BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
May 25, 2021
Alpine Parrot Spreads its Wings with Backbone Media Partnership
DENVER, Colo. (May 25, 2021)– Alpine Parrot, maker of technical apparel for women sizes 14-24, has partnered with Backbone Media to help build brand awareness through public relations. Backbone will help Alpine Parrot promote its mission to create outdoor clothing that encourages and celebrates underrepresented people in the outdoors, namely...
May 25, 2021
RACE RESULT relaunches my.raceresult.com with new “Timers” category
With a new, intelligent search function and newly introduced categories, participants can search even more specifically for suitable events. This not only allows for faster registration and retrieval of results, the platform also becomes the ideal tool for finding the next sporting challenge - and for registering directly. In addition, my.raceresult.com...
May 24, 2021
European private equity firm acquires Stromer
Naxicap Partners, a European private equity firm, has reached an agreement to acquire Stromer, the Swiss-based e-bike brand. Details of the agreement were not disclosed. The transaction is subject to customary approvals. Stromer was founded in 2009. It merged with BMC in 2011 and then with new investment it separated from BMC in 2016....
May 24, 2021
Peloton To Break Ground For First U.S. Facility This Summer
The at-home fitness company announced plans to build its first U.S. factory for $400 million, adding to its third-party manufacturers in Asia and acquired U.S. businesses. Plans for the Ohio facility come after complaints of month-long shipping delays and a string of investments focused on meeting demand. Peloton reported its first...
May 21, 2021
Jaybird Partners With Olympic-Bound Mountain Bike Racer, Kate Courtney
PARK CITY, Utah — May 21, 2021 — Jaybird, a leader in wireless headphones for outdoor sports and fitness enthusiasts, today announced its partnership with professional bike racer, Kate Courtney. Courtney is the current Elite XC World Cup Overall Champion and the 2018 World Champion - the first American to...
May 21, 2021
Patent Granted on RACE RESULT active timing technology
RACE RESULT is excited to announce the granting of EU and US patents on its active transponders. Launched in 2014, the RACE RESULT active timing technology has quickly proven itself worldwide and has developed into one of the most widespread solutions for top-class sporting events. “Even after more than seven...
May 20, 2021
CURAD® Partners with Mike Reilly, the Official “Voice of IRONMAN”
Northfield, Ill. – May 20, 2021 –CURAD® and ActivICE®, two Medline brands and leading providers of world-class consumer medical products, are excited to announce today that they are teaming up with Mike Reilly, the legendary official "Voice of IRONMAN." Mike will help communicate the leading-edge training and recovery benefits of...
May 20, 2021
Hoka Propels Deckers to Stellar Quarterly Earnings and Sales
For the three months ended March 31, the group posted an income of $54.6 million, or earnings of $1.18 per share, compared with the prior year period’s income of $16.7 million, or earnings of 57 cents per share. Hoka One One recorded a 74.2% gain to $177.5 million. FN
May 19, 2021
PeopleForBikes Coalition Board Meets to Discuss Embracing New Riders, Focusing on Bicycle Infrastructure
BOULDER, COLO (May 19, 2021)—The PeopleForBikes Coalition Board of Directors, composed of 22 of the bike industry’s top leaders, met virtually for their semi-annual gathering May 18. The board’s primary topic of conversation was embracing the millions of Americans who discovered, or rediscovered, bicycling in 2020 and providing them with...
May 19, 2021
A Community that Rocks, Go Behind the Scenes with Diamondback on the Creation of the Get Amped Campaign
KENT, Wash., (May, 19 2021) — Diamondback Bicycles launched a new collection of ebikes in early April with the help of regional artists and creators to produce its comprehensive Get Amped campaign. Pulling inspiration from Seattle’s rock and roll history and the play on words of electric vs. acoustic bikes,...
