BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
April 19, 2022
Speculation On Potential Athleta Spinoff Returns
Speculation that Gap, Inc. could explore a spinoff of its Athleta brand has returned. Speculation about the spinoff first arrived in July 2021 after the Wall Street Journal reported that Fabletics was looking to hire banks for an initial public offering that would value the Kate Hudson-founded Fabletics women’s activewear...
April 15, 2022
Breaking Up With Peloton
The stationary bike’s convenience made it a pandemic winner, but some former fans are done working out at home. NY Times
April 15, 2022
Nike’s new VP of digital design hails from Twitter and Netflix
Nike has hired Dantley Davis as vice president of digital design—a signal that Nike plans to make bold moves across its digital platforms. Fast Company
April 14, 2022
The Unnecessary Fallout from Shelby Houlihan’s Doping Ban
The Bowerman Track Club failed its own athletes by not being transparent about its relationship with the suspended star. Outside
April 14, 2022
As Running Sales Continue to Sprint Ahead, REI Is Making a Bigger Play for the Category
The retailer said on Thursday that it is continuing to invest in a multi-year strategy that builds upon recent category growth. According to REI Co-op, customer demand for running and fitness products has doubled since the height of the COVID-19 pandemic, and the retailer aims to meet this demand by broadening...
April 13, 2022
Peloton Activist Investor Calls for Sale
Two months ago, Peloton bowed to shareholder pressure and removed John Foley as CEO. Now, an activist investor is agitating for a bigger change. Blackwells Capital renewed its call for Peloton to be sold, saying that the connected fitness giant cannot effectively reverse its slide as a public company. Blackwells...
April 13, 2022
New Balance Continues to Expand in Boston With an Innovative Multisport Facility
Today, the athletic giant revealed The Track at New Balance, which is located across from its global headquarters at Boston Landing. The company described the new building as a place where Team New Balance, as well as professional and community athletes, will train and compete year-round. Yahoo Life
April 12, 2022
Rad Power Bikes lays off 100 employees, about 14% of staff, after raising $304M last year
Rad Power Bikes is slashing 100 jobs from its 725-person workforce as part of what the Seattle e-bike business describes as a restructuring. The cuts affect employees who helped power the company’s mobile services arm, which is shutting down, including those on the ground and at the Seattle headquarters. GeekWire
April 11, 2022
Brooks Appoints Chief Running Advisor
Brooks has named the two-time US Olympian Des Linden its chief running advisor. Linden will help the running brand conceive and create new products and technology. SGB Media
April 11, 2022
Police recover prototype CeramicSpeed bikes stolen from headquarters
Police have recovered all three prototype bikes that were stolen from headquarters of Driven, the drivetrain start-up connected with component brand CeramicSpeed, Bicycle Retailer and Industry News (BRAIN) has reported. The two prototype bikes are valued at $40,000 and $30,000 each while the third bike is valued at $12,000. Bikebiz
