BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
September 25, 2024
Is Google Fitbit in trouble? Website shutdown revitalizes concern about the brand’s future
9to5Google spotted that Fitbit.com, the official website for the popular brand of wearable fitness trackers, is not long for this world. At the top of the page is a new message stating that the site's functions will move to the Google Store on Oct. 1. Google bought Fitbit for $2.1 billion in 2019...
September 25, 2024
Fuel Goods and Human Powered Health Partner to Revolutionize Sports Nutrition with Personalized, Direct-to-Athlete Solutions
September 25, 2024 - Asheville, NC/ENDURANCE SPORTSWIRE/ – Fuel Goods, the inclusive leader in making sports nutrition accessible and approachable for all people, and Human Powered Health (HPH), the premier human performance testing company, proudly announce a strategic partnership aimed at empowering individuals to be proactive about their health and performance....
September 24, 2024
True North Brand Group and Spartan Forge Strategic Partnership to Elevate Brand Engagement
HINGHAM, MA. /ENDURANCE SPORTSWIRE/ –True North Brand Group, Inc., is thrilled to announce a strategic partnership with Spartan, the global lifestyle brand renowned for its unparalleled energy in endurance sports. This collaboration aims to enable more brands to connect with Spartan's unique, active, and influential audience. Spartan embodies a tangible...
September 24, 2024
FluidLogic Announces $15M Series A Extension Financing Round Led by Solyco Capital to Transform High-Performance Hydration
EL SEGUNDO, CA, September 24, 2024/ENDURANCE SPORTSWIRE/ – FluidLogic, a leader in high-performance hydration systems, today announced a Series A Extension financing round of $15 million led by Solyco Capital, a private equity firm delivering capital solutions for late-stage startups and growth companies. FluidLogic develops cutting-edge in-vehicle hydration solutions that provide...
September 24, 2024
Destination Sport Experiences welcomes industry veteran Sean Igoe to drive growth in cycling market
24th September 2024, Manchester UK /ENDURANCE SPORTSWIRE/ - Sports travel business Destination Sport Experiences is excited to announce the appointment of Sean Igoe as their new Head of Commercial Partnerships, as they continue to expand their presence in the world of cycling and endurance sports. Destination Sport Experiences curate comprehensive...
September 23, 2024
Bicycle Transit Systems to Acquire BCycle from Trek
Trek’s bike share operator, Bicycle Transit Systems, Inc., announced that it signed a definitive agreement to acquire BCycle from Trek. The acquisition will make Bicycle Transit Systems North America’s only docked bike share company with fully integrated end-to-end operations and allow it to expand mobility options in cities nationwide with...
September 23, 2024
Fjällräven Launches Resale Marketplace to Extend Product Lifespans and Reduce Waste
Louisville, CO. (September 23, 2024) /ENDURANCE SPORTSWIRE/ - Fjällräven, the iconic outdoor brand known for its commitment to sustainability and timeless design, is proud to announce the launch of Fjällräven Pre-Loved, a peer-to-peer resale marketplace where customers across the U.S. can buy and sell second hand Fjällräven apparel, bags and...
September 20, 2024
Third Space appoints Endurance Zone to create bespoke reward platform for its members
/ENDURANCE SPORTSWIRE/ – Third Space, London’s most luxurious fitness and health club, has appointed Endurance Zone (EZ) to deliver a unique and highly customised rewards platform. By leveraging a curated selection of EZ's network of brands, including Garmin, Isadore, Ray-Ban, and Dryrobe, EZ will enhance the overall value of the...
September 19, 2024
Giant officially takes ownership of Stages
Giant Bicycles announced Thursday that it has taken full ownership of Stages Cycling via its indoor cycling subsidiary SPIA after a judge overseeing Stages’ bankruptcy approved the purchase agreement. This comes five months on from the Taiwanese bike manufacturer suing Stages for US$14 million, based on unpaid invoices and products;...
September 19, 2024
Fitness On Demand Partners with Motosumo to Expand Cycling Options
Fitness On Demand has announced a new partnership with Motosumo, a company that uses smartphone technology to turn any stationary bike into a platform for live, interactive cycling classes. The collaboration will allow users to access live and on-demand classes through Fitness On Demand’s platform, making interactive cycling more accessible...
