BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
August 19, 2024
How much do Olympic champions get paid?
Newly-crowned Olympic champions from Paris 2024 don’t just win bragging rights–national Olympic committees (NOC) or national governments from around the globe reward the achievements of their star athletes with a cash prize. With the expenses that go into being an elite athlete, these funds can go a long way in...

August 19, 2024
Themagic5 Announces The World’s First Custom Kids Goggles
BROOKLYN, NEW YORK, USA, AUGUST 2024 /ENDURANCE SPORTSWIRE/ - THEMAGIC5 announces the development of custom goggles for kids–the first in the world. The kids goggles will extend THEMAGIC5 experience to younger swimmers aged 10 and up. Younger swimmers (ages 10+) experience the same struggles with traditional goggles as adults do:...

August 19, 2024
The North Face Taps OutsidePR as Performance Public Relations Agency of Record
Sausalito, Calif., (Aug. 19, 2024)/ENDURANCE SPORTSWIRE/ – OutsidePR, North America’s leading boutique active lifestyle and outdoor PR agency, is proud to announce its partnership with the storied outdoor equipment brand, The North Face. The alignment aims to further cement The North Face as the world’s leading outdoor brand, by highlighting...
August 16, 2024
Golden bike maker sues Gates Corp. over unpaid royalties for bike frame invention
In 2008, Spot Brands and Gates Corp. inked a licensing and royalty agreement that gave half of the Drop-Out invention to Gates so it could license the technology to other bike manufacturers. Gates said it would protect the patent on the design and pay Spot 8% of its net sales...

August 16, 2024
United States Ski Mountaineering Announces Successful Launch of “Project Podium”
Silverthorne, Colorado /ENDURANCE SPORTSWIRE/ – The United States Ski Mountaineering Association (USSMA or USA Skimo) is pleased to announce the successful launch of Project Podium, a donation-funded initiative created to ensure the success of USA skimo athletes in global competition. USA Skimo is also pleased to announce the appointment of...
August 15, 2024
Skeezy New Trend: Strava ‘Surrogates’ Are Making Money by Logging Runs for Other People
An Indonesian teenager has found a lucrative way to do just that by, well, running for other people. Wahyu Wicaksono, 17, has become what’s known in the country as a “Strava jockey,” logging running achievements for others on the app for a fee. “I am active on X and it...

August 15, 2024
Parlee’s Reboot Leads to Dealer Growth & Improved Inventory Management
/ENDURANCE SPORTSWIRE/ - Parlee’s all-new Taos gravel bike may have arrived at Eurobike a day late, but a strong finish at the global tradeshow has them poised for both domestic and international growth. The brand was acquired by new owner and CEO John Harrison in October 2023 and quickly set...

August 15, 2024
Fleet Feet Named To 2024 Inc. 5000 List of the Fastest-Growing Private Companies in America
CARRBORO, N.C. (Aug. 15, 2024) /ENDURANCE SPORTSWIRE/ - Fleet Feet announced today that it has been named to the 2024 Inc. 5000 list of the fastest-growing private companies in America. The list ranks companies based on three years of annual revenue growth and is considered America's entrepreneurial benchmark. Fleet Feet...
August 14, 2024
Bike Matrix compatibility index bags $2 million industry investment
Following a successful showing at Eurobike 2024 where it picked up an award, B2B parts compatibility solution Bike Matrix has secured NZ$2 million seed investment from within the industry. The Bike Matrix compatibility index allows users to “select a bike and see what fits” and is designed to simplify life for...
August 14, 2024
Asics Is Growing its Presence in the Crucial Run Specialty Channel in North America
Asics reported results for the first half of the year that showed solid growth across several regions and channels, including in the crucial North American run specialty channel. According to the Japan-based athletic brand, net sales for the first six months of 2024 increased 18 percent to 342 billion yen driven by...