollout
Strava’s recent acquisition, Runna, is going global in a big way. The popular running coaching app has announced that its full platform experience is now available in seven new languages, marking the company’s most ambitious step toward international expansion to date. yahoo! tech
September 4, 2025
US bike imports slide 25% due to tariffs
US bicycle imports fell 25% year-on-year in the first half of 2025 to just over four million bikes, with Q2 alone down 35% due to the new tariff rules that took hold, Bike Europe reports. escape
September 4, 2025
The $800 Million Enhanced Games Lawsuit Could Have Legs
On August 27, the Enhanced Games filed a lawsuit against several major global sports bodies, claiming they were illegally blocking athletes from participating from the event—slated for 2026—that plans to allow athletes to use performance-enhancing drugs. FRONT OFFICE SPORTS
September 4, 2025
The Rise of the Anti-Influencer: How Outdoor Athletes Are Breaking the Algorithm
The anti-influencer isn’t the goody-two-shoes brand partner of yore, posting glowy inspo shots and bringing you along for their Goop-inspired morning routine. They’re online in a way that feels uncurated, unique, and authentic to who they are, often with an edgier style inspired by countercultures. Outside
September 4, 2025
A Single Switchback: Michelino Sunseri Found Guilty in Grand Teton FKT Switchback-Cutting Trial
Just over a year ago, on September 2, 2024, Michelino Sunseri, now a 33-year-old professional trail runner, tagged the summit of Wyoming’s Grand Teton and returned to the trailhead in 2 hours, 50 minutes, and 8 seconds, faster than the long-standing fastest known time (FKT) held by Andy Anderson since 2012. I.RUN.FAR
September 4, 2025
Specialized closing Innovation Center in Auburn, California
Specialized Bicycles is closing its California Auburn Innovation Center that opened last year and moving employees there to the brand's primary headquarters to enhance collaboration. Bicycle Retailer