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February 10, 2021
haku Drives The Customer Loyalty Experience With Launch of Enhanced Memberships Solution
As the pandemic continues to alter customer buying habits and give way to the rise of virtual events, many endurance event organizations have started to look at ways to retain new participants and reward loyal customers. This created a valuable opportunity for industry-leader haku to enhance its state-of-the-art Memberships solution....
February 9, 2021
The Fitbit app now helps you track your blood glucose level
Fitbit is kicking off 2021 with a helpful new feature: blood glucose tracking. The new feature is simply meant to track blood glucose level - Fitbit’s devices aren’t equipped with the technology that can read blood glucose directly. XDA
February 9, 2021
Wind tunnel experts on UCI position bans: Racing will be slower and less exciting
How much will racing be affected by position bans? Two leading aerodynamicists share their data. VeloNews
February 9, 2021
Green light for Tour de France, Giro Rosa riders to race Olympics
IOC confirms there will not be a 14-day quarantine or a vaccine requirement as part of series of COVID controls for Olympic Games. VeloNews
February 9, 2021
Nike Continues to Build on Digital Momentum With Data Platform Acquisition
Nike Inc. continues to fuel its digital momentum with the acquisition of data integration platform Datalogue, which uses proprietary machine-learning technology that automates data preparation and integration. Footwear News
February 9, 2021
Rock ‘n’ Roll Las Vegas to Return to the Bright Lights of the Vegas Strip in 2022 with New Early Season Race Date
LAS VEGAS / TAMPA, Fla. (February 9, 2021) – The Rock ‘n’ Roll Marathon Series® announced today that its pinnacle event, Rock ‘n’ Roll Las Vegas, will permanently shift from its traditional November date to become an early-year event with the next edition now taking place on Feb. 26-27, 2022....
February 9, 2021
Challenge Wanaka battles expected between Currie, Smith, Wells and Adams: ‘It’s always nice to race here’
With a superb field of pro athletes at the Integrity Homes CHALLENGE WANAKA in less than two weeks, eyes are particularly focused on the men's battle between Braden Currie (NZL) and Kyle Smith (NZL) and the women's battle between Hannah Wells (NZL) and Teresa Adam (NZL). CHALLENGE WANAKA will be the first...
February 9, 2021
Live, Learn, Kick Ass – Live Feisty Launches First Ever Womxn’s Performance Summit
Victoria, BC— February 10, 2021. Live Feisty Media is producing its first virtual conference, focused on the physiological, mental, and nutritional factors that help womxn achieve optimal performance. The Feisty Womxn’s Performance Summit will combine presentations from knowledgeable educators with a fun, feisty vibe, ultimately building a virtual community of womxn...
February 9, 2021
Honey Stinger Expands Hive Elite Program for 2021
STEAMBOAT SPRINGS, Colo.(Feb. 8, 2021) — Honey Stinger, the honey-powered sports nutrition brand, is pleased to announce its 2021 Hive Elite Program roster. Twenty-seven new standout recruits join a group of 24 top returners from the 2020 squad, forming a team of athletes more than 50-strong to represent the brand...
February 9, 2021
Jastrab and Ryan receive Grants for Olympic Efforts
COLORADO SPRINGS, Colo. – The USA Cycling Foundation continues its efforts of directly supporting athletes to develop American cycling and achieve international success, awarding grants to Megan Jastrab and Kendall Ryan from the Kelly Catlin fund, created in honor of the late National Team athlete. The Catlin Fund exists in...
February 9, 2021
New E-BIKE Act Would Offer Tax Credit for Electric Bicycle Purchases
BOULDER, COLO. (Feb. 09, 2021) —PeopleForBikes applauds the introduction of federal legislation to offer an electric bicycle tax credit, helping more people easily get out on two wheels. The Electric Bicycle Incentive Kickstart for the Environment (E-BIKE) Act, led by Representatives Jimmy Panetta (D-CA) and Earl Blumenauer (D-OR), prioritizes electric...
February 9, 2021
Mountain Hardwear Partners with ENDVR to Bolster Education and Sales Incentives for Retail Partners
Richmond, Calif. - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, announced a new partnership with ENDVR, a retail sales app that bolsters the relationship between brands and their retailer partners in order to increase engagement, administer sales rewards and education for retail floor...
February 9, 2021
RunSignup | GiveSignup Releases Vouchers to Help Events Migrating to the Platform
(Moorestown, NJ)– RunSignup | GiveSignup, the leading technology provider for endurance and nonprofit events in the U.S., has released a new voucher system to help events manage deferrals and credits from 2020. In addition to providing a new participant management option to existing customers, the voucher system allows races that...
February 9, 2021
Silverback Returns as Onshore Production Partner for Season 2 of SailGP Series Grand Final in San Francisco
San Francisco, CA – February, 2021 – The global sports league SailGP and Silverback team up again to welcome the sports pinnacle league back to San Francisco on March 26-27, 2022. The supercharged F50 catamarans – named World Sailing’s 2019 Boat of the Year – will compete at speeds exceeding...
February 9, 2021
TriggerPoint™ Introduces New CHANNEL Foam Roller with Innovative Design
Carlsbad, Calif. (February 8, 2021) —TriggerPoint, the leader in recovery and massage products in the athletic and personal wellness markets, expands its collection of innovative foam rollers with the addition of the CHANNEL, a specialty foam roller designed with a unique, recessed channel in the center to protect and support...
February 8, 2021
GYMS Act To Provide $30 Billion Recovery Fund For The Fitness Industry Introduced In Congress
The act would establish a program to help distressed health club operators and would allow them to recoup as much as 45$ of 2019 revenue to replace revenue lost in 2020 due to COVID-19. Club Industry
February 8, 2021
Will women ultrarunners surpass the best men?
A new science paper explores the subject at great depth, and concludes that it's possible, but not likely. Podium Running
February 8, 2021
Athlete Recovery from COVID-19
Seven different Slowtwitch forum members shared their COVID-19 stories and their unique paths to recovery. Slowtwitch
February 8, 2021
10 Black-Owned Tri Businesses to Support
Supporting Black-owned businesses should be more than a trend or a one-time action. It should be a part of your tri life—diversifying where and how you spend your hard-earned dollars. triathlete
February 8, 2021
UCI bans forearms-on-bars aero position, adds penalties for littering
The UCI is likely to anger riders in the professional peloton for banning the forearms-on-bars aerodynamic position commonly used in breakaways. Riders can also be fined, docked ranking points and penalised time if they throw objects such as bidons and waste outside of new litter zones. Cycling News
February 8, 2021
The Most Puckering Bike Run You’ll See This Week
Danny MacAskill is not from this earth, but a planet filled with mountain bikers who can’t touch the ground with their feet, maybe because it is lava. This is MegaSkillz descending the Dubh Slabs on the Isle of Skye. Adventure Journal
February 8, 2021
RIA Survey Details Run Specialty Channel Recovery In 2020
The latest survey from the Running Industry Association (RIA) found that in spite of store closures in March and April, the run specialty channel proved resilient and rebounded nicely in the back half of 2020. SGB Media
February 8, 2021
Gatorade Lures New CMO From Nike.
Former NFL player Kalen Thornton takes the helm at the PepsiCo-owned sports drink behemoth AdAge
February 8, 2021
Peloton Announces $600 Million Convertible Note Offering
The notes are to be sold via a private offering, with a due date of 2026. The Deep Dive CA
February 8, 2021
Can Technology Help Us Eat Better?
A new crop of digital health companies is using blood glucose monitors to transform the way we eat. NYT
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