News Topics
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September 28, 2023
Lululemon and Xponential Fitness Confirm Ongoing Retail Partnership
Peloton will develop digital fitness content for Lululemon, while Lululemon will become Peloton’s primary athletic apparel provider. Lululemon also plans to discontinue sales of its Studio Mirror product before the end of the year. SGB
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September 28, 2023
Nike Beats Profit Expectations in Q1, Misses on Sales
The athletic giant reported Q1 revenues of $12.9 billion, up 2 percent compared to the prior year. This was in line with Nike’s previously issued guidance for Q1, which projected revenues between flat to up in the low single digits. However, it fell slightly short of FactSet estimates, which expected...
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September 28, 2023
Amazon to sponsor new-look Jumbo-Visma
Multi-national technology company Amazon will step in as a new sponsor for Jumbo-Visma. Amazon is expected to put in approximately €15 million, helping to fill a budget gap of roughly €25 million left by the departure of grocery chain Jumbo. Part of the remaining €10 million could come from the...
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September 27, 2023
Peloton, Lululemon Partner on Content as Mirror Gets the Ax
After abandoning the connected fitness ship and pivoting to app-based experiences, Lululemon and Peloton have teamed up in a five-year global partnership to reach a combined 20 million members and guests. Lululemon is also finally shutting down its connected fitness Mirror, which it will discontinue before the end of the...
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September 27, 2023
Train delays Quad Cities Marathon mid-race: How race coordinators accounted for timing issues
More than 4,000 runners pounded the pavement at the 26th Quad Cities Marathon, but roughly 200 of them got a lengthy break in the middle of it. Numerous participants experienced a delay as they waited for a train to cross the tracks on Gaines Street in Davenport near Modern Woodman Park....
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September 27, 2023
lululemon and Peloton Announce Five-Year Strategic Global Partnership
lululemon and Peloton announced a five-year strategic global partnership through which Peloton will become the exclusive digital fitness content provider for lululemon, and lululemon will become the primary athletic apparel partner to Peloton. Together, the brands will engage their global community of members in the United States, Canada, the United...
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September 26, 2023
What We Know About the Future of Endurance Training
An expert panel of 25 sports scientists who work with world-leading endurance athletes and coaches peered into their crystal balls to predict why and how they think top athletes will keep getting faster. Sports scientists weigh in on the trends that will keep the PRs coming. Triathlete
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September 26, 2023
Adidas tests upper limit of running market with $500 shoe
Adidas' newest running shoes, worn by Ethiopia's Tigist Assefa on Sunday to set a new women's marathon world record in Berlin, went on sale on Tuesday with an eye-watering price tag that will test the enthusiasm of amateur runners. At $500 a pair, the Adizero Adios Pro Evo 1 cost...
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September 26, 2023
Whoop Launches AI Health & Fitness Coach Using ChatGPT Tech
Whoop has launched Whoop Coach, an advanced generative AI feature that will fundamentally shift how individuals receive personalized health and fitness guidance. In a partnership with Open AI, the lab behind ChatGPT, Whoop Coach leverages GPT-4 technology to deliver highly personalized coaching on demand. Will Ahmed, founder and CEO of...
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September 26, 2023
Malibu Triathlon Gets Green Light from Malibu City Council After Threat From Tidewater Goby
The Malibu City Council voted to allow the triathlon to go ahead this weekend after the fate of the event was in question over permitting issues as a result of an altered course that was designed as a way to protect an endangered fish species that have taken residence in...
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September 22, 2023
Former Planet Fitness CEO ‘Blindsided’ by Ouster as Gym Chain’s Stock Sinks
Chris Rondeau, who resigned as CEO of Planet Fitness last week in a stunning move, was reportedly “seriously blinded” by the board’s decision to request that he step down. The move, which surprised employees and investors, has caused shares of Planet Fitness to plummet nearly 20%, hitting a 52-week low....
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September 22, 2023
One man’s quest to end cheating in virtual cycling
Pollastri was riding in his basement on Zwift, a multiplayer virtual training program that lets cyclists train together at home. He’d been riding in the Zwift Racing League, the largest competition on the platform, against riders all over the world. Pollastri is a self-described data freak, so on the heels of...
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September 21, 2023
Adidas Opens USD137 Million Automated Distribution Center in China’s Suzhou
Adidas has opened its automated distribution center in the Chinese city of Suzhou after spending about CNY1 billion (USD137 million) on the project, making it the German sportswear giant's largest investment in China in the past five years. The center, covering an area of 139,000 square meters, is highly automated...
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September 21, 2023
Shimano recalls 760,000 Hollowtech road cranks after receiving 4,500 incident reports
Shimano says 760,000 11-speed Hollowtech road cranksets will need to be inspected for signs of delamination. The affected cranks — Dura-Ace and Ultegra models manufactured prior to July 2019 — can separate and break; the company has received reports of 4,519 incidents of cranksets separating, and six reported injuries, including...
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September 20, 2023
Adidas and National Geographic Reunite for Aurora Borealis-Themed Collaboration
Adidas and National Geographic are reuniting for a second nature-inspired collection. On Sept. 27, the athletic brand will team up again with the magazine on a capsule line inspired by the lights of the Aurora Borealis. FN
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September 20, 2023
Running on Social Media
There are many reasons to be grateful for social media as a runner. The first is — as I described above — the consolidation of community. I have no doubt that the access to one another that social media facilitates has grown the sport. It permits us to build friendships,...
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September 20, 2023
Apparel 50 2023
Nike retains its position as the world's most valuable apparel brand with a brand value of USD 31.3 billion, despite a 6% decrease, according to Brand Finance's 2023 report. Brand Directory
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September 19, 2023
Samsung and the University of Michigan team up on smartwatch technology for runners
ESSI announced a research partnership with Samsung Electronics on smartwatch technology. Together, the two companies are looking to help runners manage their health and physical activity, and to provide them with more reliable and accurate data. The eight-month long study, in which participant enrollment and data collection have already begun, is being overseen by...
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September 19, 2023
Endangered fish endangers Malibu Triathlon
This year's Malibu Triathlon appeared bound for cancellation Tuesday due to a combination of a flooded underpass, an endangered fish and concerns about proper public notification about a change in the race route. But the Malibu Planning Commission on Monday may have doomed the event by rejecting a needed permit....
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September 19, 2023
Nautilus Inc. Debuts New Schwinn® 490 Elliptical
Nautilus, Inc. (NYSE: NLS), the home fitness innovator for over 30 years, has elevated the elliptical category. And they’ve done it with help from their customers. The design of the new Schwinn® 490 Elliptical responds to customers’ requests for size, comfort, control, and workout capabilities in this type of trainer....
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September 18, 2023
Why the organization behind ‘Got Milk’ is leaning into sports marketing
The “Gonna Need Milk” campaign began with a focus on flag football and women’s tackle football. This really gave us insight into the amazing athletic abilities of these female athletes, and frankly, how under-supported they are from a sponsorship standpoint [and] from a media coverage standpoint. From there, MilkPEP went...
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September 18, 2023
The Future of Fitness Wearables: How Whoop, Oura, Garmin Are Innovating
Wearables have evolved drastically in the last nine years, with more offerings than ever before. But where is the wearables industry going? Could wearables become more accepted and used by healthcare professionals to enhance and improve wellness? Athletechnews
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September 18, 2023
Sydney Marathon runners describe chaotic race from ‘start to finish’
Questions surrounding the safety of Sunday’s Sydney Marathon have been raised after distressing scenes of runners vomiting and passing out were reported by competitors. Of the 17,000 runners in the 42.2km race, NSW Ambulance said it provided assistance to 40, while 26 were hospitalised and seven were left in a...
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September 18, 2023
Man files lawsuit against Rad Power Bikes over front wheel disengaging
A Maryland man filed a class-action lawsuit against Rad Power Bikes on behalf of himself and other consumers for manufacturing a faulty fork and quick-release skewer design that combined with the weight of the bike can allow the wheel to disengage. According to the suit, Gary E. Mason, a resident...
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September 15, 2023
Lectric Recalls Electric Bike Company’s Mechanical Brakes
According to the U.S. Consumer Product Safety Commission (CPSC), Lectric eBikes is contacting consumers about its e-bike mechanical disk brake calipers, which could cause riders to lose control and lead to injury. The CPSC reported that 45,000 bikes need repair. The CPSC received four reports of braking power loss, including two injuries....