Adidas North America Revenue Falls 25% In Q4

March 13, 2024

Adidas reported fourth quarter financial results on Wednesday that showcase the challenges the German sportswear giant continues to face amid the fallout from discontinuing its Yeezy line. Revenue for the three months ending Dec. 31 fell 8% to 4.8 billion ($5.2 billion based on current exchange rates) with a net loss of 359 million ($393 million).

For the full year, revenue fell 5% to $23.3 billion with a net loss of $82 million. It was the company’s first annual loss since 1992. Sportico